Shawn Rubadue provides tips for realtors on branding themselves. Branding is not just a slogan or advertising campaign but rather the distillation of what people should remember most about you. A realtor's brand should illustrate who they are and what clients can expect, focusing on the benefits clients receive rather than what services the realtor offers. The brand statement should be from the client's perspective and focus on what prospects need rather than what the realtor has to offer.