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THEY’ve been telling
us to stay quite so
much that we stayed
quite...
(…) even in the music
class!!!
DON’T move that chair!
DON’T make that noise!
DON’T play with your phone!
Teachers who want to change something
but they don’t have the guide.
Teenagers who don’t play instruments,
can’t sing. Teenagers who only listen.
TARGET
UP
Don’t just listen. Listen to
yourself. It’s time to hear you.
Music is in your heart.
Message
THE <3 OF THE PROJECT
Learning application with gamification elements
where kids can learn that even their popular
songs have basic rhythms they can keep up
with. They will also learn that they can create
music even without instruments, just by using
some of the objects around them.
For teachers, the application can work as an
interactive guide through which they can
demonstrate how particular songs from the show
are performed and also they can conduct the
class using it.
media/AP
P
> Interactive strip over music videos
on Óčko & YT
ADDITIONA
L MEDIA
CHANNELS
> TV’s at schools with interactive content
> Interactive floor graphics (guerilla)
> Prints (teaser element) about the show and
app
> web, FB, Press Releases (PR)
ADDITIONA
L MEDIA
CHANNELS
TV show – educational program – app –
creative formats – making video – FB –
YouTube – Live event – final concert
Campaign
ecosystem
Catching attention – making action –
participating in school – changing approach
to music from passive to active
Campaign
mechanics
Application: 150 000 Kč
Print and floor graphics: 150 000 Kč
budget
summaryINSIGHT: „They’ve
been telling us to
stay quite so much
that we stayed
quite even in the
music class.“
STRATEGY: Through the
app and interactive
media channels give
teenagers tools to create
music and encourage
them to take part in the
contest.
MESSAGE:
Don’t just listen. Listen
to yourself. It’s time to
hear you.
Music is in your heart.
RESULTS: 200 class videos and
even more kids who tried to be
part of the music.

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Yl2014 media 16_little_greta

  • 1. THEY’ve been telling us to stay quite so much that we stayed quite...
  • 2. (…) even in the music class!!! DON’T move that chair! DON’T make that noise! DON’T play with your phone!
  • 3. Teachers who want to change something but they don’t have the guide. Teenagers who don’t play instruments, can’t sing. Teenagers who only listen. TARGET UP
  • 4. Don’t just listen. Listen to yourself. It’s time to hear you. Music is in your heart. Message
  • 5. THE <3 OF THE PROJECT Learning application with gamification elements where kids can learn that even their popular songs have basic rhythms they can keep up with. They will also learn that they can create music even without instruments, just by using some of the objects around them. For teachers, the application can work as an interactive guide through which they can demonstrate how particular songs from the show are performed and also they can conduct the class using it. media/AP P
  • 6. > Interactive strip over music videos on Óčko & YT ADDITIONA L MEDIA CHANNELS
  • 7. > TV’s at schools with interactive content > Interactive floor graphics (guerilla) > Prints (teaser element) about the show and app > web, FB, Press Releases (PR) ADDITIONA L MEDIA CHANNELS
  • 8. TV show – educational program – app – creative formats – making video – FB – YouTube – Live event – final concert Campaign ecosystem
  • 9. Catching attention – making action – participating in school – changing approach to music from passive to active Campaign mechanics
  • 10. Application: 150 000 Kč Print and floor graphics: 150 000 Kč budget
  • 11. summaryINSIGHT: „They’ve been telling us to stay quite so much that we stayed quite even in the music class.“ STRATEGY: Through the app and interactive media channels give teenagers tools to create music and encourage them to take part in the contest. MESSAGE: Don’t just listen. Listen to yourself. It’s time to hear you. Music is in your heart. RESULTS: 200 class videos and even more kids who tried to be part of the music.