The document discusses the importance of having a website for businesses and provides tips for improving an existing site. It notes that many business owners still struggle with technical aspects of websites and lack clear business and engagement goals. The tips provided include blogging frequently, capturing emails purposefully, measuring metrics and reacting accordingly, prioritizing speed, creating amazing content, and implementing crazy calls to action. Resources are shared for getting started or improving a website.

1. @ M A T T M E D E I R O S
Y O U N E E D
A W E B S I T E

2. H O W M A N Y O F Y O U
H A V E A W E B S I T E ,
A N D H O W I S I T
P E R F O R M I N G ?
. . . L E T ' S T A L K A B O U T I T .

3. Y O U N E E D A
S I T E T H A T
W O R K S F O R Y O U

4. W O R K I T
B R A N D I N G C O N T E N T
E - C O M M E R C E
E - M A I L
M A R K E T I N G
S O C I A L

5. W O R K I T
P O D C A S T M E T R I C S
A U T O M A T I O N
E N G A G E M E N T
V I D E O
M E M B E R S H I P

7. T H E S T R U G G L E
T E C H
B U S I N E S S
P E R S O N A L
The tech side is still a struggle. Understanding
how to put all of the pieces of the puzzle
together, and how much, is a concern.
You still don't have clear business goals for
your website, or online presence. No
measurable metric to engage on.
You aren't ready for the work, time
commitment, and best-of-breed content
creation that it takes.

8. I F Y O U ' R E N O T
T H I N K I N G L I K E A
M E D I A C O M P A N Y ,
Y O U ' R E I N B I G
T R O U B L E .
2 0 1 7 - T H E S T A T E O F B U S I N E S S B U I L D I N G

9. T I P # 1
B L O G T H E S H I T
O U T O F
E V E R Y T H I N G

10. T I P # 2
C A P T U R E
E - M A I L S
W I T H P U R P O S E

12. T I P # 3
M E A S U R E
&
R E A C T

14. T I P # 4
S P E E D
I S
E V E R Y T H I N G

15. T O O L S . P I N G D O M . C O M

16. T I P # 5
C R E A T E
A M A Z I N G
C O N T E N T

17. SETH GODIN is the author of 18 books that
have been bestsellers around the world
and have been translated into more than
35 languages. He writes about the post-
industrial revolution, the way ideas
spread, marketing, quitting, leadership
and most of all, changing everything.

18. T I P # 6
C R A Z Y
C A L L T O
A C T I O N

19. W H E R E T O G E T
S T A R T E D

22. M A T T R E P O R T . C O M / G O / S I T E G R O U N D
S I T E G R O U N D

23. W O R D P R E S S . C O M

24. L A U N C H W P . C L U B

25. @ M A T T M E D E I R O S
S L O C U M S T U D I O . C O M
M A T T R E P O R T . C O M
Y O U T U B E . C O M / P L U G I N T U T