small scale research

1. Yoni Lappin
Music Video Director

2. What was their breakthrough?
- He is still a new upcoming video director
- Recently; due to filming Mura Musa’s music videos countless times, has
allowed his work to be seen and other artists to see it
- His first Mura Musa’s video was ‘What if I go?’; this was most likely his
breakthrough as it the start of him and Mura Musa’s relationship, which has
lead to Yoni creating all Mura Musa’s other videos

3. Look at their body of work – do they have a
specific style? If so what is it?
-Yoni Lappin mainly focus’ on representing the youth culture
-He shoots in a vintage style; he always seems to use a vintage cameras or
puts on a vintage effect so that the video looks more vintage; which is very
in at the moment, especially for the youth culture
-He enjoys shooting and capturing the essence of what it is to be young and
carefree in urban London

4. What have been their successes/failures?

5. Do they have a specific actor/s they work with

6. Focus film/video – this forms the central
area of research

7. What is it about their directing style that you
like? Would they inspire you in your own work?