Sensitel is developing SENS City, a platform that uses sensor data and AI to optimize urban transportation systems and passenger experiences. The platform offers automated dispatching of connected vehicles, fleet management, and dynamic routing. It tracks vehicles, packages, and passengers in real-time to improve efficiency. SENS City also analyzes sensor data to enhance passenger experiences through personalized notifications, targeted ads, and traffic updates. Sensitel worked with Singapore's LTA to implement SENS City on buses to notify passengers of arrival times and help buses meet service targets.

1. SENS CITY
Transforming Urban Transportation using
Sensor Data
Sensitel Inc.

2. VISION
SENSITEL APPROACH
§ Sensitel is enabling the change in transportation
to electric, connected and automated mobility.
§ We are looking to enable the freedom that
people feel when they are not tethered to a
single option for mobility or stuck in traffic.
§ Sensitel’s mission is to drive adoption of
connected and autonomous vehicles using
Human dynamics approach. Using real-time
signals, Sensitel solutions help model user
behavior and drive perfect passenger journeys.
SENS City

3. SENS CITY OFFERING
Innovation
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Automated dispatching
AI technology that leverages the full potential of smart,
connected and autonomous vehicles to tackle urban
delivery challenges
Fleet Management
Fleet management platform designed to connect, operate
and optimize any fleet of connected vehicles.
Dynamic routing
Enable both scheduled trips and on--demand service.
Passenger Experience
Sensitel is shaping individual mobility assets into an
intelligent, innovative and flexible dynamic mobility system.
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4. SENS CITY FOR CONNECTED VEHICLES
SENS City
SENSTrackAware
Fleet Management &
Passenger Tracking for
operational efficiency
§ Platform for driver, package and
vehicle tracking
§ Dynamic dispatching of City Assets
§ Reduce costs via consolidation
§ Add cloud to store
§ Deliver new services
§ NFC, RFID, Serialization
§ Cloud-ready infrastructure
§ Honeywell Sensors
§ Video Sources
Enhance Passenger
experience
§ New understanding of customer
behavior
§ Easy, secure onboarding of mobile
devices
§ Wayfinding
§ Targeted advertising and promotions
in real time
§ NFC & Access Points
§ Associate App
§ Cloud Service
§ Live Traffic Updates
§ Accelerate Remediation
§ Analytics for Planners
§ R and Spark based Algorithms
§ Hadoop/Hbase Analytics
Data Management for
Compliance and Safety
Solution
BOM
Business
Outcome
Key
Capabilities
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5. SENS CITY CASE STUDY
LTA Requirements
§ Feedback to bus service operators
§ Hit 85% boarding the bus in less than 10-
minutes wait
§ Notifications on arrival-status messaging
Sensitel Capabilities
§ Sensor Fusion (Trafficscan, Webcams,
Signposts)
§ Geo-triggers and alerts on multiple moving
objects; Fast geo-queries including moving
objects.
§ Real-time tracking of vehicles and app-based
notifications from passengers.
Singapore LTA

6. SENS CASE STUDY: COMMERCIAL DISTRICT
SENS City
Business challenge
Many retailers suffer from the same
headache. When a shopper enters a
store seeking advice, if they cannot find
a sales assistant quickly, they leave
empty-handed – and the store loses out
on a sale.
Transformation
Sensitel SENS analyzes sensor, Wi-Fi,
and video data to recognize shoppers’
faces and track their in-store locations,
helping retailers send staff to serve
people who need help, and make
personalized offers. Reduces shop-
lifting.

7. CONTACT
Communication
Sensitel Inc
(408) 538-2252
city@sensitel.com
Senscity.io