You can run your online PPC Advertising. You also can hire us and save money. We will use the exact same tools available to you, but we know how to tweak it.

1. Business Plan

2. Advertising On-Line
• Determine your goal
– Targeted advertising. Bring your ad when they
search for your product
– Mass advertising. Image building

3. Advertising Platform
• Google, Bing, Yahoo
– Responsive advertising
• Facebook, MySpace, Ning, LinkedIn
– Billboard Style Advertising
• Twitter, GoogleWaive
– Who knows how to advertise?

4. Search Engine Advertising

5. Opportunities

9. LinkedIn
A New Trend! Cross Advertising

12. You can do it yourself
• Adwords FREE from Google. Just go to Google Help.
• Facebook Free Account
• Linked In Free Account

13. How is cost determined?
• Quality Score:
• Each time a search is done, Google is looking following about 200 factors, some of them are:
- Search query and the keyword matching?
- Search query and ad text relevance
- Keyword and ad text relevance
- Search query and website relevance
- website easy navigation
- website load time
The above data is building your Quality Score for the particular search. (This is calculated new on every search).
• The Click Cost is calculated by the following formula:

14. If you want to hire someone
SEO – A Biiiig NO!
• Flat Fee vs. commission on clicks
• How is the sales person paid? Who pays it?
• Nobody can manipulate search results. There NO
company with direct access to Google! Beware of scam
• Buying clicks????

15. Broad vs. Exact Match
• Client: ANYLABTESTNOW - Keyword: TEST,
• Lab test, Blood Test, SAT test, Magnetic test, Bio-
chemical test, driving test, citizenship test
• Should I bid on the word TEST?

16. LocalPPCManager.com
• Why should I hire someone?
• Do you have extra time on your hand to read 1000+
pages of information and learn this system?
• How much it will cost you if you make mistakes?
• If you can reach $6 per click on a $1000
monthly budget, you will have 167 clicks (167
potential clients coming to your website).
• If LocalPPCManager can achieve $2.30 per
click on the same $1000 budget, only $790 will
be used towards clicks and you will receive 344
potential clients on your website.