Using the Web to Raise Funds - Luis Zaffirini

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National Right to Life

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USING THE WEB TO RAISE FUNDS

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CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views

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3. CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views

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