Usually we'd charge for speaker events, but we'd be happy to participate to value add to this session! Please see attached details regarding Titan Digital Media and below for the topics I would like to cover.
The platform provides end-to-end content creation and influencer marketing solutions, including influencer marketing campaigns, custom video production, content development for brands, and event management.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
The document discusses online video viewing habits and strategies for creating video content on YouTube. It finds that people in Bulgaria watch videos most often in the evening to learn, relax or be entertained. Over 65% of YouTube traffic comes from mobile devices. The document recommends collaborating with influencers to create branded YouTube channels and video content, engaging existing audiences and building new communities over the long term. It provides examples of successful brand collaborations on YouTube that generated millions of views and impressions.
The platform provides end-to-end content creation and influencer marketing solutions, including influencer marketing campaigns, custom video production, content development for brands, and event management.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
The document discusses online video viewing habits and strategies for creating video content on YouTube. It finds that people in Bulgaria watch videos most often in the evening to learn, relax or be entertained. Over 65% of YouTube traffic comes from mobile devices. The document recommends collaborating with influencers to create branded YouTube channels and video content, engaging existing audiences and building new communities over the long term. It provides examples of successful brand collaborations on YouTube that generated millions of views and impressions.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
YouTube Trends 2023 Guide: YouTube is without a doubt the ultimate site for online video sharing. The platform has established itself as an unrivaled social media website where contemporary video culture emerges on a regular basis.
Thais Love YouTube.
They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube.
- Thais watch millions of hours of YouTube EVERY DAY
- We see billions of views on YouTube in Thailand EVERY MONTH
- Over one third of YouTube watch time in Thailand is from a mobile device
Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos
Think With Google - Youtube Breakout SessionHarsha MV
This document discusses how brands can leverage YouTube during the festive season in India to engage customers. It provides examples of popular content categories and festivals from September to December. It also outlines campaign strategies brands can use, such as creating relevant video content, targeting key channels, and coordinating campaigns with new movie and product releases. Finally, it promotes YouTube Blast as a solution to reach a large audience and drive actions like searches, visits, and conversions.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document provides an overview of major social media platforms, including their audiences, how people and brands use each platform, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second largest search engine where people watch 6 billion hours of video per month. Instagram, owned by Facebook, has very high engagement rates and is almost entirely mobile-based, where people share photos and videos. Pinterest has a mostly female audience in the US and is used to discover and plan activities like food, home decor and fashion.
The document discusses the potential of viral video marketing for brands. It dispels common myths and provides examples of both successful and unsuccessful viral video campaigns. The key takeaways are that viral videos should be short, fun, and topical; brands should partner with known video creators rather than rely on contests; and viral video success cannot be forced and requires aligning strategy and tactics while managing risks.
This document proposes the creation of a social media platform called Spillwall.com designed specifically for kids. It would provide a safe environment for kids to create content, tell stories, and share with friends. The strategy involves building Spillwall's audience to 500,000 monthly users by mid-2013 and 20 million by 2016 through marketing partnerships with existing customers in the youth media space. The financial projections estimate Spillwall will become profitable within 18 months and generate over $90 million in annual revenue by 2015.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
The document discusses the potential of viral video marketing for brands. It seeks to dispel common myths about online video and viral marketing. Some key points made include that quality, not production value, determines a video's popularity; partnering with influencers can reduce risks; and contests must be carefully planned to engage customers and avoid issues like lack of participation.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include using location-based check-ins,
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include group buying sites, location-based social
This document provides information on various social media platforms, including their audiences, how people use them, how brands use them, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second most popular search engine, where people watch billions of hours of video per month. Twitter was started by a high school dropout and is now owned by Yahoo, and is used to curate content that provides a window into users' personalities and interests. Instagram prioritizes community growth and has very high engagement rates relative to other channels.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
The document outlines 10 strategies for generating revenue through social media platforms such as blogs, podcasts, YouTube, Facebook and Twitter in an ethical manner. The strategies are: 1) Make lots of friends on social media, 2) Aggregate and curate content to create value for producers and users, 3) Create great, high-quality content, 4) Monetize blogs and content through ads, affiliates and info products, 5) Engage in micro-selling and promotions, 6) Leverage video content, 7) Use customer service as a marketing tool, 8) Develop apps to make social media use easier, 9) Promote products and services through free content and engagement, and 10) Create an online community.
5 Top Tips to Leverage Video for a More Effective Q4 Display StrategyTinuiti
How will video advertising drive your brand’s ROI during this holiday season? Let’s dive into video strategy, creative messaging and how the format will drive actions further down the funnel. Extending traditional video messaging across all screens from OTT to outstream video and YouTube is key to maximizing brand favorability, loyalty and ultimately sales.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
More Related Content
Similar to Let's Get Real: Create Content that Connects - Kayley Tan, Titan Digital Media Pte Ltd
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
YouTube Trends 2023 Guide: YouTube is without a doubt the ultimate site for online video sharing. The platform has established itself as an unrivaled social media website where contemporary video culture emerges on a regular basis.
Thais Love YouTube.
They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube.
- Thais watch millions of hours of YouTube EVERY DAY
- We see billions of views on YouTube in Thailand EVERY MONTH
- Over one third of YouTube watch time in Thailand is from a mobile device
Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos
Think With Google - Youtube Breakout SessionHarsha MV
This document discusses how brands can leverage YouTube during the festive season in India to engage customers. It provides examples of popular content categories and festivals from September to December. It also outlines campaign strategies brands can use, such as creating relevant video content, targeting key channels, and coordinating campaigns with new movie and product releases. Finally, it promotes YouTube Blast as a solution to reach a large audience and drive actions like searches, visits, and conversions.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document provides an overview of major social media platforms, including their audiences, how people and brands use each platform, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second largest search engine where people watch 6 billion hours of video per month. Instagram, owned by Facebook, has very high engagement rates and is almost entirely mobile-based, where people share photos and videos. Pinterest has a mostly female audience in the US and is used to discover and plan activities like food, home decor and fashion.
The document discusses the potential of viral video marketing for brands. It dispels common myths and provides examples of both successful and unsuccessful viral video campaigns. The key takeaways are that viral videos should be short, fun, and topical; brands should partner with known video creators rather than rely on contests; and viral video success cannot be forced and requires aligning strategy and tactics while managing risks.
This document proposes the creation of a social media platform called Spillwall.com designed specifically for kids. It would provide a safe environment for kids to create content, tell stories, and share with friends. The strategy involves building Spillwall's audience to 500,000 monthly users by mid-2013 and 20 million by 2016 through marketing partnerships with existing customers in the youth media space. The financial projections estimate Spillwall will become profitable within 18 months and generate over $90 million in annual revenue by 2015.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
The document discusses the potential of viral video marketing for brands. It seeks to dispel common myths about online video and viral marketing. Some key points made include that quality, not production value, determines a video's popularity; partnering with influencers can reduce risks; and contests must be carefully planned to engage customers and avoid issues like lack of participation.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include using location-based check-ins,
Business Success Stories in Social MediaJuho Koski
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include group buying sites, location-based social
This document provides information on various social media platforms, including their audiences, how people use them, how brands use them, key performance indicators, and content types. It summarizes Facebook as the most established social channel with broad global reach, though its audience is becoming more niche. YouTube is owned by Google and is the second most popular search engine, where people watch billions of hours of video per month. Twitter was started by a high school dropout and is now owned by Yahoo, and is used to curate content that provides a window into users' personalities and interests. Instagram prioritizes community growth and has very high engagement rates relative to other channels.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
The document outlines 10 strategies for generating revenue through social media platforms such as blogs, podcasts, YouTube, Facebook and Twitter in an ethical manner. The strategies are: 1) Make lots of friends on social media, 2) Aggregate and curate content to create value for producers and users, 3) Create great, high-quality content, 4) Monetize blogs and content through ads, affiliates and info products, 5) Engage in micro-selling and promotions, 6) Leverage video content, 7) Use customer service as a marketing tool, 8) Develop apps to make social media use easier, 9) Promote products and services through free content and engagement, and 10) Create an online community.
5 Top Tips to Leverage Video for a More Effective Q4 Display StrategyTinuiti
How will video advertising drive your brand’s ROI during this holiday season? Let’s dive into video strategy, creative messaging and how the format will drive actions further down the funnel. Extending traditional video messaging across all screens from OTT to outstream video and YouTube is key to maximizing brand favorability, loyalty and ultimately sales.
Similar to Let's Get Real: Create Content that Connects - Kayley Tan, Titan Digital Media Pte Ltd (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
Let's Get Real: Create Content that Connects - Kayley Tan, Titan Digital Media Pte Ltd
1. KEYNOTE
SINGAPORE ~ SEPTEMBER 15 - 16, 2022
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
Let's Get Real: Create
Content that Connects
Kayley Tan
MANAGING DIRECTOR
TITAN DIGITAL MEDIA PTE LTD
Fiona Lai
BUSINESS DEVELOPMENT AND
STRATEGIC PARTNERSHIPS
TITAN DIGITAL MEDIA PTE LTD
5. 80+ Million Monthly Impressions
Jianhao Tan
Drama-Comedy
Jebbey
Family
Team Titan
Variety
Titan Gamers
Gaming
Ladies First
Female
Empowerment
InCentral
Food
Playtime TV
Children and Toys
19+ Owned YouTube Channels
100+ Exclusive Creators on YouTube, Instagram & TikTok
6. TITAN ACADEMY EMPOWER GENERATIONS Private & Confidential. Created for MCI
5.57 million
subscribers
60 million monthly
viewership
Highly Engaged
Audience
7. Viral Videos = Content + Creators
Squid Game Among Us No Way Home
Mobile Game Growing Up World Event
8. Branded Collaborations
Edutaining the Audience
with Your Messages
MCI - Project UPLIFT Family Island Mobile Legends Bang Bang
10 Million
Global Views
5.5 Million
Global Views
4.7 Million
Global Views
9. A Little Bit About Me☺
Commercial Lead @ Titan
Create Viral TikToks with My Family
10. So What’s Happening Today?
3
Tips on the Platforms
4
YouTube Crash Course
1
Entering a Video-First World
Video Content Marketing on Social Media
for Brand Amplification
2 Battle of the Video Platforms
YouTube, Instagram, TikTok
To get the biggest ROI
DIY
11. The Rise of Video Content
Video First Marketing (VFM)
“VFM makes it easy for
businesses to create videos
that suit each stage of the
buyer journey: awareness,
consideration, evaluation
and decision”
*Forbes, 2022
13. Video Content Marketing to Boost Sales
Viewership: 67,000
Fully Booked out with
Customers for Months
Conversation Rate:
~3%
Ladies First X Lash Centre Singapore
14. Jianhao Tan x MCI Singapore (GOV)
Video Content can Encourage Behavioural Change
Resonated with
disadvantaged
student background
Expressed that they
understand the value
(empathy) of the video
Shared and discussed
among themselves
15. Video Content can Drive Effective CTA
Jianhao Tan x Mobile Legends Bang Bang
High Viewership-to-
Downloads ~6%
Brand Association with
a variety of Talents
Raised Awareness of
Game in New Markets
16. In collaboration with Shoppee on TikTok
Video Content can encourage relatability
Generation of
UGC with the audio
Organic Approach to
advertisements
Sharable content
17. Video Content can encourage purchasing decision
Be Different
Make Foot Cream
Funny and Interesting
Capture Attention
with Content Creators
18. Why Video Marketing Matters
Video for
Google SEO
Commands
Attention
Entertaining WHILE
Edutaining
Encourages
Conversations
Organic and
relatable
Entertaining
though various
formats
Garner new Audiences
22. INSTAGRAM
Integrated Social Commerce
Algorithm Prioritising on
Video First, Images Second
New Audience Generation
Community Building and
Increase Loyalty
Categorised Content (Lifestyle,
Beauty, Games etc)
23. What's your ambition?
Long-Form
To provide
information
and educate
Short-Form
To entertainment
and garner new
audiences
Edutain? Entertain?
24. Regardless of format,
Put Engagement as Priority
Looking for rich and
immersive
experiences
Turn to the internet for
relatable, meaningful
and edutaining content
Authenticity, Diversity
and Inclusivity
Want to feel seen and
heard, not overheard,
want to participate
27. Building your own YouTube Channel
Who is on your channel?
What is the story that
you want to tell?
Keep creating, get a momentum and have fun!
28. Find a momentum that works for you
Just start doing
Keep uploading and
trying
Love what you create
Create what you
would watch
Get good at what
you’re doing
Keep improving
Quantity vs Quality
2 is sufficient per
month
Integrating creating YouTube
content into your life
Find what works for you
Plan your content
Create with your friends
and community
29. Uploaded 1-2 weeks after the release of
Infinity War or Crazy Rich Asians
● Do not drag too long till the trend
dies down
● Plan ahead on what is going to
happen
Ride on Relevant Trends within your Category
New Show/Game
Releases
Upcoming Fashion
Shows. E.g. Met Gala
Shows/Games that are
picking up conversation
on other platforms
New or Interesting
Products/Services/Experiences
Occasions/Holidays Big moments in life
How to Get Views?
30. Find your style and standout
First Impression of Your Video: The Thumbnail
32. Be Consistent!
YouTube rewards consistent channels by pushing them higher in
the search and recommended lists
Gives your audience something they can look forward to and they
know when to check back
2 videos/month
at the start
Build your community
● YouTube Comments and Pages
● Your other social media channels (Q&A,
comments)
How to Get Views?
33. Key Step: Start doing!
Talk and document about things that you
already know
Gaming F&B Sports
Fashion
Parenting Travel Music Pets
Beauty
FMCG
Lifestyle
Technology
Start with a category you’re familiar with
or you are currently doing
Start with a 6 - 8 mins video
34. How to Get Views? Collaborate with other creators
Tom Holland
Lizz Chloe & Cody The Rock, Kevin Hart, Jack Black
Jannine Weigel
Kim Lee
Chris Hemsworth
Alodia
Kim Lee Naomi Neo Jenn Rachel Wong
Josephine
Some examples of collaborations Jianhao did in his early YouTube years
35. Ask and Listen to What Your Audience Wants
On YouTube, Instagram, TikTok
Listen
Read, Reply and Engage
with your audience
Ask
36. Be Prepared for Challenges
Lack of
knowledge
Online
criticism
Strong
competition