Yahoo! India sought services for a 3 month digital strategy campaign to promote their World Search Championship online quiz competition. The strategy included creating an online presence on platforms like Facebook, Twitter and Slideshare, spreading awareness of the competition on forums and groups, continuously engaging users by posting quiz questions, and conducting both online and offline quiz activities. The results were increased blog mentions and growth in followers across social media platforms.

1. Yahoo! India
 Services Offered:
Concept Building, Research &
Strategy, Information Architecture,
Graphic Design, Template Development,
Content Strategy (Social Media
Channels & Blog)
 Duration:
3 Months
@shackcompanis 1 |

2. About
Yahoo! India launched World
Search Championship, an online
game based search competition
where users had to answer 10
quiz questions in shortest
possible time.
To create buzz around the
same they wanted to leverage
social media by engaging with
quizzers across the country
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3. Objective
- Create awareness and excitement for Yahoo! World
Search Championship
- Build engagement for Yahoo with quizzing and
knowledge enthusiasts online
- Create association for Yahoo! with the quizzing junta of
the country
- Encourage greater participation in World Search
Championship
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4. Plan
- Create a Digital Strategy
- Identify and engage influencers
- Reach out to people through various platforms
- Create quality content
- Monitor and analyze the platforms
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5. Tasks
PRESENCE MANAGEMENT
- Created a Blog www.knowqout.com
- Facebook page http://www.facebook.com/knowqout
- Slideshare http://www.slideshare.net/knowqout
- Twitter http://twitter.com/#!/knowqout
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6. Presence
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7. Tasks
AWARENESS
- Spread awareness about WSC in general and quizzing in
particular
- Platforms used- Yahoo groups, Google groups, quizzing
blogs, communities and discussion forums
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8. Awareness
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9. Tasks
ENGAGEMENT
- Continuously engaged users by posting quiz questions
from various fields catering to the interest of all kind of
users.
- Participated in discussions and encouraged user
generated content
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10. Tasks: ENGAGEMENT
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11. Tasks
ACTIVITIES
- Conducted an offline sports quiz in Delhi ‘Quizinfo’
- Regular live quizzes on twitter
- Re-posting the quizzes on Slideshare for those not part
of the action
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12. Tasks: ACTIVITIES
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13. Results: Blog Mentions
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14. Results: Growth Chart
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15. Thank You:
info@shack.co.in
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