When content marketing is done right, it is valuable to its audience, meets a specific purpose to both the customer and the brand and it meets the customer at the right time and place.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
Content Marketing is essentially what it says – marketing with content, rather than with advertising. The new digital age has produced far more sorts of content – pictures, videos, apps - and therefore far more way for brands to use content in their marketing.
We are in a time where some people choose to block ads, and others choose to pay to avoid ads (for example in Spotify and Netflix); content marketing can bypass some of this avoidance.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Content Marketing for the Travel Industry.pptxTaheraRaza
Content Marketing in the travel industry is a vital marketing approach. These are some of the best examples of content marketing by the biggest names in the business.
Content Marketing. How to build it for travel companies. Andrea Piras
These slides give an overview of Content Marketing and how a travel companies can use it in its strategy. Follows a 7 steps guide to build an effective content strategy and 3 future trends where to focus efforts in order to maximize the results.
Discover in my YouTube video which ones are the best travel-hospitality companies for content marketing: https://youtu.be/lcK2XhDNw7s
Or read my new blog post: https://andreapiras.wixsite.com/website/post/13-examples-of-content-marketing-for-travel-companies-and-a-7-steps-3-bonus-guide
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
7 brilliant examples of content marketing in the travel industry EleonoraCangelosi1
In this presentation I'm going through what is content marketing, and how it can be incorporated to grow your business.
After a brief overview of the strategy, I'm bringing in some incredible examples of content marketing used by travel brands.
To learn more, check out my blog post at https://marketingwellie.blogspot.com/2022/02/7-brilliant-examples-of-content.html
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
Content Marketing is essentially what it says – marketing with content, rather than with advertising. The new digital age has produced far more sorts of content – pictures, videos, apps - and therefore far more way for brands to use content in their marketing.
We are in a time where some people choose to block ads, and others choose to pay to avoid ads (for example in Spotify and Netflix); content marketing can bypass some of this avoidance.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Content Marketing for the Travel Industry.pptxTaheraRaza
Content Marketing in the travel industry is a vital marketing approach. These are some of the best examples of content marketing by the biggest names in the business.
Content Marketing. How to build it for travel companies. Andrea Piras
These slides give an overview of Content Marketing and how a travel companies can use it in its strategy. Follows a 7 steps guide to build an effective content strategy and 3 future trends where to focus efforts in order to maximize the results.
Discover in my YouTube video which ones are the best travel-hospitality companies for content marketing: https://youtu.be/lcK2XhDNw7s
Or read my new blog post: https://andreapiras.wixsite.com/website/post/13-examples-of-content-marketing-for-travel-companies-and-a-7-steps-3-bonus-guide
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
7 brilliant examples of content marketing in the travel industry EleonoraCangelosi1
In this presentation I'm going through what is content marketing, and how it can be incorporated to grow your business.
After a brief overview of the strategy, I'm bringing in some incredible examples of content marketing used by travel brands.
To learn more, check out my blog post at https://marketingwellie.blogspot.com/2022/02/7-brilliant-examples-of-content.html
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
A Part Of My Digital Marketing Course - Presentation About Content Marketing For A Travel Related Website.
*Breath-taking Pictures
*Video
*Value Proposition Through Email Content
*Personalised Content
*Engaging Content
*Influencers
*Seasonal Content
*Blog
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.
Content Marketing for Travel Related WebsitesLA AGAC
A critical part of planning is defining the type of content that serves your objectives best. Content marketing comes in many forms, and the form you choose depends on many factors: your audience’s preferences, your industry’s standards, and, of course, your bandwidth and budget. Here’s a basic overview of the types of content you might consider.
Link to my blog article: http://www.laagac.com/travel-website-...
Thank you for watching my video and I hope you find the information helpful!
Similar to Content marketing techniques for travel brands 2020 (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. TABLEOFCONTENTS
01
CONSUMERS
INTRODUCTION
1. Content as an inbound
strategy.
2. The evolution
CONTENT
MARKETANALYSIS
1. Content in the travel
industry
2. Guiding principles
02
1. Sales Funnel
2. Buyer Journey
03
1. Blogging
2. Newsletters
3. Virtual Tours
04
CASESTUDIES
1. Visit Ireland
2. Expedia
05
BUDGET
An indepth look on resource
allocation.
06
3. Travel
Content Marketing has become an integral factor in the
Travel & Tourism Industry thanks to the internet. With
various touchpoints for prospective travellers to interact
with, content offers marketers an opportunity to address
and fluidity to address all these pain points effectively.
Making content-based connections the starting point for
an organisations chance to build trust and to add value to
the life of explorers.
UsingContentMarketingAsAnInbound
Strategy
4. 2010-2014
The Zero Moment of Truth &
Keyword Stuffing begins (The Zero
Moment of Truth Macro Study,
2011)
THE
EVOLUTION
2014-2018
As social media consumptions rises
― content marketing leans in and
incorporates videos (An, n.d.)
2016-2020
The introduction of interactive
content and A1 transforms how
content is experienced .((Patel,
n.d.)).
2010 2012 2014 2016 2018 2020
5. WHATSETSTHETRAVELINDUSTRYAPART?
Sixty-nine percent of travelers
said they have used voice
search while planning a trip.
(Travelport, 2018)
VOICESEARCH
Consumers aren’t just interested
in hearing what institutions and
professionals have to say ―
they are turning to their peers.
97% of Millennials share photos
on social media while traveling,
compared to 60% of all
travelers. (Karr, 2014)
USERGENERATED CONTENT
The Travel & Tourism Industry
focuses on the quality of the
experience and thanks to
content marketing that means
“everything that happens
between my initial decision to
leave my house and my lying on
a beach chair “(Harris, 2017)
IMAGE DRIVEN
6. GUIDINGPRINCIPLES
ACTIONABLE
It should make it easy to
buy, recommend or
suggest. ― CTAs.
PURPOSE
Despite educating
audiences it should play a
part in the larger
marketing & advertising
plan.
VISIBLE
Great content is only
great when it meets the
right audience at the
exact the moment when
they need it the most.
VALUABLE
Content Marketers
should know what the
audience needs and the
content must deliver
that.
ENGAGING
The audience craves
content that is engaging
and that can be quiz,
Virtual tours or debatable
topics.
TARGET
Great content is created
and designed with buyer
persona in mind.
7. SALESFUNNEL
INTEREST
55% are comparing using
reviews and
recommendations. (Kruh,
2017)DECISION
2% are ready to take
action.(Patel, n.d.)
PURCHASE
87% of happy customers are more
likely to purchase upgrades and new
services (Customer Experience: New
capabilities, new audiences, new
opportunities., 2017).
AWARENESS
75% are looking for
information (Patel, n.d.)
8. BUYER
JOURNEY
AWARENESS
FREE: Blogs, Youtube Content, Podcasts, Interviews.
REGISTER: EBooks, Templates, Reports & Guides
DECISION
Contact Us, Enquire &
Book Now
CONSIDERATION
FREE: Social Media, About Us, Testimonials & FAQs
REGISTER: Demos, Trials, Webinars & Newsletters
9. BLOGGING
CONS
PROS
80% of business decision-makers prefer to get
company information from a series of articles
versus an advertisement. (What is Content
Marketing, 2020)
● Targeted
Audience
● Build Trust
● Increase website
traffic & ROI
● Slow ROI
● Requires Upkeep
● Increase website
traffic & ROI
MARRIOTT
BONVOY
Supporting their
#Loyalty&Love Campaign, they
launched a “Romantic Getaways”
section in the Traveller blog.
(Romantic Getaways, n.d.)
TOURISME
MONTRÉAL
After shifting its budgets to
online market, started
focusing on creating content
for different sub-niches, in
this case business clientele
(Evokad, 2020)
10. Social
Media
SHORT
TERM
LONG
TERM
GOAL1
Building brand awareness
& increasing engagement
GOAL2
Generate new leads
and boost customer
service.
GOAL1
Increase revenue and
sales.
GOAL2
Convert prospects
and retain current
consumers.
Video 3: KLM Surprise Campaigns receives 1mil
impressions on twitter and drives $25 million worth
of sales.
An effective and controlled
cost effective way of
interacting with consumers
from anywhere in the
world.
However, without careful
planning, it could create
“noise”.
11. Newsletters
CelebrityCruises
Image 1: During isolation times ― the brand
brought in featured content from cruise staff
with chefs offering tutorials and the Sea Crew
Camp brought activities for children.
(SmarterHQ, 2020)
HYATT HOTELS
Image 2: In partnership with Headspace,
the brand brought meditation practices to
their subscribers. (SmarterHQ, 2020)
Bringing your
organisation that step
closer to converting
prospects and
increasing your ROI
― email content
remains
advantageous for
businesses.
12. Virtual
Tours
TRYBEFORE YOU FLY
Video 1: Thomas Cook Retail Limited
installed VR headsets that let interested
travellers to see popular local sites. (Ciklum,
2017)
WONDERDOWNUNDER
Video 2: Qantas Airlines introduces VR
to introduce experiences of Australia’s
most popular activities (Qantas, 2015).
Virtual Reality offers travel
brands a chance to offer
travellers an “out-of-body”
yet real life experience of
their service in controlled
environments.
Due to COVID-19 we can
accept that there may be a
rise in this approach in the
future.
13. VISITIRELAND’SCONTENTSTRATEGY
TRAVELMAGAZINE
Attraction― an interactive
“Things To Do” feature on
their site, Visit Dublin hits all
the spots of quality and low
risk content.
VIDEO
Experience ― brand
launches content
monthly on Youtube
on travelling and
exploring popular sites..
SOCIALMEDIA
For relationship building ―
it features UGC, local
events and quizzes, the
brand encourages
engagement on this
platform.
CONTACT
The last CTA is the
“Email Us” link on the
page.
SCRAPBOOK
Preparation― the brand
allows you to create a
scrapbook of ideas and
places to visit.
BROCHURE
Consideration ― The brand
offers a “Request a Brochure”
CTA at the bottom of the site
as a way to nurture
interested travellers.
Image 3: Interactive website by
Visit Ireland. (Ireland: Holidays in
Ireland, 2020)
14. The brand utilises statistical
machine translation paired with
quality testing, to ensure local
phrases are correctly translated
to a different audience,
(TranslateMedia,2019)
Expedia’sApproachToLocalisation
17. REFERENCES
An, M., n.d. Content Trends: Global Preferences. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/content-
trends-global-preferences?_ga=2.123960842.1679546338.1588606863-
1259994055.1575572955&_gac=1.209455526.1585329546.EAIaIQobChMIluLH3pS76AIVAeiGCh1X1A91EAAYASAAEgL3APD_BwE>
[Accessed 12 June 2020].
Content Marketing Institute. 2020. What Is Content Marketing?. [online] Available at: <https://contentmarketinginstitute.com/what-is-
content-marketing/> [Accessed 12 June 2020].
Evokad, 2020. Content Marketing Your Destination: User Generated Tricks. [online] Evok Advertising. Available at:
<https://www.evokad.com/travel-industry-trends-content-marketing-destination/> [Accessed 12 June 2020].
Harris, J., 2017. Content Marketing Is No Leisurely Feat In The Travel Industry. [online] Content Marketing Institute. Available at:
<https://contentmarketinginstitute.com/2017/06/content-marketing-travel-industry/> [Accessed 12 June 2020].
https://www.mckinsey.com/~/media/mckinsey/featured%20insights/Customer%20Experience/CX%20Compendium%202017/Customer-
experience-compendium-July-2017.ashx. 2017. Customer Experience: New Capabilities, New Audiences, New Opportunities.. [online]
Available at:
<https://www.mckinsey.com/~/media/mckinsey/featured%20insights/Customer%20Experience/CX%20Compendium%202017/Cust
omer-experience-compendium-July-2017.ashx> [Accessed 12 June 2020].
Karr, D., 2014. Statistics On How Travelers Utilize Social Media Before, During, And After A Vacation » Martech Zone. [online] Martech Zone.
Available at: <https://martech.zone/social-media-statistics-travel-vacation/> [Accessed 12 June 2020].
18. REFERENCES
Kruh, W., 2017. The Truth About Online Consumers. [online] Assets.kpmg. Available at:
<https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf> [Accessed 12 June 2020].
Marriott Bonvoy. n.d. Romantic Getaways. [online] Available at: <https://traveler.marriott.com/romantic-getaways/> [Accessed 12 June
2020].
Patel, N., n.d. Content Marketing Made Simple: A Step-By-Step Guide. [online] Neil Patel. Available at: <https://neilpatel.com/what-is-
content-marketing/#contentmapping> [Accessed 12 June 2020].
Patel, N., n.d. Interactive Content Is Where The Action Is Now. [online] Neil Patel. Available at: <https://neilpatel.com/blog/interactive-
content-is-where-the-action-is/> [Accessed 12 June 2020].
Think with Google. 2011. The Zero Moment Of Truth Macro Study. [online] Available at: <https://www.thinkwithgoogle.com/consumer-
insights/the-zero-moment-of-truth-macro-study/> [Accessed 12 June 2020].
Travelport, 2018. Global Digital Traveler Research. [online] Marketing.cloud.travelport.com. Available at:
<https://marketing.cloud.travelport.com/Global-Digital-Traveler-Research-2018> [Accessed 12 June 2020].
19. REFERENCES
Ciklum, 2017. 5 Travel Brands Using Virtual Reality Right. [online] Ciklum. Available at: <https://www.ciklum.com/blog/5-travel-
brands-using-virtual-reality-right/> [Accessed 12 June 2020].
Ireland.com. 2020. Ireland: Holidays In Ireland. [online] Available at: <https://www.ireland.com/en-gb/> [Accessed 12 June 2020].
McGee, T., 2019. How Content Marketing Budgets Will Spend In 2019. [online] Target Marketing. Available at:
<https://www.targetmarketingmag.com/article/content-marketing-budgets/> [Accessed 12 June 2020].
Qantas, 2015. Qantas X Samsung Gear VR. [online] Available at: <https://youtu.be/eD2QZ9Tr3Rs> [Accessed 12 June 2020].
SmarterHQ. n.d. COVID-19: How Top Travel Brands Are Staying Top Of Mind. [online] Available at:
<https://smarterhq.com/blog/travel-covid-strategies> [Accessed 12 June 2020].
TranslateMedia. 2018. How Global Travel Brands Manage Their Localisation Challenges. [online] Available at:
<https://www.translatemedia.com/translation-blog/global-travel-brands-manage-localisation-challenges/> [Accessed 12 June 2020].
20. Fonts & colors used
This presentation has been made using the following fonts:
Pathway Gothic One
(https://fonts.google.com/specimen/Pathway+Gothic+One)
Antic
(https://fonts.google.com/specimen/Antic)
#ff9900 #3b5c36 #f3f3f3#8687d1
Editor's Notes
Aquí tienes que añadir el nombre de todos los recursos que has utilizado en esta presentación, además de sus respectivos enlaces.
Aquí tienes que añadir el nombre de todos los recursos que has utilizado en esta presentación, además de sus respectivos enlaces.
Aquí tienes que añadir el nombre de todos los recursos que has utilizado en esta presentación, además de sus respectivos enlaces.