Keys to a successful trade show 2009


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Keys to a successful trade show 2009

  1. 1. Keys to a Successful Trade Show Making your Trade Shows Pay Off
  2. 2. Should we exhibit in trade shows? YES, especially in these challenging times! Cost effective way of closing sales Meet your customers and potential customers face to face Most attendees are qualified to make or influence decisions Cut your expenses and choose your shows carefully
  3. 3. 4 Keys to a Successful Trade Show Pick the right shows Learn what to do – and do it Plan ahead Train your staff
  4. 4. Trade show Optimism for 2009
  5. 5. Define your objectives New sales orders New prospects Introduce a new product or service Get reacquainted with customers and leads Establish or reestablish your company in the marketplace Be where your competitors are
  6. 6. Do’s & Don’ts of Effective Booth Staff Act professionally Do not eat, drink, or chew gum in the booth Look good and smell good Do not use your phone or Blackberry or converse with fellow staffers
  7. 7. Start Planning Early Determine: who is your target visitor and what are their hot buttons Decide on the ideal message Establish a budget Plan to do 2 or 3 pre-show and post-show mailings Design a lead capture form that allows you to prioritize the leads
  8. 8. Start Planning Early Decide on what you’ll want to have in your booth Decide how much booth space you’ll need Book your space early Review show materials thoroughly Create a list of tasks and a timeline that includes any deadlines
  9. 9. Pre-Show Marketing Invite current and potential customers Send free passes or offers of giveaways Advertise Submit press releases
  10. 10. Don’t Skimp on Your Image Your image and message are most important  Use as few words as possible  Images communicate more quickly and powerfully than words  Work with a professional display and exhibit company, marketing firm or graphic design firm
  11. 11. Do’s & Don’ts of “Working Your Booth” Stand by the aisle Smile Have an ice breaker Introduce yourself
  12. 12. Working your booth Do not sit in your booth Do not be behind a table Be cognizant of your body language
  13. 13. Working your booth Know the company line Ask qualifying questions & record the responses Don’t load visitor with product information Check out your competitors’ displays
  14. 14. Follow Up – Quickly! Prepare a follow up plan in advance Call, email or send within 2 weeks Follow up any sent information
  15. 15.  Trade shows are the best way to meet face to face with a large number of prospects and clients Use these tips to make your investment pay off
  16. 16. Questions?
  17. 17. GraphiColor ExhibitsDisplays
  18. 18. GraphiColor Exhibits - Banners
  19. 19.  Contact: Anita Mitzel GraphiColor Exhibits 12788 Currie Ct. Livonia MI 48150 248-347-0271