This document discusses using social media for a Relay for Life social media campaign. The goals are to maximize community awareness, increase volunteer participation, promote local Relay for Life events, and increase donations. The strategy is to use Facebook, Twitter, and a blog to promote local events, connect past participants, and engage followers through polls, surveys, and photos. Key metrics for measuring success are tracking new volunteers, participants, and donors, as well as increased social media interaction and meeting fundraising goals.
Reach is Not the Same as Influence: The Rockefeller Foundation Case StudyHootsuite
The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.
In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.
sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
Reach is Not the Same as Influence: The Rockefeller Foundation Case StudyHootsuite
The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.
In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.
sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
Bank of America - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Bank of America
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Faviolanny Rath, Brandon Diaz, Charissa Saputra, Danielle Johnson
The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.
Tech backpack Brief for Causes, Philanthropy and CharitiesTech Backpack
Social media publishing tools for digital storytellers, to help you save time to research, write and distribute your content and stories with news organizations.
Chicago Community Trust Grantees Training on Social Media PlanningDemetrio Maguigad
Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
http://www.google.com/analytics/
Exploring
http://mashable.com/
http://www.bethkanter.org/
http://www.radian6.com/
http://technorati.com/
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
Bank of America - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Bank of America
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Faviolanny Rath, Brandon Diaz, Charissa Saputra, Danielle Johnson
The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.
Tech backpack Brief for Causes, Philanthropy and CharitiesTech Backpack
Social media publishing tools for digital storytellers, to help you save time to research, write and distribute your content and stories with news organizations.
Chicago Community Trust Grantees Training on Social Media PlanningDemetrio Maguigad
Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
http://www.google.com/analytics/
Exploring
http://mashable.com/
http://www.bethkanter.org/
http://www.radian6.com/
http://technorati.com/
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the least and most effective strategies and activities and explore different ways to measurement impact.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Social media working for relay
1. Social Media; Working for Relay!
Social media is integrated within our
daily lives-email news and events
and applications are all funneled
through social media
Social media continues to grow in
users and volume and the amount of
time each user spends daily is
increasing
Businesses can create loyalty,
branding and expand customer
bases while individuals can connect
with friends and businesses and
share information
Social media will being influencing
search results in search engines
such as Google and Bing (twitter
already does) and can show what is
relevant or trending on social media.
Its free!
Twitters fastest growing demographic
is 55-64 year olds.
66 percent of user-generated tweets
that mention brands come from mobile
users
There are 1.23 billion Facebook users
and 757 million are active daily
66% of 15-34 year olds use Facebook
There are 4.5 billion likes on Facebook
daily and 17 billion location tagged
Facebook posts- those could be yours!
2. Community Leadership Team
Relay for Life Social Media
Campaign
Goals:
Maximize community
awareness
Increase volunteer
participation
Promote local community
Relay for Life events
Increase donations from
new donators and returning
Increase Relay for Life
testimonials and social
media traffic building
community reputation
3. Strategy
Facebook, Twitter, Blog
Using these sites we will
promote local area events and
increase community
involvement. Previous
participants can connect and
share with personal and
professional resources.
Using interactive polls and
surveys we can promote
engagement from followers
Using photos from events, we
can increase engagement.
4. SOFT ROI
Insight into community
needs for events and direct
access to community
communication
Feedback regarding eventspositive or negative
Digital community
involvement translating into
event community
involvement.
Broadening outreach to a
digitally connected world
5. Hard ROI
Increase
number of volunteers for community
events by recruiting through social media.
Increase number of donations per each event
by community engagement
Increase participants for events through
visibility
Maximize community visibility- creating
opportunity to partner with local small
businesses or lock in additional donations.
6. Measuring the results
Tracking participation by
volunteers, event
participants, and donations.
Metrics of new volunteers,
event participants and
donors.
Increase of “likes” and
social media interaction on
all sites
Google Analytics
Meeting and exceeding
nation wide fundraising
goals
7. Measuring the results
Tracking participation by
volunteers, event
participants, and donations.
Metrics of new volunteers,
event participants and
donors.
Increase of “likes” and
social media interaction on
all sites
Google Analytics
Meeting and exceeding
nation wide fundraising
goals
