Social media in PR
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During this talk, I address delegates from government and financial institutions on social media in the PR context.
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Social media in PR
- 1. Social media in PROROh look, yet another social media in PR presentation 25 May 2011
- 2. Flavour of the month
- 3. for the past 72 months
- 10. Social media is nothing new
- 11. It’s just conversations using different tools
- 12. And just like networking
- 13. Don’t expect immediate results
- 14. Don’t put Descartes before the horse
- 15. Research, listen, and plan
- 17. What about direct marketing?
- 18. DM = One-way traffic with money the pointsman
- 19. SM = multiple streams of conversations with customers
- 20. The numbers don’t matter, everybody has a voice
- 21. Gary Vaynerchuk – Your product is going to have a problem eventually if you don’t give a fuck
- 22. Caring is massively underrated
- 23. People want to believe
- 24. But you need to sustain it
- 25. And be flexible in your approach
- 26. To help ensure you build brand loyalty
- 27. But don’t take my word for it
- 28. The truth is out there
- 29. Thank you Iwan Pienaar 083 974 6287 @iwanp iwan@bairds.co.za www.slideshare.net/iwanp
- 31. mhall209
- 32. John Harvey
- 33. Patrick Gage
- 35. edgeplot
- 36. OakleyOriginals
- 37. dwdyer
- 38. Mark Lee
- 39. Anonymous9000
- 40. blues kuei
- 41. futureatlas.com