The document provides details of the annual conference "YOU CAN DO IT 2012" organized by USGUIDE. It includes the schedule of sessions on the first day of the conference focusing on motivating students to study abroad in the US through speeches from industry professionals and university representatives. It also lists the speaker profiles and participant analysis results from the conference, showing over 1000 people registered with over 90% gaining confidence in applying to US post-graduate programs after attending.

1. EVENT REPORT
Annual Conference
YOU CAN DO IT 2012
USGUIDE – WE SHARE | WE GROW | WE SUCCEED
August, 2012
1

2. Content
TIME SESSION VALUE
8:00 INFORMATION BOOTHS Partners’ value + network
9:00 UCDI Introduction, by USG President Kick-off
9:05 Flower delivery + Video clip Intro partners/sponsors
9:10 VEF Speech “YES, STUDY ABOARD” by Dr. McNamara – Motivation
Executive Director
9:20 VIP SPEECH made by Mr Tony Diep – Director of Motivation – What the US Education
Indochina Capital Corporation can bring to you. How different to
other Education systems.
10:00 Small Game Gift delivery
10:15 MIDDLE MANAGEMENT SPEECHES Motivation – How it helps their careers
(3 cases)
11:00 Tea break & Finger food Refresh
11:15 CONSULTANTS’ HUBS Network + Motivation +
Tools + Tips from incoming students
12:00 Closing

3. Keynote Speakers
Mr. Tony Diep • Director of Indochina Capital Corporation, Chief Investment Officer for Indochina
Land
• Bachelor of Science in Economics – Wharton school; Bachelor of Arts from
College of Arts and Science – University of Pensylvania; MBA from Tuck School of
Dartmouth College.
Mr. Duong Vi •Relationship Manager of Citibank N.A Vietnam, covering multinational clients
Quan • MBA – Emory University
Mr. Nguyen • Founder of Techburg – a technological company
Thai Ha • Bachelor of Science majoring in Electrical Engineering – Ecole Polytechnique,
France; PhD in University of Illinois Urbana-Champaign
Mr. Pham Anh • Manager of Banking Supervisory Division – National Financial Supervisory
Thai Commission
• BA in International Economics from Hanoi Foreign Trade University; MBA
specializing in investment management and corporate financial management from
The Ohio State University, Fisher College of Business.

4. Speaker’s Hubs
Hoang Minh Phai MSc | University of Minnesota, Computer Science
Ha Thu Phuong MS | Thunderbird School of Global Management, Global Management
Tran Sy Anh Tuan MSc| Rutgers University, Industrial Engineering
Pham Trung Kien PhD | Polytechnique Institute of New York University
Phung Trang MBA | University of California
Nhung
Tran Thuy Linh MBA | Northeastern University
Nguyen Khanh Linh MS | Brandeis University, International Economics and Finance
Bui Quanh Minh MBA | Harvard Business School

5. You Can Do It 2012
Result
Participant Analysis
Memorable Snapshot
Media
5

6. RESULT
Registration & Attendance
1200
1000
800
Registration
600 participants
Attended
400 Participants
200
0
Hanoi

7. Reasons for attending “You can do it 2012
By which of the following reasons are you attending
the conference? Most of the attendees has registered due
to their interest in the USA education with
the expectation to gain more
understanding, which will support their
1% decisions on school and course choices.
4% 5%
43% The participation of famous and well-
established schools and scholarship
programs also plays a very important role
48%
in increasing the attractiveness of the
conference.
In other part of the survey, the attendees
By contents and the attendance of famous schools
also express their expectation of having
By my own interest in USA education
more diversity in schools and courses,
especially those who wish to apply for
By the marketing campaign of the conference
science or non-MBA courses.
By the conference's content of previous year
Others
7

8. Self-confidence to apply/plan to apply for USA post-graduate education
94.56% of survey responders has agreed
Are you more confident in applying or making that they are more confident after
plans to study post-graduate courses in USA? attending the conference, and that
applying for USA post-graduate education
2.72% is no longer impossible
2.72%
The remaining of responders gave the
following reasons(*)
• There was a lack of schools on science,
94.56% most of the schools and courses are MBA
and business related
• There should be more sessions in which
application experiences are shared after
the event so that understanding of
Yes application process is improved
No • There should be more
No comment information/advice on scholarships,
financial support and how to apply for
those funds
(*) Feedbacks were collected both in survey form and in quick
8
interviews on event days

9. Understanding of U.S. post-graduate system
Do you understand more of U.S.A post-graduate
system and application process after attending YCDI The conference has increased awareness
2012?
of the audience, according to the
0.68% feedbacks of 60% of the survey responses
7.48%
The remaining responders would like to
have more information regarding:
• SOP and LOR of applications to US
schools
• Choosing the right school
91.84% • Tips of applications
The Speaker’s Hubs have increased
significantly the awareness and the
Yes possibility of attending in US schools, even
No Top schools. Suggestions for follow-up
No comment sessions on SOP, LOR, mentoring, GMAT
courses are raised in the feedbacks as well
9

10. You Can Do It 2011
Result
Participant Analysis
Memorable Snapshot
Media
10

11. Participant break-down by study field- YCDI 2012
Participants breakdown by Study
field
MBA vs. Non-MBA*
13%
Others
51%
MBA
51%
49% Marketing 3%
14%
Finance
7%
Computer Science
MBA
Non-MBA 9%
Engineering
3%
Maths
*: Hanoi only 0% 10% 20% 30% 40% 50% 60%
11

12. Participant break-down - YCDI 2012
Participants breakdown Year to start US graduate
education
7.50%
21.80% 16.3% 34.0%
Fall 2013
78.20% 42.2%
Fall 2014
Fall 2015
Others
Students
Potential applicants for Fall 2013 and
Professionals
Fall 2014 account for 76.2% of
participants

13. You Can Do It 2011
Result
You Can Do It 2011 Result
Memorable Snapshot
Media
13

14. Memorable Snapshot (1)

15. Memorable Snapshot (2)

16. Memorable Snapshot (3)

17. You Can Do It 2011
Result
You Can Do It 2011 Result
Memorable snapshot
Media
17

18. Media
*Pre-event:
Online news:
No Channel Link
http://www.kienthucduhoc.com/du-hoc/xem/148/2453/41-hoi-thao-
1 Kiến thức du học you-can-do-it-2012-%E2%80%93-tuong-lai-thuoc-ve-ban
http://www.zing.vn/news/nhip-song-tre/hoi-thao-you-can-do-it-2012-
2 Zing! News da-tro-lai/a265302.html
http://duhoc.giaoduc.edu.vn/news/hoi-thao-trien-lam-762/du-hoc-sinh-
3 Giáo dục online to-chuc-hoi-thao-du-hoc-my-132222.aspx
http://hanoimoi.com.vn/newsdetail/Du-hoc/555257/you-can-do-it-
4 Hànộimới online 2012-%E2%80%93-cau-noi-cho-cac-du-hoc-sinh-bac-sau-dai-hoc.htm
http://tintuc.vnn.vn/vdco/xa_hoi/555313/hoi-thao-du-hoc-my-you-can-
5 MegaVnn do-it-sap-tro-lai.htm
http://www.tienphong.vn/giao-duc/du-hoc/587033/Du-hoc-sinh-to-
6 Tiền Phong Online chuc-hoi-thao-du-hoc-My-tpov.html
http://www.vietnamplus.vn/Home/Hoi-thao-You-Can-Do-It-ve-du-hoc-
7 VietnamPlus My-sap-tro-lai/20128/152515.vnplus
http://english.vov.vn/Home/Hanoi-HCM-City-host-workshops-on-US-
6 VOV news (ENG) education/20128/140668.vov
http://talkvietnam.com/2012/08/hanoi-hcm-city-host-workshops-on-us-
7 talkvietnam (ENG) education/

19. Supporting website
No Website LInk
http://www.baomoi.com/Hoi-thao-du-hoc-My-You-Can-Do-It-sap-
1 Báo mới tro-lai/107/9023309.epi
http://tintuyensinh2012.com/hoi-thao-you-2012-da-tro-lai-
2 Tin tuyển sinh 2012 31548.html
3 Nếu tôi biết http://neutoibiet.com/2012/08/03/you-can-do-it-2012-usguide/
4 Personal wordpress http://quynhnhuphan.wordpress.com/2012/08/04/1216/
http://sukienvietnam.com.vn/news/Hoi-thao-You-can-do-it-
5 sukienvietnam 2012/313.html

20. *Post-event:
Types Name Link
Online news http://www.vietnamplus.vn/Home/You-Can-Do-It-2012-Cau-
VietnamPlus noi-cho-cac-du-hoc-sinh/20128/152814.vnplus
Print Vietnam Businessman
Magazine
Television http://www.youtube.com/watch?v=X9jpLBQkwnA&feature=y
VTC 10 NetViet outu.be

21. Speeches
Speech Link
Speech of Mr. Tony Diep, http://www.youtube.com/watch?v=m8PoCNxzcKQ&list=UUfpKQa4p6liX61F
KjLKzi1Q&index=1&feature=plcp
http://www.youtube.com/watch?v=iVCFlZeqJDI&list=UUfpKQa4p6liX61FKjL
Kzi1Q&index=4&feature=plcp
http://www.youtube.com/watch?v=lFhXpJyowio&list=UUfpKQa4p6liX61FKjL
Kzi1Q&index=3&feature=plcp
http://www.youtube.com/watch?v=cTCAhAVG9Q0&list=UUfpKQa4p6liX61F
KjLKzi1Q&index=2&feature=plcp
http://www.youtube.com/watch?v=2_fBdizpkc4&list=UUfpKQa4p6liX61FKjL
Speech of MdNamara
Kzi1Q&index=5&feature=plcp