The document discusses 5 themes related to the smartphone industry: 1) Continued global growth of smartphones despite being over 6 years old. 2) Smartphones are predominantly manufactured in Asia. 3) While individual niche markets are small, they aggregate to a large global niche market. 4) Tablets are competing with PCs in the enterprise space. 5) Smartphones have become highly personal and intimate devices, with 70-80% of time spent on personal activities rather than social. The document encourages imagining new possibilities to disrupt the still growing mobile industry.