Brand marketing

Made by: Gurbinder Singh Kahlon MBA(Marketting)

HISTORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HISTORY(Cont.)

[object Object],[object Object],[object Object],KRISPY KREME TODAY

SPECIALITY OF KRISPY KREME ,[object Object],[object Object],[object Object],[object Object],[object Object]

STORE LAYOUT/DESIGN ,[object Object],[object Object],[object Object]

Below Stock price of KK on the NYSE (name KKD) from initial opening in April 2000 at $21 per share, to its high of $49.74/share in August 2003, to its lowest of less than $4/share in early 2005, to its current of $8.41/share. To The Right Graph of KK’s number of retail outets. As the number of stores nationwide increases, sales decreases.

FRANCHISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRENGTHS OF KRISPY KREME ,[object Object],[object Object],[object Object],[object Object],[object Object]

WEAKNESSES OF KRISPY KREME ,[object Object],[object Object],[object Object],[object Object]

OPPORTUNITIES FOR KRISPY KREME ,[object Object],[object Object],[object Object]

THREATS TO KRISPY KREME ,[object Object],[object Object],[object Object],[object Object]

Advertisement / Marketing ,[object Object],[object Object],[object Object],[object Object]

Distinguishing Aspects ,[object Object],[object Object],[object Object]

Brand marketing

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