This document outlines a challenge to increase appreciation of local Indonesian products. It proposes convincing people that supporting local products shows nationalism. Currently, local products have an image of being cheap and low quality. The solution is to give people a unique way to appreciate products by determining their own price. Paying the chosen price would help fund better materials and design research to improve quality. Higher prices would contribute more to quality improvements. Links on price tags would direct people to videos of local craftspeople. Products would be displayed at supermarket cashiers.

2. Our
Challenge!
Find
the
most
effec6ve
way
to
increase
the
apprecia6on
of
local
products
Indonesia.

3. Objec6ve
convince
them,
that
giving
a
high
apprecia,on
to
local
product
is
a
form
of
na,onalism
as
well.

4. Problems
How
can
we
appreciate
local
product,
if
the
image
of
the
product
:
Cheap
=
have
no
Quality
=
have
no
Point

5. Solu6on
giving
them
opportunity
to
appreciate
the
product,
by
buying
it
with
unique
way.

6. Insights
:
-­‐
FREE
stuff
is
TEMPTING!
-­‐
Too
shy
too
recognize
that
they
have
no
money

8. Message
:
Tentukan
harga
produk
ini
!
Dengan
membayar
sesuai
harga
yang
anda
tentukan,
anda
bisa
membantu
mereka
untuk
mendapatkan
modal
pembelian
bahan
berkualitas
terbaik
dan
riset
desain
untuk
pembuatan
produk
lokal
Indonesia.
Karena
anda
sendiri
yang
menentukan
nasib
bangsa
anda
sendiri!
Pembayaran
dapat
dilakukan
melalui
transfer
:
Rek
BCA,
a/n
PRICE
TAG
OF
NATION
9887651704
the
higher
you
determine
the
price,
the
more
you
can
give
contribu6on
to
make
the
quality
beer.
v

9. links
on
the
price
tag
will
lead
to
the
video
of
Indonesian
cra]sman

10. the
products
will
be
placed
at
the
cashier
on
modern
supermarkets.

11. Because you are determining the fate of your own nation!