Phyllis + Rosie Jewelry used interactive tags in a Facebook post to drive engagement. This resulted in a 250% increase in overall engagement, an 80% increase in time spent on the post, and click-through rates of 16% for tags and 15% for an Instagram tag. New York Magazine used interactive tags in their weekly Approval Matrix posts on social media. This led to engagement increases of 200-700% and a 50% lift in time spent over two years. A Russian broadcaster used interactive tags in a two-minute recap video, doubling viewing time and driving click-through rates of 58%.

1. INTERACTIVITY DRIVES 250% INCREASE IN ENGAGEMENT
Phyllis + Rosie Jewelry uses ThingLink to help drive product engagement on Facebook
Interactive Tags
Drove a
16% CTR
CAMPAIGN OVERVIEW:
•Phyllis + Rosie wanted to use an
interactive image to drive product
exploration and engagement in social
media
•Overall image saw a 250% increase in
overall engagement with an 80%
increase in time spent within post and
a 16% CTR on all Rich Media tags
within the image including a 15% CTR
on the Instagram tag alone
Instragram Tag drove a
15% CTR
showing a clear interest
in more content from
the brand
Interactive Post saw
80% Lift in
Time Spent

2. INTERACTIVE CAMPAIGN DRIVES 300% INCREASE IN ENGAGEMENT
New York Magazine has used ThingLink over the past 2 years to make their Approval Matrix more compelling
Interactive Tags
Drove a
13% CTR
CAMPAIGN OVERVIEW:
•NY Magazine uses interactive content
to give readers a deep dive into their
weekly Approval Matrix
•20+ rich media tags per image drive
rich engagement numbers showing a
range of 200-700% engagement lift
•Over the past 2 years, both
engagement and CTR numbers
increased as users are familiar with
the interactive experience
Over the past 2 years,
interactive content drove a
50% Lift in
Time Spent

3. INTERACTIVE VIDEO DRIVES 200% INCREASE IN ENGAGEMENT
Top Russian Broadcaster, Channel 1, sees major success using ThingLink
40% of video viewers interacted with the tags driving an
average time spent of 4:01 for a video that has a TRT of
2:02. ThingLink for Video naturally doubled video
viewing time.
Interactive Tags
Drove a
58% CTR
CAMPAIGN OVERVIEW:
•Channel One used ThingLink for
Video to bring to life a 2 minute recap
video for The Voice Russia’s top 8
performances
•Viewers were able to interact with tags
to watch full performances, hear
words from the contestants and get
ready for the results show all within
the original 2 minute recap video