Vinod Mehra is an expert in persuasion, compliance, and negotiation. He has authored the book "Influence" which was listed on the New York Times business bestseller list and Fortune Magazine's list of the 75 smartest business books of all time. Mehra discusses six principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. He also provides tips on getting a buddy and telling a story to be more persuasive.

1. Vinod Mehra

2. Blogs:
• www.vinodkmehra.com
• www.ToastmastersTribe.com
• www.SalesGyan.com
•Facebook/vinodkmehra

3.  international reputation as an expert in the
fields of PERSUASION, COMPLIANCE, AND
NEGOTIATION.
 “Influence” has been listed on the
◦ “New York Times Business Best Seller List.”
 Fortune Magazine lists:
◦ “75 Smartest Business Books.”
 CEO Read lists
◦ “100 Best Business Books of All Time.”

4. Don’t misuse
Knowledge

5. 1. Reciprocity
2. Commitment and Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity

6. 1. Get a Buddy
2. Tell a Story

7. Reciprocity

8. Commitment and Consistency

9. Social Proof

12. Scarcity

13. Reciprocity,
Consensus and Commitment,
Social Proof,
Scarcity,
Authority and Like

14. Buddy

15. Story
“By 1990, it had taken
150 years to double all
human knowledge. Today
it takes only one or two
years, and by 2020,
knowledge will double Every
72 days”

16. 6 PRINCIPLES OF STORY
S simple
U unexpected
C concrete
C credible
E emotion
S story
SUCCESs

17. CURSE OF KNOWLEDGE

18. Thank you