The document discusses strategies for managing multiple social media channels effectively, emphasizing tools like Hootsuite and Seesmic. Key points include focusing on audience, having a content strategy, and regularly measuring engagement. It also provides resources for further information on nonprofit technology and social media.

1. FOR YOUTH DEVELOPMENT
FOR HEALTHY LIVING
FOR SOCIAL RESPONSIBILITY
Managing Multiple
Social Media Channels
Steve Heye – YMCA of Metro Chicago
MACC 2012

2. To Cross Post or Not
Twitter to LinkedIn?
Twitter to Facebook?
LinkedIn to Facebook?
Facebook to Twitter ?
Twitter to MySpace?
(just kidding, who uses MySpace anymore…)
2 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

3. Balancing Act
Efficiency Effectiveness
Automation Customization
3 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

4. Reuse Content
Social
Twitter = Twitter feed Media Facebook=RSS Graffiti
Or Feedburner Or Networked Blogs
Feedburner
RSS
RSS Feed
Website
E-mail (blog) Mobile
4 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

5. Tools
• Hootsuite
– Free and paid version, web based, mobile app
analytics, user roles, scalable
• Seesmic
– Free, desktopmobile app,
• Others include Tweetdeck, Brizzly, Co-Tweet
5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

6. Tools
Benefits Disadvantages
• Post to multiple • Content lacks
channels customization and
may not match target
• Schedule posts
audiences
• Monitor channels in
• Third party posts may
one spot
not get same priority
• Mobile apps
• Easy to make
mistakes on posting to
incorrect channels
6 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

7. Keys to Success
• Focus on your audience
• Content Strategy
• Monitor
• Have a personality
• Measure, Measure, Measure
• Pick your channels
7 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

8. Social Media in 15 Minutes
Daily
• Post content
• Monitor conversation
Weekly
• Create content
Monthly
• Measure
8 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

9. Resources
www.idealware.org – unbiased, nonprofit technology reviews
www.nten.org – nonprofit technology conference and trainings
www.techsoup.org – nonprofit technology donation program & articles
www.socialbrite.org – nonprofit social media information
9 | PRESENTATION TITLE HERE | ©2010 YMCA of the USA

10. Thank You
For More Information:
sheye@ymcachicago.org
Twitter @steveheye
Blog steveheye.blogspot.com