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Are you going to try and tell me
you don’t know about them?
By: Morgan McGregor
History
• Created in 1983 by Jimmy John Liataud
• “kept it simple” with his perfected bread
• First served soda with no ice- (couldn’t afford an ice machine?!)
• Gave out free sandwiches to college kids for promotion– and it
worked!
Goals
Customer satisfaction
Delivery =FAST
Catering offered
Freshly baked bread and
freshly cut meat DAILY
“Make a deal, keep a deal”
No excuses!
Only the best
for the best…
New Theme?
• Keep consumers
interested
• Attention grabbing
• Self confidence boost
• Truth in the statement
“Only the best for the best”
Innovative and fun!
• Built on entrepreneurship
• Already on top of it’s social media game!
Jimmy Johns is already on:
There is more out there!
• Find past and present colleagues and classmates
quickly. LinkedIn makes staying in touch simple.
• Your network is full of industry experts willing to
share advice.
• The purpose of the site is to allow registered users to
maintain a list of contact details of people they know
and trust in business.
Join LinkedIn
There is more out there!
Maximize your SEO
• SEO: Search Engine Optimization
• This increases your company’s traffic through internet search!
• Using keywords or Google Adwords
• Move up on the list! When your brand is searched AND any words
associated to it: fast, fresh, delivery, happy, food, best!
There is more out there!
Monitor your competition
Do this using any means necessary:
Blogging
News Sales
Word of MouthReviews
Stay one step ahead
of your competition!
Turn the old into new
• First store = $200
monthly rent
• Now over 1000 stores!
• Jump on new
opportunities! Don’t let
them pass you by!
• Open in other countries!
Make Jimmy Johns world
wide– the world will thank
you for it.
Metrics of success
Budget

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Jimmy Johns Final Presentation

  • 1. Are you going to try and tell me you don’t know about them? By: Morgan McGregor
  • 2. History • Created in 1983 by Jimmy John Liataud • “kept it simple” with his perfected bread • First served soda with no ice- (couldn’t afford an ice machine?!) • Gave out free sandwiches to college kids for promotion– and it worked!
  • 3. Goals Customer satisfaction Delivery =FAST Catering offered Freshly baked bread and freshly cut meat DAILY “Make a deal, keep a deal” No excuses! Only the best for the best…
  • 4. New Theme? • Keep consumers interested • Attention grabbing • Self confidence boost • Truth in the statement “Only the best for the best”
  • 5. Innovative and fun! • Built on entrepreneurship • Already on top of it’s social media game! Jimmy Johns is already on:
  • 6. There is more out there! • Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple. • Your network is full of industry experts willing to share advice. • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. Join LinkedIn
  • 7. There is more out there! Maximize your SEO • SEO: Search Engine Optimization • This increases your company’s traffic through internet search! • Using keywords or Google Adwords • Move up on the list! When your brand is searched AND any words associated to it: fast, fresh, delivery, happy, food, best!
  • 8. There is more out there! Monitor your competition Do this using any means necessary: Blogging News Sales Word of MouthReviews Stay one step ahead of your competition!
  • 9. Turn the old into new • First store = $200 monthly rent • Now over 1000 stores! • Jump on new opportunities! Don’t let them pass you by! • Open in other countries! Make Jimmy Johns world wide– the world will thank you for it.