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May 2013 - May 2014 
SOCIAL MEDIA SUCCESS 
The Center to Champion Nursing in America (CCNA) 
launched the The Future of Nursing: Campaign for 
Action social media accounts in May 2013. 
CCNA collaborated with the Robert Woods Johnson 
Foundation and AARP to build an organic following. 
In October 2013 CCNA launched a four month social 
advertising campaign to increase the visibility of the 
Campaign for Action and the 51 State Action 
Coalitions. As of May 1st the Campaign has 
established a network of over 40,000 followers. 
30,000+ 
CFA Fans 
8000+ 
CFA Followers 
Network Growth 
35000 
30000 
25000 
20000 
15000 
10000 
5000 
May 2013 July Sept Nov Jan Feb AprMil ay 
Number of Facebook Fans and Twitter Followers 
0 
Months 
15% 
Male FB 
Fans 
84% 
Female FB 
Fans 
YEAR IN REVIEW 
CCNA successfully used social media to build a large Campaign for Action 
network of followers and significantly increased its engagement and reach. 
Social advertising increased the Campaign's reach by 20% and engagement 
by 126% in the fourth quarter. 
Social media also contributed to increasing traffic to the Campaign for 
Action website by 45% and increased subscribers to the community by 41%. 
Total Reach 18,852,002 Total Engagement 59,254 
Reach includes potential impressions, confirmed 
impressions from network, ads, mentions, shares, 
and retweets. 
Engagement includes clicks, comments, likes, shares, 
mentions, retweets, and replies.

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Social Media Campaign Success

  • 1. May 2013 - May 2014 SOCIAL MEDIA SUCCESS The Center to Champion Nursing in America (CCNA) launched the The Future of Nursing: Campaign for Action social media accounts in May 2013. CCNA collaborated with the Robert Woods Johnson Foundation and AARP to build an organic following. In October 2013 CCNA launched a four month social advertising campaign to increase the visibility of the Campaign for Action and the 51 State Action Coalitions. As of May 1st the Campaign has established a network of over 40,000 followers. 30,000+ CFA Fans 8000+ CFA Followers Network Growth 35000 30000 25000 20000 15000 10000 5000 May 2013 July Sept Nov Jan Feb AprMil ay Number of Facebook Fans and Twitter Followers 0 Months 15% Male FB Fans 84% Female FB Fans YEAR IN REVIEW CCNA successfully used social media to build a large Campaign for Action network of followers and significantly increased its engagement and reach. Social advertising increased the Campaign's reach by 20% and engagement by 126% in the fourth quarter. Social media also contributed to increasing traffic to the Campaign for Action website by 45% and increased subscribers to the community by 41%. Total Reach 18,852,002 Total Engagement 59,254 Reach includes potential impressions, confirmed impressions from network, ads, mentions, shares, and retweets. Engagement includes clicks, comments, likes, shares, mentions, retweets, and replies.