1. Are you going to try and tell me
you don’t know about them?
By: Morgan McGregor
2. History
• Created in 1983 by Jimmy John Liataud
• “kept it simple” with his perfected bread
• First served soda with no ice- (couldn’t afford an ice machine?!)
• Gave out free sandwiches to college kids for promotion– and it
worked!
4. New Theme?
• Keep consumers
interested
• Attention grabbing
• Self confidence boost
• Truth in the statement
“Only the best for the best”
5. Innovative and fun!
• Built on entrepreneurship
• Already on top of it’s social media game!
Jimmy Johns is already on:
6. There is more out there!
• Find past and present colleagues and classmates
quickly. LinkedIn makes staying in touch simple.
• Your network is full of industry experts willing to
share advice.
• The purpose of the site is to allow registered users to
maintain a list of contact details of people they know
and trust in business.
Join LinkedIn
7. There is more out there!
Maximize your SEO
• SEO: Search Engine Optimization
• This increases your company’s traffic through internet search!
• Using keywords or Google Adwords
• Move up on the list! When your brand is searched AND any words
associated to it: fast, fresh, delivery, happy, food, best!
8. There is more out there!
Monitor your competition
Do this using any means necessary:
Blogging
News Sales
Word of MouthReviews
Stay one step ahead
of your competition!
9. Turn the old into new
• First store = $200
monthly rent
• Now over 1000 stores!
• Jump on new
opportunities! Don’t let
them pass you by!
• Open in other countries!
Make Jimmy Johns world
wide– the world will thank
you for it.