This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stick

1. Made to StickWhy SOME IDEAS SURVIVES AND OHERS DIEBy Chip and Dan Heath Vinod Mehra

2. Mistakes Few TM come to the meeting to be taught Massage is too abstract Concepts and conclusion but No evidence No concrete examples Note: Statistics support stories

3. Where Project speeches Table topics Evaluation Contest speeches As a leader, manager - massage

5. “A lie can get half way round the world before the truth can even get its boots on”

7. 6 principles

8. simple Low Fare Airline

9. ONOMATOPOEIA "the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."

10. J FKFB INAT OUP SNA SAI RS

11. JFK FBI NATO UPS NASA IRS

13. Remember

14. unexpected Pay Attention

15. concrete Put man on The Moon Apollo 11 1969

17. Understand and Remember

18. credible Believe & agree

19. emotion Make them feel something care “If I look at the mass, I Will never act, if I look At the ONE, I will”

20. Appeal to fund new prosthetic legs for meningitis boy Harvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US. Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs." She added that by the end of the week he will not be able to wear the current sets as they will be too tight. Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months. Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.

21. story Tell stories Mental rehearsal act Common man to Riches Challenge ACT

22. Curse of Knowledge

24. www.heathbrothers.com