Young Marketers Connection Slide for 16 May 2015
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This document discusses the concepts of segmentation, positioning, and marketing mix. Segmentation involves understanding consumers' needs by analyzing who they are, when and where they consume, and why. Positioning is about how brands uniquely satisfy consumer needs. The marketing mix refers to how brands communicate their positioning to consumers through elements like product, price, promotion, place, and packaging. The document emphasizes understanding consumers as the foundation for effective segmentation, positioning, and marketing.
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Boekpresentatie marketingorganisatie van de toekomst rob beltman
How to Choose a Positioning Strategy to Stand Out From Your Competitors
How to Choose a Positioning Strategy to Stand Out From Your Competitors
develop and establish an effective positioning in the market
develop and establish an effective positioning in the market
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Young marketers elite program tt + hh
This document outlines a marketing plan for Samsung's new curved UHDTV. It targets professionals aged 28-45 who live in cities and own homes. The plan aims to show that the TV is a "masterpiece" that will "make you ignore everything" and "can't look away". It includes press conferences at luxury resorts, product launches at high-end malls, and educational events with technology experts. Customers will experience impressive displays and interactive games reinforcing the key message. Online contests and promotions will encourage social sharing about customers' experiences with the new TV.
Young marketers elite rtd tea campaign hieu hieu
The document provides an agenda for launching a ready-to-drink tea brand in Vietnam. It includes reviewing the market potential and competitors, segmenting and targeting consumers, developing the brand idea with a focus on balancing career and life, and communication ideas. The key insights are that young urban professionals want to socialize over drinks but avoid excessive alcohol that could impact their goals at work and in life. The proposed brand positioning is a tea that allows consumers to fully enjoy moments with friends while controlling their level of intoxication.
Young marketers elite rtd tea campaign hieu hieu [autosaved]
The document outlines a launching plan for ready-to-drink tea in Vietnam. It discusses the large market potential for RTD tea as the most consumed type of soft drink. The plan analyzes competitors and segments consumers as office staff and urban youth who want to balance career and social life without excessive drinking. The brand idea is positioned as a solution to control drunkenness and fully enjoy moments with friends. Communication will focus on letting moments become fullness and feeling free to enjoy with the brand caring for the whole experience.
Young marketers elite rtd tea campaign hieu hieu
This document outlines a plan to launch a ready-to-drink tea brand in Vietnam. It begins with an overview of the RTD tea market in Vietnam, which remains the most consumed type of soft drink. It then reviews the business opportunity and key competitors in the market. The plan proposes segmenting consumers into office workers and urban youth and targeting those concerned with health. It establishes brand truths around convenience and health benefits. Insights suggest consumers want healthy drinks that are easy to consume. The plan proposes a "Original + Fresh Ingredients" proposition and developing campaigns around this. It includes a brand activation idea of "Bartender" activities and outlines budgets, timing, and KPIs for the launch.
Young marketers elite rtd tea campaign hieu hieu
This document outlines a plan to launch a ready-to-drink tea brand in Vietnam. It begins with an overview of the RTD tea market in Vietnam, which remains the most consumed type of soft drink. It then reviews the business opportunity and key competitors in the space. The plan proposes segmenting consumers into office workers and urban youth and targeting those concerned with health. It establishes brand truths around convenience and health benefits. Insights suggest consumers want healthy drinks that are easy to consume. The plan proposes launching mixed tea flavors positioned around health, strength, and original ingredients. It includes strategies for packaging, pricing, placement, and communication focused on an "Original + Fresh Ingredients" proposition.
Elite assignment - hh + hl
This document discusses social media in Vietnam and a marketing campaign by VFRESH Smoothie. It notes that as of 2012, 8.5 million Vietnamese users social media and 24% have YouTube accounts. The document then outlines VFRESH's targets of young people and teens, and their objectives of increasing brand awareness and customer interaction. It details VFRESH's solutions including a microsite, Facebook connection, and YouTube clips to promote contests and games increasing brand fans and interactions.
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
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co-ordinate and to control".
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manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Young Marketers Connection Slide for 16 May 2015
- 2. SEGMENTATION Target consumer’s NEEDS to be satisfied POSITIONING How brands SATISFY need uniquely MARKETINGMIX How brands Bring positioning to consumers
- 3. SEGMENTATION Part 1 Consumer’s NEED to be satisfied
- 4. Let’s START with CONSUMERunderstanding
- 5. THE FOUNDATION 6Ws UNDERSTANDING OF CONSUMPTION
- 6. WHO CONTEXT SCOPENEED DEMOGRAPHY PURCHASE CONSUME GENDER LOCATION INCOME AGE MORNING PARTY WORKING STUDYING IN-HOME OUTDOOR BEFORE MEAL FRIENDS WIFE COLLEAGUES WHO WITH WHEN WHERE WHY NOT WHY DEMAND SPACE SEGMENTATION
- 7. BRANDS WE KNOW WHAT CONSUMERS NEED HOW CAN SATISFY THEM DIFFERENTLY
- 8. POSITIONING Part 2 How brands SATISFY need differently
- 9. WHO WHAT NEED UNI- QUENESS RTB HOW BRANDS DIFFERENTIATE DEMAND SPACESEGMENTATION POSITIONING FORMULA
- 10. How brand brings Positioning to consumers?
- 11. MARKETING MIX Part 3 How brands bring their positioning to consumers
- 13. NOW IT’S TIME FOR PRACTICE