This proposal summarizes a marketing plan to promote condom use in Vietnam. The plan has 5 parts:
1. Conduct research to understand target audience and identify a key insight that condoms are not seen as a "must."
2. The objective is to increase condom awareness, use, and sales of the OK brand by being the first campaign to openly discuss condom use and its consequences.
3. The execution plan includes a charity initiative, digital content, a reality TV show with celebrities, and expanded distribution.
4. The communication message will feature real stories of people affected by unsafe sex in a direct, fearless tone to show audiences "what they don't want."
5. The
Recap young marketers elite development program - O MarketingNhi Lee
[YOUNG MARKETERS ELITE DEVELOPMENT PROGRAM RECAP]
Như đã hứa, Ổ Marketing sẽ đăng tải tài liệu đã được tổng hợp từ khóa học mà bất cứ Marketer nào cũng phải mơ ước: Young Marketers Elite Development Program, bởi Young Marketers.
Khóa học được tuyển chọn rất diễn ra rất gắt gao qua 2 vòng, mỗi năm chỉ tuyển 10 thành viên, năm 2015 là mùa thứ 2, với nhiều diễn giả đầu ngành về marketing, thương hiệu tại Việt Nam.
Tại fanpage của Young Marketers có recap hàng tuần của khóa học, và đó là lí do Ổ tổng hợp lại tất cả kiến thức qua các tuần, với mong muốn truyền tải nội dung xuyên suốt của cả khóa tới những bạn yêu thích marketing, và các kiến thức hứa hẹn đều sẽ rất thực tế và có tính ứng dụng cao, do được giảng bởi những nhân vật đầu ngành marketing. Bạn có thể thấy được sự tâm huyết của Ổ qua một phần trong Bộ Recap tài liệu này.
From Grim to Glam: Ben Tart discusses ACON's use of multimedia and the internet in their Glam Reaper campaign. This presentation was given at the AFAO 2008 HIV Educators' Conference.
Ethical advertising, subvertising and the blogosphereDavid Fox
Presentation on Ethical Advertising, Subvertising and the Blogosphere. Elements include Advertising Ethics,
Genderisation, Sexual Appeal, Advertising to Children, Stereotyping the Elderly, Racism, Subvertising, and The Blogosphere
Recap young marketers elite development program - O MarketingNhi Lee
[YOUNG MARKETERS ELITE DEVELOPMENT PROGRAM RECAP]
Như đã hứa, Ổ Marketing sẽ đăng tải tài liệu đã được tổng hợp từ khóa học mà bất cứ Marketer nào cũng phải mơ ước: Young Marketers Elite Development Program, bởi Young Marketers.
Khóa học được tuyển chọn rất diễn ra rất gắt gao qua 2 vòng, mỗi năm chỉ tuyển 10 thành viên, năm 2015 là mùa thứ 2, với nhiều diễn giả đầu ngành về marketing, thương hiệu tại Việt Nam.
Tại fanpage của Young Marketers có recap hàng tuần của khóa học, và đó là lí do Ổ tổng hợp lại tất cả kiến thức qua các tuần, với mong muốn truyền tải nội dung xuyên suốt của cả khóa tới những bạn yêu thích marketing, và các kiến thức hứa hẹn đều sẽ rất thực tế và có tính ứng dụng cao, do được giảng bởi những nhân vật đầu ngành marketing. Bạn có thể thấy được sự tâm huyết của Ổ qua một phần trong Bộ Recap tài liệu này.
From Grim to Glam: Ben Tart discusses ACON's use of multimedia and the internet in their Glam Reaper campaign. This presentation was given at the AFAO 2008 HIV Educators' Conference.
Ethical advertising, subvertising and the blogosphereDavid Fox
Presentation on Ethical Advertising, Subvertising and the Blogosphere. Elements include Advertising Ethics,
Genderisation, Sexual Appeal, Advertising to Children, Stereotyping the Elderly, Racism, Subvertising, and The Blogosphere
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
3. Situation – Target - Issue
Threats
Strong competitors, both
domestic and foreign
Weaknesses
o Most recognized brand
o Reliable quality
o Length of existence,
which brings experience and
strengthen reliability
Situation – TOWS analysis
Oppoturnities
Emerging market with support
from the government
(55%Vietnamese youngsters (14-24) perform
pre-married sex without condoms 1 mil
STIs cases
The “100% condom” project” announced by
HCM city’s committee on 5/3/2103 to put
condoms in every hotel rooms within the city)
Strengths
o Limited promotions
o Lack of creativity, especially
dangerous when competitors like
Durex enter the market
4. Situation – Target - Issue
Target
• Vietnamese male and female, aged 1824 mostly in HCMc and Hanoi
• Income: BCD
• Have sex or care about sex and
condoms.
5. Situation – Target - Issue
To address the issue and insight, we conducted a mini group discussion.
• A group of 10 people aged 18-40, including
2 parents and 8 youngsters (5 males, 5
females) who are employees in auditing,
media, PR and students
• Topic: How do they think a bout condoms?
Did they use them? Why don’t they use
condoms? What can possibly make them use
condoms?... and similar questions
6. Situation – Target - Issue
Lack of
information and
STRAIGHTFORWARDNESS
of
Issue
Educators
and Media
Direct consumers
Female partners
– afraid to ask
their man
Because of the reserved culture, which hesitates to face the rough truth
7. Insight
I know it’s good
to use condoms,
but I don’t
consider it
a MUST
I absolutely don’t
want my kids to
have unsafe sex!
I don’t wanna
have STIs!
I don’t wanna be
a teenage mom!
8. Objective
Communication Challenge
Increase condom use by
20%
Increase OK’s brand
awareness
Increase sales by 15%
Claim the need of using condoms in the
most straightforward way, exposing the
consequences, up-closed and fearlessly.
Let OK be the first to talk about
condoms with BRAVERY, while others
try to use metaphors or humors to
approach the topic.
9. Big Idea – Communication message
,You don’t want this.
(OK, bạn không mong muốn điều này.)
The FIRST condom campaign to find
impactful stories about people suffering
diseases, isolation and pain because of the
hesitation not to use condoms, put it on POSM,
TVC, radio straightforwardly
Help those cases with a charity project, extracting
from sales of condoms.
10. You don’t want this.
Where are my
parents?
The question they asked
They was left almost dead in
front of a temple. Their parents
did not use OK.
Communication tone
and style
Black and White, short,
straightforward
Demo tone and style
11. You don’t want this.
The surgeon
performing an
abortion case for a 17
year old girl
She did not ask her
boyfriend
to use OK.
Demo tone and style
12. Execution plan
3
PR – charity project
5
1
Distribution
Adjustment
Activation
2
Radio Online
4
Advertising
13. Activation
Gather 10 celebrities to record
a song “Em không muốn” (I
don’t want) for abandoned kids
and other victims, making a
Video clip.
Reality show, each episode
challenge a group of celebrities to:
- Have fun with abandoned kids
- Cook for them
- Comfort their pain, sharing stories
and emotions.
Airing on YanTV for at least 3
episodes, one for each week
14. Execution plan
“OK YOU DON’T
WANT THIS” website,
syncing with FB
fanpage and youtube
channel, shares
reportages,
documentaries,
impactful stories and
support the charity
project in 3 main
sessions
Digital Radio Website
Weekly Radio online and
viral clips sharing true
stories of teenage moms,
abandoned kids and STI
sufferer, occasionally
featuring celebrities.
Articles on love, gender,
sex and radio scripts.
Open for comments,
syncing with facebook
Sexual, Physical and
Mental health care
Sharing on Celebrities’ fan pages (Andrea, Ngo Thanh Van, Hoai Linh,
…) to promote
15. Execution plan
PR – charity project
1. Extract 300 dong from each sold OK condom to
help victims of unsafe sex.
2. Pitch or book articles on newspapers on and offline
(Thanhnien, Tuoi tre, Kenh14…) about the program
and reportages that we find.
16. Execution plan
Advertising
TVC or an official youtube clip featuring victims with impactful stories.
Put obsessive pictures on POSM
Where are my
parents?
Their unknown
Parents did not use
OK.
You don’t want this.
Demo POSM design
17. Execution plan
Distribution Adjustment
1. Expand Distribution in Rural areas
2. Diversify sizes of packages ( packs of
3 and 5 condoms, in addition to
maintaining the big boxes)
18. Execution plan
Timeline and Budget
Launch TVC, put
up POSMs, launch
Digital pages and
release the song
Granting gifts for
victims on a show
or event
01/03/2014
Tháng 11
Tháng 12
Gather reporters, seek for
materials
Tháng 1
Tháng 2
Design, produce
POSM
1. Build Digital channels
2. Produce new packages
3. Produce Digital, PR and Advertising materials
(clips, radio, articles...)
4. Record “I don’t want”
15/05/2014
Tháng 3 Tháng 4 Tháng 5 Tháng 6
Share on
Celebrities’
facebook
Prepare and
Pre-PR for
the reality
show
Reality
show
Post
PR
and
Evalu
-ation
Digital channels, reality show and distribution adjustment are run continuously
until evaluated as unsupported or out of date
19. Execution plan
Budget and Risk management
Press + Digital + Advertising + Charity + song recording + reality
show
= $30000 + $30000 + $10000 + $30000 + $1000 + $100000
= $201000 (4,2 tỉ VND)
Raw images and stories can bring bad reactions
Meticulous testing and adjustment before launching. If reactions come after
launching, use PR to back up, focusing on the REAL factor.
Cannot persuade celebrities to join the program
Choose at least one big name with their own related stories (Viet Trinh, Hien
Thuc,…) to encourage others. If not, ask them to share only some stories, not the
whole program.
In case of other problems, conduct a Risk management team to follow up and take
care of them.