Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Social Leaderboard_Indian Luxury Car Brands_20 July 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Daniel Morland conducted research on potential ideas for a theoretical magazine. The document includes links to websites on graphical design, branding, and surveys. It also notes ideas like contacting companies for advertisements and using layout grids to align elements on pages. Morland documented notes on editing with the "rule of two" and experimenting with visual and audio techniques. The document explores initial research for starting a magazine.
Daniel Morland conducted research on potential ideas for a theoretical magazine. He explored various racing categories and publications like Autosport magazine. Morland analyzed Autosport's branding, including its distinctive logo using white text on a red background. He also examined Autosport's target demographics, such as its primarily male readership given racing's history of low female participation. Morland considered factors like a reader's age, gender, ethnicity, family size, and interest in racing that may influence their likelihood to read Autosport.
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
This annual report from Honda provides an overview of the company's operations and financial performance for the fiscal year ending March 31, 2009. It discusses Honda's four core business segments - motorcycle, automobile, power products, and financial services. The motorcycle business accounted for 14.1% of net sales, while the automobile business comprised the majority at 76.7%. The report also highlights new models like the Insight hybrid, FCX Clarity fuel cell vehicle, and CR-Z hybrid sports car. Financial data shows Honda's net sales were over 1.6 trillion yen with operating income of 160 billion yen.
The document discusses engaging with today's automotive consumers. It notes that while motor vehicle production is growing globally, consumer behavior is shifting with consumers becoming more critical and having higher expectations. It emphasizes that in order to succeed, automakers must engage consumers on an individual level and find new ways to understand shifting consumer behaviors and motivations in today's digital world. Consumer research methods also need to evolve from traditional survey-based approaches to more social, mobile, and interactive techniques that are engaging and provide insights in real-time.
Social Leaderboard_Indian Luxury Car Brands_20 July 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Daniel Morland conducted research on potential ideas for a theoretical magazine. The document includes links to websites on graphical design, branding, and surveys. It also notes ideas like contacting companies for advertisements and using layout grids to align elements on pages. Morland documented notes on editing with the "rule of two" and experimenting with visual and audio techniques. The document explores initial research for starting a magazine.
Daniel Morland conducted research on potential ideas for a theoretical magazine. He explored various racing categories and publications like Autosport magazine. Morland analyzed Autosport's branding, including its distinctive logo using white text on a red background. He also examined Autosport's target demographics, such as its primarily male readership given racing's history of low female participation. Morland considered factors like a reader's age, gender, ethnicity, family size, and interest in racing that may influence their likelihood to read Autosport.
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
This annual report from Honda provides an overview of the company's operations and financial performance for the fiscal year ending March 31, 2009. It discusses Honda's four core business segments - motorcycle, automobile, power products, and financial services. The motorcycle business accounted for 14.1% of net sales, while the automobile business comprised the majority at 76.7%. The report also highlights new models like the Insight hybrid, FCX Clarity fuel cell vehicle, and CR-Z hybrid sports car. Financial data shows Honda's net sales were over 1.6 trillion yen with operating income of 160 billion yen.
The document discusses engaging with today's automotive consumers. It notes that while motor vehicle production is growing globally, consumer behavior is shifting with consumers becoming more critical and having higher expectations. It emphasizes that in order to succeed, automakers must engage consumers on an individual level and find new ways to understand shifting consumer behaviors and motivations in today's digital world. Consumer research methods also need to evolve from traditional survey-based approaches to more social, mobile, and interactive techniques that are engaging and provide insights in real-time.
- Aston Martin reported losses in 2012 due to declining sales and rising expenses. Sales fell 9% to £460m while losses widened to £24.9m from £21m in 2011.
- A key challenge for Aston Martin is funding new vehicle programs to boost product momentum and sales. Short product cycles for models like the Virage contributed to the financial difficulties in 2011-2012.
- A new ownership structure and partnerships with Mercedes and new investors are intended to provide funding for investment in new models and technologies needed to better compete in the luxury car market.
Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning eat position, significant handling capabilities, on the other hand, luxury of comfort is sacrificed. However, in the current business situation, Ducati is facing a high competition from its rival bike manufacturers in heavy and cursing bike categories. Customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. “Exhibit 16” shows that customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Ducati is showing a steady growth and profits in its relevant market, but it is not enough to sustain in the industry for a longer period. Hence, the main issues are potential stagnant growth for the company. Should Ducati enter the cruiser market? Will entering the cruiser segment, and broadening Ducati's traditional niche, help them sustain the profitable growth of the organization?
General Motor Strategic Management AnalysisRashid Javed
Best report of Strategic Management . We apply these tools strategic formulation, implantation and evaluation on general motor very effectively. we hope u will got help from this report. .
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
The presentation describes the business model canvas of UBER as a part of the Entrepreneurship and Innovation Module wherein the Problems faced by UBER is mentioned along with the Recommendations which they can follow in order to improve the companies performance.
Land Rover was facing financial difficulties in the mid-1980s due to declining sales in third world markets and parts supply issues. Market research identified two types of potential customers for SUVs - young, affluent status seekers and more conservative buyers focused on functionality. To appeal to both groups, Land Rover introduced the new Discovery model.
General Motors In China-International Businessfaishal hossain
GM entered the Chinese market through a joint venture with SAIC to gain access to China's growing market and share risks and costs. Joint ventures allow companies to benefit from local partners' distribution networks and market knowledge while avoiding large capital investments. Though relationships must be carefully managed, GM and SAIC's joint venture has been successful due to good communication and shared goals. As China's market expands, GM is further investing in production and dealerships to position itself for continued growth, but increased competition is a potential risk.
Analyse Marketing Communicatie Plan BMW-i_final (15)Tim Hindriks
This document analyzes the Dutch electric vehicle (EV) market and potential target groups for BMW's new electric vehicle, the BMW i3. It provides an overview of the growing Dutch EV market and expected growth by 2020. It analyzes three potential customer groups - families, young professionals, and elderly people - and determines that the wealthy elderly are the best target group for the BMW i3 in the Dutch market. The elderly are more knowledgeable about sustainability, have a sustainable attitude, and buy the most new cars and segment B cars compared to the other groups.
This document discusses the concept of "shotgun marketing" as a unique marketing strategy for smaller companies to make an impact with limited budgets.
Shotgun marketing refers to casting a wide net to hit the target, similar to how a shotgun spreads pellets in a wide area. It involves targeting a specific geographic area or market segment with various low-cost marketing tactics. An example given is a new coffee shop distributing pamphlets to nearby homes to create local awareness.
While sometimes criticized as ineffective, the document argues shotgun marketing can work well for limited budgets by maximizing exposure and impact through diverse low-cost approaches that increase the "odds of hitting the target."
Localiza Rent a Car S.A. held a public meeting to discuss the company's performance in 2Q06 and outlook. Key points include:
1) The car rental market saw strong growth, with Localiza's car rental business volume increasing 43.3% and fleet rental increasing 33.7%.
2) Localiza achieved a 63.7% increase in car rental EBITDA and 44.5% increase in fleet rental EBITDA, excluding used cars.
3) The company is well positioned for future growth, with competitive advantages from scale, brand strength, and an integrated business platform. Localiza will focus on organic growth and consolidation opportunities to increase business volume.
Heroes on the Go is a business that rents GoPro cameras and provides an editing service to sports fans. They conducted a soft launch at Notre Dame football games last season. They proved the concept by making sales and partnering with Fighting Irish Digital Media to get game highlights footage to enhance their editing service. Their goal is to franchise the model to other universities to make Heroes on the Go a well-known brand for sports fans to capture and share their game experiences. They have an experienced founding team and plan to focus on developing university and sports franchise partnerships to provide fans a unique opportunity to record and share their experiences.
The marketing plan outlines the launch of Aston Martin's new DBX model in Canada. The DBX is aimed at high-powered professional women and will use various marketing strategies like sponsorships, PR, product placement and celebrity endorsements. It is a fully electric luxury vehicle with a capacity of 4 people. Aston Martin aims to achieve a 5% market share in Canada for this new segment. The marketing mix will include print, digital, and event marketing. Financial projections estimate increased sales as the DBX is the only luxury vehicle targeting professional women. Contingency plans include increased commissions for dealers and strategic positioning in male-focused media.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Roadshow Deutsche Bank 15ªConferêNcia Anual Citibank Latam(InglêS)Localiza
Localiza Rent a Car S.A. presented its 2006 results and growth opportunities. Some key highlights:
- Localiza has an integrated business platform with 145 agencies, 15,265 cars, and 1,688 employees, giving it superior performance.
- Growth opportunities include increasing market share in core businesses, expanding in Brazil and South America, and taking advantage of synergies across the platform.
- The company has competitive advantages like its large distribution network, yield management, lower cost of credit, and bargaining power from large fleet purchases.
- In 2006, revenues grew 29% to R$1.145 billion while EBITDA rose 13% to R$313 million, demonstrating strong financial
JP Morgan Deal Case Study 2012 - BMW and Harley DavidsonAnirban Ghosh
The document provides an overview and valuation of a potential acquisition of Harley-Davidson by BMW AG. It first profiles the motorcycle industry, BMW AG, and Harley-Davidson. It then discusses the rationale for the deal, including market expansion, addition of new product lines, and cost synergies. Key issues to consider for the acquisition are also outlined. The document values Harley-Davidson using three methodologies: discounted cash flow valuation, market multiples, and comparable transactions. It determines a valuation range for Harley-Davidson of $16-30 per share based on a weighting of the three methods. Finally, it assesses BMW AG's creditworthiness using the KMV model and determines BMW AG has
The document discusses current and future marketing strategies for BMW. It provides details on BMW's business segments, brands, model series, sales figures, target markets, competitors, and marketing mix. Regarding BMW's marketing mix, the document outlines BMW's product portfolio and life cycles, pricing strategy, distribution network, and promotional campaigns/slogans. It emphasizes BMW's focus on the driving experience, quality, and premium brand image in its marketing strategies.
Why Brand Communities is an answer to your Digital AnxietiesShack Co.
The document discusses how building an online brand community can help address brands' digital anxieties and better meet their goals of consumer loyalty, reach, visibility and business growth. It outlines typical scattered digital presences and recommends focusing instead on engaging users as a loyal community through consistent cross-platform interaction and insights. Case studies demonstrate how Shack helps clients develop community concepts across social media, mobile and different content formats to strengthen their online presence.
Social Leaderboard_Indian luxury car brands_14 September 2012 Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Social Leaderboard_Indian luxury car brands_31 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
A Steel major wanted to connect with the Youth to increase the brand awareness by engaging its targeted audience by using New Media.
Shack proposed a year long digital roadmap along with offline activities.
Build Your Community Professional ServicesShack Co.
This document introduces a tool called "BuildYourCommunity" that helps organize and analyze data from an online brand community across multiple platforms. It aims to address key problems in managing online communities like a lack of actionable insights and informed decision making. The tool standardizes data collection, provides metrics and dashboards to monitor progress, and helps connect relevant data points to identify strengths, weaknesses and opportunities. It is part of professional services offered by Shack to conduct brand community audits, create roadmaps, and deliver workshops and support over time to optimize campaigns and measure their impact on key metrics like audience, presence and engagement.
- Aston Martin reported losses in 2012 due to declining sales and rising expenses. Sales fell 9% to £460m while losses widened to £24.9m from £21m in 2011.
- A key challenge for Aston Martin is funding new vehicle programs to boost product momentum and sales. Short product cycles for models like the Virage contributed to the financial difficulties in 2011-2012.
- A new ownership structure and partnerships with Mercedes and new investors are intended to provide funding for investment in new models and technologies needed to better compete in the luxury car market.
Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning eat position, significant handling capabilities, on the other hand, luxury of comfort is sacrificed. However, in the current business situation, Ducati is facing a high competition from its rival bike manufacturers in heavy and cursing bike categories. Customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. “Exhibit 16” shows that customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Ducati is showing a steady growth and profits in its relevant market, but it is not enough to sustain in the industry for a longer period. Hence, the main issues are potential stagnant growth for the company. Should Ducati enter the cruiser market? Will entering the cruiser segment, and broadening Ducati's traditional niche, help them sustain the profitable growth of the organization?
General Motor Strategic Management AnalysisRashid Javed
Best report of Strategic Management . We apply these tools strategic formulation, implantation and evaluation on general motor very effectively. we hope u will got help from this report. .
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
The presentation describes the business model canvas of UBER as a part of the Entrepreneurship and Innovation Module wherein the Problems faced by UBER is mentioned along with the Recommendations which they can follow in order to improve the companies performance.
Land Rover was facing financial difficulties in the mid-1980s due to declining sales in third world markets and parts supply issues. Market research identified two types of potential customers for SUVs - young, affluent status seekers and more conservative buyers focused on functionality. To appeal to both groups, Land Rover introduced the new Discovery model.
General Motors In China-International Businessfaishal hossain
GM entered the Chinese market through a joint venture with SAIC to gain access to China's growing market and share risks and costs. Joint ventures allow companies to benefit from local partners' distribution networks and market knowledge while avoiding large capital investments. Though relationships must be carefully managed, GM and SAIC's joint venture has been successful due to good communication and shared goals. As China's market expands, GM is further investing in production and dealerships to position itself for continued growth, but increased competition is a potential risk.
Analyse Marketing Communicatie Plan BMW-i_final (15)Tim Hindriks
This document analyzes the Dutch electric vehicle (EV) market and potential target groups for BMW's new electric vehicle, the BMW i3. It provides an overview of the growing Dutch EV market and expected growth by 2020. It analyzes three potential customer groups - families, young professionals, and elderly people - and determines that the wealthy elderly are the best target group for the BMW i3 in the Dutch market. The elderly are more knowledgeable about sustainability, have a sustainable attitude, and buy the most new cars and segment B cars compared to the other groups.
This document discusses the concept of "shotgun marketing" as a unique marketing strategy for smaller companies to make an impact with limited budgets.
Shotgun marketing refers to casting a wide net to hit the target, similar to how a shotgun spreads pellets in a wide area. It involves targeting a specific geographic area or market segment with various low-cost marketing tactics. An example given is a new coffee shop distributing pamphlets to nearby homes to create local awareness.
While sometimes criticized as ineffective, the document argues shotgun marketing can work well for limited budgets by maximizing exposure and impact through diverse low-cost approaches that increase the "odds of hitting the target."
Localiza Rent a Car S.A. held a public meeting to discuss the company's performance in 2Q06 and outlook. Key points include:
1) The car rental market saw strong growth, with Localiza's car rental business volume increasing 43.3% and fleet rental increasing 33.7%.
2) Localiza achieved a 63.7% increase in car rental EBITDA and 44.5% increase in fleet rental EBITDA, excluding used cars.
3) The company is well positioned for future growth, with competitive advantages from scale, brand strength, and an integrated business platform. Localiza will focus on organic growth and consolidation opportunities to increase business volume.
Heroes on the Go is a business that rents GoPro cameras and provides an editing service to sports fans. They conducted a soft launch at Notre Dame football games last season. They proved the concept by making sales and partnering with Fighting Irish Digital Media to get game highlights footage to enhance their editing service. Their goal is to franchise the model to other universities to make Heroes on the Go a well-known brand for sports fans to capture and share their game experiences. They have an experienced founding team and plan to focus on developing university and sports franchise partnerships to provide fans a unique opportunity to record and share their experiences.
The marketing plan outlines the launch of Aston Martin's new DBX model in Canada. The DBX is aimed at high-powered professional women and will use various marketing strategies like sponsorships, PR, product placement and celebrity endorsements. It is a fully electric luxury vehicle with a capacity of 4 people. Aston Martin aims to achieve a 5% market share in Canada for this new segment. The marketing mix will include print, digital, and event marketing. Financial projections estimate increased sales as the DBX is the only luxury vehicle targeting professional women. Contingency plans include increased commissions for dealers and strategic positioning in male-focused media.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Roadshow Deutsche Bank 15ªConferêNcia Anual Citibank Latam(InglêS)Localiza
Localiza Rent a Car S.A. presented its 2006 results and growth opportunities. Some key highlights:
- Localiza has an integrated business platform with 145 agencies, 15,265 cars, and 1,688 employees, giving it superior performance.
- Growth opportunities include increasing market share in core businesses, expanding in Brazil and South America, and taking advantage of synergies across the platform.
- The company has competitive advantages like its large distribution network, yield management, lower cost of credit, and bargaining power from large fleet purchases.
- In 2006, revenues grew 29% to R$1.145 billion while EBITDA rose 13% to R$313 million, demonstrating strong financial
JP Morgan Deal Case Study 2012 - BMW and Harley DavidsonAnirban Ghosh
The document provides an overview and valuation of a potential acquisition of Harley-Davidson by BMW AG. It first profiles the motorcycle industry, BMW AG, and Harley-Davidson. It then discusses the rationale for the deal, including market expansion, addition of new product lines, and cost synergies. Key issues to consider for the acquisition are also outlined. The document values Harley-Davidson using three methodologies: discounted cash flow valuation, market multiples, and comparable transactions. It determines a valuation range for Harley-Davidson of $16-30 per share based on a weighting of the three methods. Finally, it assesses BMW AG's creditworthiness using the KMV model and determines BMW AG has
The document discusses current and future marketing strategies for BMW. It provides details on BMW's business segments, brands, model series, sales figures, target markets, competitors, and marketing mix. Regarding BMW's marketing mix, the document outlines BMW's product portfolio and life cycles, pricing strategy, distribution network, and promotional campaigns/slogans. It emphasizes BMW's focus on the driving experience, quality, and premium brand image in its marketing strategies.
Why Brand Communities is an answer to your Digital AnxietiesShack Co.
The document discusses how building an online brand community can help address brands' digital anxieties and better meet their goals of consumer loyalty, reach, visibility and business growth. It outlines typical scattered digital presences and recommends focusing instead on engaging users as a loyal community through consistent cross-platform interaction and insights. Case studies demonstrate how Shack helps clients develop community concepts across social media, mobile and different content formats to strengthen their online presence.
Social Leaderboard_Indian luxury car brands_14 September 2012 Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
Social Leaderboard_Indian luxury car brands_31 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
A Steel major wanted to connect with the Youth to increase the brand awareness by engaging its targeted audience by using New Media.
Shack proposed a year long digital roadmap along with offline activities.
Build Your Community Professional ServicesShack Co.
This document introduces a tool called "BuildYourCommunity" that helps organize and analyze data from an online brand community across multiple platforms. It aims to address key problems in managing online communities like a lack of actionable insights and informed decision making. The tool standardizes data collection, provides metrics and dashboards to monitor progress, and helps connect relevant data points to identify strengths, weaknesses and opportunities. It is part of professional services offered by Shack to conduct brand community audits, create roadmaps, and deliver workshops and support over time to optimize campaigns and measure their impact on key metrics like audience, presence and engagement.
An energy drink major decides to launch a drink in the market . It decided to connect with its Target Group by using New Media platforms such as Microsite, Social Networking Sites, Blog and Niche Offline Activities along with branded applications.
Shack presented the digital strategy to the same.
Future of Digital Marketing: Brand Communities (Webinar)Shack Co.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Chevrolet is launching its electric vehicle, the Volt, in the Saudi Arabian market. The goal is to sell 7,000 units in the first 12 months. Chevrolet will leverage the Volt's differentiating features like its lithium-ion battery and low fuel consumption. Saudi Arabia has a large auto market and is receptive to new technologies. Chevrolet is a well-known brand there, though Japanese brands currently outsell it. The marketing strategy will introduce the Volt, promote its environmental friendliness, and use promotions to encourage trials and purchases over four phases: internal launch, theme launch, tactical promotions, and sustaining interest.
The document discusses current and future marketing strategies for BMW. It provides details on BMW's business segments, brands, model series, sales figures, target markets, competitors, and marketing mix. Regarding BMW's marketing mix, it outlines the company's product portfolio and life cycles, competitive pricing strategies, global dealer network, and advertising campaigns focusing on slogans like "The Ultimate Driving Machine". It analyzes BMW's segmentation, targeting, positioning, and brand recognition as key to its marketing success.
This document analyzes BMW's e-marketing strategies. BMW invests heavily in its website, applications, and social media presence to conduct integrated online and offline marketing campaigns. Key aspects of BMW's online marketing include search engine optimization, online advertisements, an online magazine, and social media like Facebook and YouTube. Case studies show campaigns in Brisbane and Latin America increased sales and engagement. Past campaigns like "Story of Joy" and "BMW Films" were highly successful at increasing brand awareness, sales, and collecting customer data through an integrated online and offline approach. Overall, BMW's strategic use of e-marketing has helped it identify, acquire, satisfy and retain customers globally.
BMW Group is a German automaker known for luxury vehicles. It has a global production network of 31 manufacturing facilities across 14 countries. BMW pursues strategic partnerships, including joint ventures in China and the US, to access new markets and suppliers. It has a large supplier network to support global production. The document provides an overview of BMW's history, brands, value chain, production sites, partnerships, and financial information.
This is pitch deck by Click and particularly intended for pitching Ferrari. In this deck, you will read information about Ferrari performance in China, which automotive brand that currently is the market leader, market potential and opportunities.
AUDI vs BMW in Russian Social Media: 360 SMI Automotive Case StudyMax Zhumenko
- Audi generates more total buzz than BMW in Russian social media, but BMW's buzz is more diversified across topics and channels.
- Audi performs well in terms of design/innovations and price/promotions but needs to improve perceptions around quality/technology, service/dealers, and negative models like the A8.
- BMW outperforms Audi on technical quality discussions and has more positive buzz on forums and videos.
Case Study: General Motors Drives Innovation With APIs to Perfect the Connect...CA Technologies
General Motors uses APIs to create a connected car ecosystem. APIs allow partners to develop apps that integrate with GM vehicles. GM provides APIs for infotainment systems, consumer engagement platforms, telematics systems, and B2B interfaces. This allows GM to offer new vehicle features, engage customers daily, and interface directly with vehicles. APIs are a key part of GM's strategy to leverage connectivity and earn customer loyalty.
Mercedes benz and its competitors in india analysis 2014Aditya Machado
- The luxury car segment in India is growing at over 15% annually, driven by rapid economic growth that has created a new wealthy class demanding luxury goods.
- While luxury cars still make up a small portion (3%) of total car sales in India, cities like Delhi and Mumbai account for around half of luxury car sales.
- German luxury automakers Mercedes-Benz, Audi, and BMW are the main competitors in this growing market. They are using aggressive marketing strategies like exclusive test drive events, social media campaigns, and celebrity endorsements to target younger Indian consumers and gain market share.
- The document is BMW Group's investor presentation from September 2009. It provides key financial figures for H1 2009, outlines the impact of the economic downturn, and summarizes BMW's strategy and targets.
- In H1 2009, BMW Group's revenues decreased 12.1% and profit before tax turned to a loss of €47 million compared to a profit of €1,243 million in H1 2008.
- BMW is focused on cost reduction, including reducing material costs by over €4 billion by 2012. It also aims to improve profitability and meet its 2012 targets despite uncertain market conditions.
- BMW's strategy includes focusing on premium brands and growth markets, launching new models, and improving profitability
This document brings together a set
of latest data points and publicly
available information relevant for
Automotive Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
Audi wanted to generate interest in their new A3 Sportback model leading up to its launch using the Brussels motor show. They created an interactive digital test drive experience to profile prospective customers and gauge interest. Over 100,000 people visited the site, with 10,000 configuring their ideal car and providing qualified leads. Audi then used the insight gathered to target specific customers with personalized messaging highlighting features they valued most, maintaining engagement until the car was available to purchase. The program succeeded in acquiring over 10,000 qualified leads and strong consideration metrics due to the real-time data and personalized approach.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
Interview with Michael Heimrath, BMW Research and TechnologyMaria Willamowius
Prior to the Autonomous Driving 2014 – The Future of ADAS, we.CONECT spoke with Michael Heimrath, Manager Projects Connected Drive at BMW Research and Technology.
The BMW 5 Series is a mid-size luxury sedan that strives to balance performance, comfort, and practicality. It provides a well-rounded driving experience regardless of the powertrain selected. The interior space has grown slightly in recent models while improving ergonomics. However, some find the standard upholstery materials lacking given the starting price of over $45k. While providing practical transport, enthusiasts enjoy the 5 Series handling abilities, though practicality is limited by its basic sedan shape. It remains a good option for those seeking an even-handed approach to driving enjoyment and daily practicality.
This document provides an overview and analysis of Bajaj Auto Limited (BAL), an Indian motorcycle, scooter, and auto rickshaw manufacturer. It discusses BAL's mission, vision, competitive environment using Porter's Five Forces model, and competitive position through a SWOT analysis. It also analyzes BAL's financial performance, competitors like Hero MotoCorp and Honda Motorcycle and Scooters India using an EFE matrix. Key competitors in the highly competitive two-wheeler industry are discussed.
Running head AN UNDERSTANDING OF THE TARGET MARKETS .docxSUBHI7
Running head: AN UNDERSTANDING OF THE TARGET MARKETS 1
AN UNDERSTANDING OF THE TARGET MARKETS 2
BMW
Introduction
As the BMW Group (n.d.) highlighted, the origin of BMW trickles back Karl Rapp and Gustav Otto. In the year 1916, there was the merging of Flugmaschinenfabrik Gustav Otto Company to Bayerische Flugzeug-Werke (BFW) at government behest. Relatively, in the year 1917, the Rapp Motorenwerke had evolved to Bayerische Motoren Werke (BMW) GmbH before becoming an AG; Public Limited Company in the year 1918 (BMW Group, n.d.).
The Product Life Cycle
The Living Media (2017) highlighted that this cycle has four stages.
The Introduction Stage
The source observed that this is the most expensive stage of a company that seeks to introduce a new product and BMW is no exception. Before starting off this stage, it is worth determining the needs of the consumers to come up with a product that satisfies such desires. The Automotive Intelligence (2007) notified that in the efforts to ensure that there are no mistakes made in the introduction stage, BMW had even set a location; Engineering Centre (FIZ) in Munich which serves as a location for all people brought together for the purpose of developing a product, suppliers included. It is a requirement to determine the characteristics of the target market.
Demographic characteristics
Abougomahh (2005) stated that the demographic characteristics are the reflection of the elements such as the size of the population as well as its features. These characteristics of the population may stand for the age, marital status and the education of the particular target market (Abougomahh 2005). In manufacturing a vehicle, BMW must take cognizance of these aspects concerning the market they target. Nica (2013) informed that the BMW's i8 targeted the consumers who were mostly men and of the age of 35 years old. On the other hand, if targeting families, there would be a replication of the same in the design of a vehicle.
Psychographic Segmentation
Lamb, Hair, ad McDaniel, (2009) opined that these characteristics stand for the aspects touching on the personalities, motives and even the lifestyles of the consumers. It is worth highlighting that when it comes to BMW, there is the reflection of the same with regards to the designs of their products. Getting back to the BMW's i8 the same vehicle targets the individuals who are tech-savvy; not only like to enjoy the experience of driving but also express caution concerning the responsible driving (Nica, 2013).
The analysis of the psychographic and the demographic aspects help in the better understanding of the consumer needs and the replication of the same in the modeled designs of vehicles.
The Growth Stage
In this stage, one thing that stands out is that there is the aspect of the growth in the sales and the same on profits. The Living Better Media (2017) highlighted that the ...
Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
Similar to Social Leaderboard_Indian luxury car brands_17 August 2012 (20)
Build Your Community Subscription ServicesShack Co.
For Startups, Online Community Managers, Digital Teams and Brands. Organise and Grow your Online Brand Community.
Break down Analytics, Assess and Take Informed Decisions.
The new 3-series F30 was launched this year by BMW in the Indian market. The following concept outlines what we would have done for the launch of this iconic vehicle.
Social Leaderboard_Indian luxury car brands_14 September 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
We develop brand platforms along three dimensions: unique presence, user connect, and better recall. We help brands establish, enhance, and evaluate their online presence. Some of our clients include Goodyear, Yahoo!, Quaker, and Madhya Pradesh Tourism. For Goodyear, we established the Joy of Journey platform. For Yahoo!, we enhanced their World Search Championship. For Quaker and MP Tourism, we enhanced their existing platforms. We offer services like strategy, platform design/development, content strategy, and analytics. Our approach is to translate brand marketing offline to integrated digital campaigns, help brands build engaged communities, and provide consumer behavior insights from data.
Yahoo! India: Digital Marketing Case StudyShack Co.
Yahoo! India sought services for a 3 month digital strategy campaign to promote their World Search Championship online quiz competition. The strategy included creating an online presence on platforms like Facebook, Twitter and Slideshare, spreading awareness of the competition on forums and groups, continuously engaging users by posting quiz questions, and conducting both online and offline quiz activities. The results were increased blog mentions and growth in followers across social media platforms.
The document outlines Goodyear's "Joy of Journey" campaign, which aims to create an online platform focused on travel stories. It discusses conducting market research and segmenting target users, then developing a strategy, content, and website to engage users and spread brand awareness. The proposed approach includes informing users, facilitating journeys, and building an online community of travelers through storytelling and user-generated content.
The whole gamut of Indian brand facebook pages out there which use ads to ‘buy’ their fans and artificially bloat up the community, do it through media companies who, more often than not, do not have an aorta of knowledge about user behaviour. Lets solve this riddle that is Facebook ads
This document summarizes a social media campaign conducted by Philips India over 4 months. The campaign aimed to promote two initiatives, Style Sutra and a Face-Off challenge, through content sharing, community management and reporting. Engagement increased during contests, with the number of fans growing 24% over 3 months. Users preferred interactive posts and responded best to activities and contests.
The document summarizes a 14-month social media campaign for Madhya Pradesh Tourism. It outlines the target demographics as travel enthusiasts aged 13-24, evenly spread across India. It details the content strategy, community management strategy, and deliverables which included creating video, images, and engaging users in discussions to raise awareness of tourist hotspots in Madhya Pradesh and encourage visits to the state. Quantitative insights showed over 1.7 million post views and positive growth in fans and views over the campaign period.
Lay's India used social media to build their brand community and engage consumers. Their 2011 campaign on Facebook, YouTube, and other platforms for Lay's Flavor World Cup contest had the objectives of reaching consumers, building brand affinity, and promoting participation. The plan involved maintaining a presence, sharing information and engaging consumers on these platforms. Key deliverables and insights included high community interactions from creative posts, activities, and cricket content, as well as opportunities to improve engagement through integrated content like videos.
A Beauty major already present in the market decided to revamp its digital presence.
Shack presented the Digital Strategy to connect and engage with their Targeted Audience after doing an ethnographic analysis of the same.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!