The document summarizes Seoul's pilot transportation assistant program called Seoul PTA. The 3-sentence summary is: Seoul conducted a pilot program that integrated real-time traffic, public transit, bicycle, and walking information to provide multi-modal route guidance and carbon footprint calculations to downtown residents using a virtual assistant named Haechi. The future plans for Seoul PTA include fully integrating additional transportation data sources like parking across more devices and a wider service area, and integrating smart payment services like T-money with users' carbon mileage accrued from green transportation options.

1. :: CUD Global Conference Seoul 2009
Seoul PTA
0 SMG

2. Seoul PTA Now Seoul PTA
P ilot Features
Pilot Conducted to Downtown of Seoul
Various Information from Seoul TOPIS
- real time traffic speed, public transit information
- mobile / web based map
Integration of Multi-Modal Travel Information
Carbon Footprint and Carbon Mileage Calculated
Seoul PTA
Traffic Public Transit
Bicycle Walk
Information Information
H AECHI as a Virtual Assistant
“Haechi” leads citizens to the right direction by providing
green route guidance
Consistent Branding across the city
1 SMG

3. Seoul PTA in the future Seoul PTA
F ully Integrated Transportation Information
Information of Parking, real time Public Transportation, Public Bike System….
Keeping on optimizing and calibrating Integrated Routing.
W idening Service Devices
Based on open & standard Platform, Service
provided with Navigation, PDA, mobile phone, etc.
W idening Service Area
Service to all across Seoul and Capital Region
I ntegration with Smart Payment
T-money service integration
Smart payment using Carbon Mileage
2 SMG