SlideShare a Scribd company logo
You are Awesome: Get People
Talking About it
Indy Private Practice
Lessons from a Psych Unit
Lessons from a Psych Unit
The Power of Effective Communication!
Three Lessons
1. Communication can change lives
2. How to communicate
3. I realize that we were being held back from maximizing
value.
Three ways I FAILED and what I learned
● Psychology NOT Technology!
● Real Relationships Matter!
○ Partnerships
○ Learning
● Your product is your marketing!
● Psychology Today
● Website
● Word of Mouth
Referral Sources
● Jonah Berger
● Robert Cialdini
Evidence based
Practical Value
Solve a problem better than
anyone else (10X)
Research
or
New Technology
Social Currency
Will sharing this make me look
good?
Is it cutting edge?
Is it exclusive?
“A partner in creation is a
partner in distribution”
Make it Public
Social Proof
● Get likes, shares, and
comments right away
● Swag (but don’t over
brand)
○ Magnets
○ Arm Bands
● Gifts
Stories
The Right Emotions
https://www.tetraprimeconsulting.co
m/inspiring-action-through-authentic-
story/
Get the Timing
Right
Triggers
Drop the Mic (Peak/end effect)
Consistency
http://bit.ly/RainforestMindsFB
Group
Plus Google Trends
Matt Chouinard
Audrey Snider
Aaron Garner
https://www.tetraprimeconsulting.com/
https://www.facebook.com/tetraprimec
onsulting/

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