The document proposes solutions to address the problem of child sexual abuse in Vietnam. It finds that abuse often involves family or acquaintances grooming children online and a lack of sex education from parents. It recommends (1) raising awareness about abuse in a popular TV program, (2) using social media influencers to share information on teaching children protection, and (3) creating an online portal with educational games and forums to teach parents to have ongoing conversations about safety with their children. The low-cost campaign aims to educate 5 million parents over one year and measurably increase participation.
Running Head Sexuality education in schoolsSexuality .docxtodd521
Running Head: Sexuality education in schools
Sexuality Education in Schools
Sexuality education in schools
1. Audience for webinar
The audience for the webinar is divided into three age groups. The school going students are the audience. First audience group is the middle child, the second audience group is early childhood and the third group is early adolescence forth is emerging adults. The webinar content will be highly useful because it will educate the audience about the sexuality. The sexual harassments, teenage pregnancy, and many more issues are associated with it, so there is the necessity for such type of education. The webinar content will be characterized specifically according to each age group. The middle childhood and early adolescence need some specific and limited awareness but the adolescence and emerging adults need the detailed awareness.
2. Intended Focus
The webinar focus is on that audience which doesn’t need the higher consideration of the webinar topic. There is a need to educate immature children, teenagers and adults about sexuality. It’s all about creating awareness. Today the world is modernized. The difference between male and female doesn’t matter. The co-education system created a lot of issues along its benefits. There is need to educate the students including girl and boys so they can avoid all bad activities which can lead them towards destruction. Sexuality is not all about the willingness of two people but it sometimes happened in terms of harassments.
The focus is based on the education of immature younger and teenager students who are living in the global world, studying in co-education. Parents are not advising them about the fact that they should avoid such type of relationships, predict the harassments and prevent themselves for being victimized. So, the major focus is to provide awareness to them so they can prevent all that approaches and secure themselves. The webinar focused the school educational system in which such type of awareness sessions are necessary. It has many benefits and our children can take decisions with complete consideration of good and bad.
3. Research Into Webinar Topic
The webinar topic is “Sexuality education in schools”. In recent past years, there are many issues which are get promoted without any awareness and education about sexuality. Entire families are facing a different kind of issues (Shirai, Tsujimura, Abdelhamed, & Horie, 2018). Some families children faced sexual harassments, some victimized by a rapist, some faced the teenage pregnancy, and many facing the diseases which are prevailing with sexual relationships. Sexuality education is necessary, it can eliminate the fantasy factor in which our teenager is living (Breuner, Mattson, & Health., 2016). Innocent adolescence is not aware that how much it could destroy them. How someone can make them victim without there any type of notice and awareness. In innocence and unawareness lot of children f.
Running Head Sexuality education in schoolsSexuality .docxtodd521
Running Head: Sexuality education in schools
Sexuality Education in Schools
Sexuality education in schools
1. Audience for webinar
The audience for the webinar is divided into three age groups. The school going students are the audience. First audience group is the middle child, the second audience group is early childhood and the third group is early adolescence forth is emerging adults. The webinar content will be highly useful because it will educate the audience about the sexuality. The sexual harassments, teenage pregnancy, and many more issues are associated with it, so there is the necessity for such type of education. The webinar content will be characterized specifically according to each age group. The middle childhood and early adolescence need some specific and limited awareness but the adolescence and emerging adults need the detailed awareness.
2. Intended Focus
The webinar focus is on that audience which doesn’t need the higher consideration of the webinar topic. There is a need to educate immature children, teenagers and adults about sexuality. It’s all about creating awareness. Today the world is modernized. The difference between male and female doesn’t matter. The co-education system created a lot of issues along its benefits. There is need to educate the students including girl and boys so they can avoid all bad activities which can lead them towards destruction. Sexuality is not all about the willingness of two people but it sometimes happened in terms of harassments.
The focus is based on the education of immature younger and teenager students who are living in the global world, studying in co-education. Parents are not advising them about the fact that they should avoid such type of relationships, predict the harassments and prevent themselves for being victimized. So, the major focus is to provide awareness to them so they can prevent all that approaches and secure themselves. The webinar focused the school educational system in which such type of awareness sessions are necessary. It has many benefits and our children can take decisions with complete consideration of good and bad.
3. Research Into Webinar Topic
The webinar topic is “Sexuality education in schools”. In recent past years, there are many issues which are get promoted without any awareness and education about sexuality. Entire families are facing a different kind of issues (Shirai, Tsujimura, Abdelhamed, & Horie, 2018). Some families children faced sexual harassments, some victimized by a rapist, some faced the teenage pregnancy, and many facing the diseases which are prevailing with sexual relationships. Sexuality education is necessary, it can eliminate the fantasy factor in which our teenager is living (Breuner, Mattson, & Health., 2016). Innocent adolescence is not aware that how much it could destroy them. How someone can make them victim without there any type of notice and awareness. In innocence and unawareness lot of children f.
Youth-serving providers don't need another message board: digital alternative...YTH
Youth-serving providers have a wealth of knowledge about what works in youth HIV prevention and treatment in a real world context. Digital storytelling is an effective way to foster peer-to-peer sharing between youth-serving providers throughout the United States. Come learn about two models of digital peer-to-peer sharing and discuss ways to incorporate digital peer-to-peer sharing in your work with youth.
This presentation explores ideas and strategies to help teachers and schools move beyond traditional practices of asking parents to participate and support school activities into forming full engaged partnerships.
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Safeguarding against radicalisation in primary schoolThe LearnScape
The world is going through a rough time right now: hate speech, terrorism and violence. Children notice this on social media or hear it from older siblings and therefore can't be kept in the dark anymore. It is not easy on the teachers either. How do you talk about this with your pupils? How can you build a culture of Respect and NoHate? What about Fake News? After this workshop the e-book to start working with your pupils will be given to the audience.
Becoming a (More) Socialized Organization: 10 Tips for UNICEF to Tap the Soci...The Glover Park Group
A presentation about best practices in digital and social media to the UNICEF 2011 Global Communications Conference in Athens, Greece, by Jonathan Kopp, Partner & Global Director, Ketchum Digital.
Lori Takeuchi and Briana Pressey presented "Zooming in: Studying family engagement with media at large and small scales" at the "Learning With Technology: Different Perspectives From Low-Income Families" panel at the AERA Annual Meeting in April 2014. In this presentation, they shared findings from two complementary studies aimed at understanding how families with young children are using media together. Both studies are part of the Families and Media Project, a multi-institution consortium that is being funded by the Bezos Family and Heising-Simons Foundations.
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
Social Media/Digital Trends: What do you know? How can you help?Joi Podgorny
How much do you know about recent trends in Digital/Social Media? Do you know how to help the young people in your life should they have issues? Are you preparing them proactively? Do you know the appropriate way to react in a potentially negative situation? Hopefully this presentation can help.
Feel free to contact me if you need help navigating these situations for your brand of community.
Similar to Young marketers 5+1 + Nguyen Vu Ngoc Anh (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
4. Root causes of the problem
Nobody thought the offenders are that close to
the family (Acquaintances or Family Relatives)
Lack of care & supervision by parents
(Children from special family background
& children of migrant workers)
Unsupervised usage of internet by children.
Offenders make use of this to groom the children
for future sexual acts
Children are not taught sexual education by parents
(most influence in their lives)
5. The offenders’profile
“Grooming techniques"
1. Make use of close
relationships
• Thus the children and
parents are not wary of
potential offences
2. Internet
• Use of grooming
techniques on the internet
by offenders
Few parents or children
indicated awareness about this
and the risks that were posed
by this practice.
6. Insight
1. Taboo
“Don’t even talk about it”
2. They don’t think it’s the real
problem
Wrong or lack of
understanding of child
sexual abuse
“Child sexual
abuse = RAPE of
a FEMALE child
by a MALE
offenders”
“It won’t
happen to my
family and my
children”
“The offenders
must be
strangers”
Worried that teaching
children would encourage
sexual experimentation and
inappropriate behaviour
Only teach the children
not to let others touch,
but no explanation
WHO might be and
HOW it might happen
“Vietnamese parents who participated in the study were unable to clearly verbalise formal definitions or identify examples of child sexual abuse”
Why parents are not teaching the kids sexual education & sexual abuse prevention?
7. Solutions
Goal 1:
Raise awareness and
educate parents
about the problems
Goal 2:
Parents participate,
support and take
actions!
1.Raise awareness of the problem in one of “BOMDDT” episodes
2. FB post shared by Key Opinion Leaders regarding this issue
1. Free printable pdf included in KOLs’ FB post
to help parents teach their children easily
2. A website page/forum under afamily about
sexual education - interactive platform for
parents and children to learn together
8. Understanding media
consumption pattern
Solutions are anchored by these findingsMom’s Information Source
Both traditional and digital media are important
in decision making
Average daily time spent
with media
However, in Vietnam, TV Programs are d
more reliable
Smartphone users
FB: most used
social networking sites
9. Featured in “BOMDDT”
Kids spend a day with one of the relatives/
acquaintances and he/she will take care of the
kids
-> someone they are comfortable with
-> show how easy to gain trust from children, if put in
hand of evil people, very easy for offenders to abuse
children (touch children’s private parts without the
children being aware)
Raise awareness about the issue in one “Bo oi minh di dau the” episode
Dads
Dads would watch a documentary/attend an
expert sharing session about sexual abuse
among children in Việt Nam and how serious it is
-> Can teach their own children ways to protect/
defend themselves
-> Can integrate as part of the TV Program’s
challenge to internalise the knowledge
Social Experiment Educational session
10. Why “Bố ơi”?
One of the most
frequently watched
reality shows on TV
Well-loved and
watched by
Vietnamese families
(parents and children
alike)
High number of views (videos
on digital platforms) helps to
increase our reach and
resonance with parents
Up to 753k views on Youtube,
almost 140,000 Followers on
Facebook
Goals achieved
• Increase awareness to parents about the problems in a subtle
and interesting way
• Give ideas about how parents can educate their children
11. Influencer marketing & social
media marketing
• KOLs moms and dads help to share
the message to educate the public in
their FB posts
• Amplify the reach and engagement
• In their post, talk about how the
message means to them. They would
put a link in the post to a free
printable pdf their followers can
download - easy guide for parents to
use to teach their children
• the no of downloads would be an
indicator of the number of people
willingness to take part in this
campaign
Sharing of Key Opinion Leaders about this issue
Several
KOLs to
engage
12. A portal under
Afamily website
• Dedicated for Sexual Education & Child Sexual Abuse Prevention
• Equip parents with knowledge about the problem and how they can teach their children
• A platform for parents to teach their children with various interactive activities available
• A long-term project that would help to increase brand awareness and love for Afamily
A source of information
for parents
Interactive educational
games
parents can use to teach
children
A forum for
moms to discuss
and support each
other
• About child sexual abuse issues
• Knowledge on what and how
they can teach their children
• Comes in different forms: videos,
articles, experts’ column
• Online games such as “Protect
viruses from attacking your body”
(Help to recognise body parts
that should be protected)
• Printable free colouring pages
about body safety
• Knowledge and experience
sharing - Sustainable!
• Update each other of innovative
ways to educate their children
and support each other
14. Budget planning
1. Collaboration with KOLs: Free - 20 million
2. Air-time on “BOMDDT”: 10 million - 1 billion
3. A portal under Afamily : 10 million
• Content: expert articles, content curation (can be done partly by
volunteers), games and materials
• Interactive games
4. Other digital marketing and advertising costs: 5 million
5. Other costs: 3 million
Can work with different stakeholders
for free of charge as this’s non-profit
campaign to support a worthy cause
15. Will the campaign meet our
goals?
Min 5,000,000 parents are aware of
the problem
Viewers of “BOMDDT” TV Program
Viewers of “BOMDDT” online
Followers of KOLs
AFamily: frontline in advocating and
supporting this cause
Build brand awareness and love
Support and actions from parents
30%
Download of free printable pdf
from KOLs’ FB Post (Indicator of
willingness to take actions)
Page under Afamily’s Website
• Traffic and Engagement measure
their participation
• Sustainable - forum where parents
can continuously learn and support
each other to educate children
