Interactive course syllabus for em820, Business Strategies using Social Media, Colorado Technical University

1. Business Strategies
for Social Media
EM820, Spring 2011
https://sites.google.com/site/emergingm
ediabusiness/

2. Contents
Course Description Policies
Goals Assignments
Web Tools, Sites Calendar
Text Books Videos

3. Goals
1. Investigate the field of web science and how it relates to
social psychology, web engineering, business and
management and collaborative tools and Web media
2. Explore the features, risks and benefits of social networks
and cyber media for use in business, education, research,
entertainment, and socialization
3. Identify and critically evaluate the strategy and tactics needed
to leverage social media in the enterpris
4. Apply a problem-based learning approach to exploring social
networks as viable business solutions
5. Research the relevant literature in the field and investigate
current best practices in social networks and Web media

4. Course Description
O Examines the intersection of people, business
processes, culture and Web 2.0 technology as
applied within social networks and Web media
O Uses interdisciplinary approach to integrate the
fields of Web science, social psychology, business
and management as well as collaborative online
software practices into business solutions
O Applies problem-based learning strategies to
explore the risks and benefits of social media for
business use

5. Click for Policies
Email
Synchronous Sessions
Academic Honesty
Accessibility
IRB Technology
Extra Credit
Moodle Postings

6. Text Books

7. O Videos O Handouts

8. Residency
Residency Minimum Requirements
Introduction, overview of course none
Group discussion, readings, videos for Active participation
Weeks 1 and 2
Find a tool, Teach a tool or video interview See assignment
of peer
Questions about assignments, papers none
Create survey (group), Survey peers 3-5 peers
Individual presentation See assignment
Brainstorming business uses for iPad none

9. Useful web tools, sites
Wordpress Etsy.com
NMC.org Ted.com
Vuvox Pixton.com
Second Life National Geographic
Flick’r Merlot, cfkeep
youtube Stanford’s Virtual Human Interaction Lab
MIT’s media lab Chart of the week
Educause Fast Company
Crowd sourcing Higher ed 2.0
Slideshare.net Publish Emagazine www.issuu.com
Google voice Survey Monkey
Google Earth, Google Images Voice Thread
Vimeo.com Innocentive.com
Wayne State U. Libraries digital collections, Manyeyes
Emerging Media Web Site: https://sites.google.com/site/emergingmediabusiness/

10. Business, Organization Types
Medical/health Law/Journalism Arts/Sports
Commerce/con Manufacturing Military
sumerism
Education/Mus Design Media,
eums entertainment
Psycho/socio Medical/Health Marketing
Public sector Communication Religion/Nonp
rofit

11. Email Policy
O Responses to emails will be timely (no later
than 48 hours) but there will not be any expectations of
immediacy, even if immediate responses do
occasionally happen
O Emails of high importance should be flagged
or noted in the memo line
O Text messaging to the instructor’s cell phone is
acceptable in emergencies or when no other
communication is available
Return to Policies

12. Synchronous Sessions
O Attendance will be taken and when
possible the session recorded and placed
online.
O Sessions will be scheduled at mutually
agreed upon times.
O It is understood that not everyone can be
present during all sessions or during the
full sessions.
O It is expected that all participants make
every effort to be present.
Return to Policies

13. Technology Requirements
O Participant phone numbers (work and home)
and emails should be made available to
instructor along with preferences.
O Internet connection is required.
O The participants’ computers and other
devices should have capabilities
commiserate with the course requirements
and course’s intended goals and objectives.
Return to Policies

14. Academic Honesty
O All Colorado Technical University students are expected to conform to the
accepted standards of academic honesty. Any clear violations of these
standards, such as cheating, violating copyright laws, or plagiarism are
handled promptly, firmly, privately, and fairly by the Professor. The Professor
will promptly notify the Director of Education / Department Manager of the
incident.
O
O First-time violations may result in an “F” being assigned for that
assignment in which the violation occurs and the placement of a letter in
the student’s file. Any subsequent violation, in that specific course or
any other course, results in an “F” for the course and the student will be
suspended or dismissed from the University.
O
O The student may appeal any decision, in writing, according to the process
found in the Student Handbook.
Return to Policies

15. Grading, Late Work, Incompletes
O Residency Sessions are evaluated based on participation and completion of
the activities. Here are the course activities and their point values. Detailed
rubrics for the remaining course activities will be distributed online and
discussed during class.
O Grades are based on the quality of work as shown by written tests, laboratory
work, papers, participation in class, and projects as indicated on the course
syllabus. Grades are intended to reflect achievement defined by a certain
level of competency. Credit is reported in quarter hours.
O Students enrolled in the CTU doctoral program are expected to maintain high
academic standards. More information on grading standards for the doctoral
program is available from the Chancellor of the Institute for Advanced Studies
(IAS) at the Colorado Springs campus.
O Should a student be unable to meet a deadline, it is expected the student will
make arrangements in advance with the instructor to turn work in late. A
penalty may or may not be assigned, at the discretion of the faculty member.
O Incompletes must be arranged in advance of the end of term and require that
a certain percentage of the assignments have been turned in.
Return to Policies

16. Accessibility
O `If you feel that you may need an
accommodation based on the impact of a
disability (physical, cognitive or
psychological), please feel free to contact
the instructor privately to discuss your
specific needs.
O Additionally, you must contact the Dean’s
office and discuss any needed
documentation.
Return to Policies

17. IRB
O If the projects require testing by human
subjects, an IRB proposal must be
submitted through the IAS channels. This
includes passing the CITI testing.
www.citiprogram.org
O Information can be found on Moodle.
Return to Policies

18. Extra Credit
O Extra Credit with approval of Instructor
O Produce a documentary about the topic that you chose
for your final paper.
O Profile a person, company that is using emerging
media to its advantage, explain, interview, offer
improvements
O Read an e-book and report on the experience
O Participate in a Service Project by volunteering with an
organization that uses emerging media and contribute
to that work through the provision of your talents.
O Watch video and summarize using metaphor, e.g.,
penmanship vs. composition. Describe a process you
can use to improve your media literacy and that of
someone you know – (one page using steps or flow
chart)
http://www.youtube.com/watch?v=pEHcGAsnBZE
Return to Policies

19. Moodle Postings
O Readings
O Assignments
O Forums
O Resources
O Dialogues
Return to Policies

20. Assignments*
O Weekly Forums 200 points
O Residency, Individual presentations from
Moggridge readings 50 points
O Short paper 150 points
O Annotated Bibliography 100 points
O Blog or wiki 150 points
O White paper 300 points
O Lessons learned 50 points
O Extra Credit (negotiated)
* Details in Moodle

21. Calendar
O https://sites.google.com/site/emergingmediabusin
ess/my-calendar
O Weekly forums –Beginning week 1, April 3-9
O Residency April 13-17, 2011
O Short paper due – Week 4
O Blog/wiki Weeks - 5,6 and 7
O Annotated Bibliography – Week 7
O White paper & lessons learned – Week 11, June
12-19
O Extra credit – Week 11, June 12-19