The document outlines a campaign called "Music in Your Heart" which aims to support music lessons in schools through alternative funding methods and reach 200 uploaded songs on their Facebook app. It will do this by creating a music video, having different music topics in innovative lessons, and making the whole school year feel like a music festival. It will raise awareness through social media influencers and offline through the Ministry of Education and free PR. The budget for the campaign is zero to help support schools and save money for winning teams.