1) The document discusses Yahoo's behavioral targeting capabilities for advertising in the UK. It provides examples of interest categories like mortgages, autos, and beauty products that advertisers can target.
2) Yahoo's behavioral targeting works by analyzing users' behaviors like searches, page views, and ad clicks across Yahoo's network to identify patterns and build models of users' interests.
3) The document presents case studies showing click-through rate lifts from campaigns in the UK that targeted interest categories like bank accounts, cars, and beauty products.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Search Engine Marketing and The Internet for Distributiontutubitika
Search engine marketing (SEM) involves promoting websites through paid advertising to increase visibility in search engine results pages. SEM incorporates search engine optimization techniques like adjusting website content to achieve higher organic search rankings. In 2012, North American advertisers spent $19.51 billion on SEM, with Google AdWords, Bing Ads, and Baidu being the largest vendors. SEM grew faster than traditional advertising in the 2000s. The document then discusses the history of search engines and paid inclusion, compares SEM and SEO, discusses ethical issues around SEM, and explains how the internet can be used for distribution.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
1. The document discusses social, mobile, and local marketing. It provides information on popular social media platforms like Facebook, Twitter, and Pinterest including their founding dates, founders, user numbers, and revenue.
2. It then discusses basic features of these social media and some of their common marketing tools. Mobile marketing is growing rapidly and most users spend their time on mobile using apps rather than browsers.
3. The document outlines steps to start a mobile or location-based marketing campaign including developing mobile-optimized websites, apps, and ads as well as measuring campaign results. Location-based marketing targets users based on location to provide local services and information.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
This document provides an instructor's manual for a chapter on e-commerce marketing and advertising concepts. It outlines the key teaching objectives which are to identify the key features of online consumer behavior, describe digital marketing strategies and tools, and explain the costs and benefits of online marketing. It also defines important terms, provides an overview of chapter content including consumer behavior models and online advertising types. It concludes with teaching suggestions, key points to emphasize, and discussion questions for cases studies.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
I wrote this article for Banker Middle East magazine's June issue.
It highlights the need and benefits of digital marketing for banks sighting a few case studies, references and ideas.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Search Engine Marketing and The Internet for Distributiontutubitika
Search engine marketing (SEM) involves promoting websites through paid advertising to increase visibility in search engine results pages. SEM incorporates search engine optimization techniques like adjusting website content to achieve higher organic search rankings. In 2012, North American advertisers spent $19.51 billion on SEM, with Google AdWords, Bing Ads, and Baidu being the largest vendors. SEM grew faster than traditional advertising in the 2000s. The document then discusses the history of search engines and paid inclusion, compares SEM and SEO, discusses ethical issues around SEM, and explains how the internet can be used for distribution.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
1. The document discusses social, mobile, and local marketing. It provides information on popular social media platforms like Facebook, Twitter, and Pinterest including their founding dates, founders, user numbers, and revenue.
2. It then discusses basic features of these social media and some of their common marketing tools. Mobile marketing is growing rapidly and most users spend their time on mobile using apps rather than browsers.
3. The document outlines steps to start a mobile or location-based marketing campaign including developing mobile-optimized websites, apps, and ads as well as measuring campaign results. Location-based marketing targets users based on location to provide local services and information.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
This document provides an instructor's manual for a chapter on e-commerce marketing and advertising concepts. It outlines the key teaching objectives which are to identify the key features of online consumer behavior, describe digital marketing strategies and tools, and explain the costs and benefits of online marketing. It also defines important terms, provides an overview of chapter content including consumer behavior models and online advertising types. It concludes with teaching suggestions, key points to emphasize, and discussion questions for cases studies.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
I wrote this article for Banker Middle East magazine's June issue.
It highlights the need and benefits of digital marketing for banks sighting a few case studies, references and ideas.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document discusses global e-marketing strategies. It begins by explaining how consumers have become dependent on technology globally and research online before offline purchases. It then outlines various e-marketing strategies used globally such as search engine marketing, social media marketing, mobile marketing, online PR, partnerships, and interactive advertising. It also discusses analyzing country markets, how culture impacts e-marketing approaches, and the balance between standardization and adaptation. Key issues for global e-marketing are also reviewed such as language barriers, the digital divide, and building inclusive e-markets.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Netflix began as a DVD rental business but transitioned to a streaming video model as that technology advanced. It uses data mining of customers' viewing habits to make personalized recommendations about new content customers might enjoy. Various consumer behavior models attempt to explain purchasing decisions based on demographic and psychological factors. Online purchasing follows a similar decision process to offline purchasing in terms of need recognition, information search, evaluation of options, and post-purchase evaluation. E-commerce companies track online behaviors like browsing history through cookies and other files in order to better target marketing communications.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
E commerce Marketing and Advertising conceptstintingregorio
This document discusses various marketing and advertising concepts for ecommerce, including:
1. The rise of multi-screen video advertising to reach fragmented online audiences.
2. Who shops online - worldwide 2.56 billion people are online, with differences in access along income, education, age, and ethnicity dimensions but a lessening "digital divide".
3. Why some people don't buy online due to trust issues, hassles like shipping costs, and inability to physically examine products.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
- The document outlines an instructor's manual for a chapter on e-commerce marketing and advertising concepts.
- It identifies key teaching objectives such as explaining online consumer behavior and describing digital marketing strategies and tools.
- The chapter will cover topics like online consumer profiles, digital marketing approaches, internet technologies that support marketing, and the costs and benefits of online advertising.
- Key terms are defined and teaching suggestions are provided to help instructors effectively teach the concepts in the chapter.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
Rocket Internet is a large venture capital firm and startup incubator that identifies successful internet businesses and replicates them in emerging markets. In Pakistan, Rocket Internet operates Daraz.pk, an online retailer that sells over 9,500 products from more than 300 brands. Daraz focuses on fashion items like clothing, footwear, and accessories. It has grown rapidly since its founding in 2012 and now employs 51-200 people.
The document discusses key concepts relating to electronic commerce including defining electronic commerce and electronic business. It categorizes different types of e-commerce transactions and organizations. The dominant business models that emerged are described as well as common revenue models. Emerging trends in technology such as web 2.0 and social media are also summarized.
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
Este documento presenta a una candidata para un puesto que prefiere permanecer en casa en lugar de viajar o socializar. La candidata dice que no habrá problemas con la comida o bebida porque siempre se queda en casa, y aunque entiende muchos idiomas y culturas, prefiere no salir ni asistir a fiestas.
Kuzco has 1 way to get from his palace to Malina's house with exactly one stop over. This is determined by constructing a diagram showing the bus routes between locations and a corresponding matrix. The matrix entry from Kuzco's palace to Malina's house with one stopover is 1, indicating there is 1 way for this route.
La Agencia de Innovación y Desarrollo de Andalucía (IDEA) tiene como objetivo hacer de Andalucía una región líder en innovación y economía avanzada. IDEA ofrece incentivos, infraestructura, servicios y apoyo a sectores estratégicos y aglomeraciones de empresas para impulsar la innovación empresarial en la región. Los incentivos se han simplificado en una sola orden que gestiona IDEA para apoyar proyectos de creación, modernización, I+D+i e innovación empresarial.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document discusses global e-marketing strategies. It begins by explaining how consumers have become dependent on technology globally and research online before offline purchases. It then outlines various e-marketing strategies used globally such as search engine marketing, social media marketing, mobile marketing, online PR, partnerships, and interactive advertising. It also discusses analyzing country markets, how culture impacts e-marketing approaches, and the balance between standardization and adaptation. Key issues for global e-marketing are also reviewed such as language barriers, the digital divide, and building inclusive e-markets.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Netflix began as a DVD rental business but transitioned to a streaming video model as that technology advanced. It uses data mining of customers' viewing habits to make personalized recommendations about new content customers might enjoy. Various consumer behavior models attempt to explain purchasing decisions based on demographic and psychological factors. Online purchasing follows a similar decision process to offline purchasing in terms of need recognition, information search, evaluation of options, and post-purchase evaluation. E-commerce companies track online behaviors like browsing history through cookies and other files in order to better target marketing communications.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
E commerce Marketing and Advertising conceptstintingregorio
This document discusses various marketing and advertising concepts for ecommerce, including:
1. The rise of multi-screen video advertising to reach fragmented online audiences.
2. Who shops online - worldwide 2.56 billion people are online, with differences in access along income, education, age, and ethnicity dimensions but a lessening "digital divide".
3. Why some people don't buy online due to trust issues, hassles like shipping costs, and inability to physically examine products.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
- The document outlines an instructor's manual for a chapter on e-commerce marketing and advertising concepts.
- It identifies key teaching objectives such as explaining online consumer behavior and describing digital marketing strategies and tools.
- The chapter will cover topics like online consumer profiles, digital marketing approaches, internet technologies that support marketing, and the costs and benefits of online advertising.
- Key terms are defined and teaching suggestions are provided to help instructors effectively teach the concepts in the chapter.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
Rocket Internet is a large venture capital firm and startup incubator that identifies successful internet businesses and replicates them in emerging markets. In Pakistan, Rocket Internet operates Daraz.pk, an online retailer that sells over 9,500 products from more than 300 brands. Daraz focuses on fashion items like clothing, footwear, and accessories. It has grown rapidly since its founding in 2012 and now employs 51-200 people.
The document discusses key concepts relating to electronic commerce including defining electronic commerce and electronic business. It categorizes different types of e-commerce transactions and organizations. The dominant business models that emerged are described as well as common revenue models. Emerging trends in technology such as web 2.0 and social media are also summarized.
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
Este documento presenta a una candidata para un puesto que prefiere permanecer en casa en lugar de viajar o socializar. La candidata dice que no habrá problemas con la comida o bebida porque siempre se queda en casa, y aunque entiende muchos idiomas y culturas, prefiere no salir ni asistir a fiestas.
Kuzco has 1 way to get from his palace to Malina's house with exactly one stop over. This is determined by constructing a diagram showing the bus routes between locations and a corresponding matrix. The matrix entry from Kuzco's palace to Malina's house with one stopover is 1, indicating there is 1 way for this route.
La Agencia de Innovación y Desarrollo de Andalucía (IDEA) tiene como objetivo hacer de Andalucía una región líder en innovación y economía avanzada. IDEA ofrece incentivos, infraestructura, servicios y apoyo a sectores estratégicos y aglomeraciones de empresas para impulsar la innovación empresarial en la región. Los incentivos se han simplificado en una sola orden que gestiona IDEA para apoyar proyectos de creación, modernización, I+D+i e innovación empresarial.
Students starting university often rely too heavily on familiar sources like Google for research and lack skills in finding scholarly sources from libraries and databases. Without proper guidance, students may complete their studies still overly dependent on basic search tools and unable to evaluate information sources critically. Libraries and librarians can help students go beyond simple searches by teaching them to use discovery tools and subject-specific databases, as well as providing research consultations and tutorials, to develop vital lifelong skills in finding and assessing information from multiple sources.
The document outlines Greece's Broadband Action Plan to 2008. It aimed to increase broadband penetration from 0.1-0.2% in 2004 to convergence with the EU average by 2009. Key steps included leveraging competition to lower prices 80% by 2007, and a €450M plan to develop infrastructure in underserved areas, increase coverage to 90% by 2008, and stimulate demand. The plan divided Greece into 7 regions for competitive bidding to ensure coverage by at least 3 providers per region.
ONO es una compañía líder en España que ofrece servicios integrados de telefonía, televisión e internet. La innovación en ONO se centra en mejorar la experiencia del cliente a través de la innovación en la red, procesos y productos. ONO lidera en innovaciones como la tarifa plana de telefonía e internet y el "triple play". En el futuro, la convergencia entre los servicios fijos y móviles será clave, y las redes de fibra óptica como la de ONO permitirán mayores velocidades de banda ancha.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
This document summarizes John Granatino's presentation about Belo Interactive's efforts to develop financially sustainable business models for online news. It discusses Belo's goals of identifying valuable customer segments, increasing audience loyalty and value, migrating print audiences online, and increasing advertising impact through targeted ads. It provides examples of how Belo used registration and analytics to target ads to specific interest groups, such as serving auto ads only to recent visitors of the automotive section. The results section finds that targeted ads generated dramatically better response rates and search behavior for clients compared to untargeted ads, allowing Belo to earn more revenue and spend more on journalism.
Revenue Science uses consumer behavior data to create targeted advertising. It has evolved from an analytics company to one that offers a technology platform and marketplace connecting advertisers to audiences. Revenue Science tracks behaviors of over 100 million consumers monthly across 3000+ sites. Behavioral targeting is more effective than contextual ads and seen as the new standard, with advertisers expected to spend $3.8 billion by 2011 on this approach. Revenue Science identifies high-intent consumers based on multiple related behaviors and targets them across networks for advertisers.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
Using AdWords as a research tool through analyzing the potential keywords your customers are searching for. There is also a discussion of how to understand your website from an action/task perspective, and targeting strategies for your audience.
Colombia Traffic Network - Times of India GroupZaev Dutt
- Colombia Traffic Network is a native advertising platform established in 1999 as India's first portal and now part of Times Internet, the largest Indian internet network.
- Native advertising is growing significantly and seen as more effective than traditional banners ads, with users 53% more engaged and having higher purchase intent.
- Advertising on the Colombia Traffic Network allows amplification of site traffic through native-style ads, with over 2 billion impressions across 40 premium websites globally each month.
- The platform offers automated optimization of native ad campaigns across desktop and mobile in countries like the US, UK, India and more.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
This document discusses how marketing technologies can drive omnichannel sales. It notes that consumers expect seamless experiences across all touchpoints. While mobile commerce only accounts for 1% of retail sales currently, mobile influences 31% of offline purchases. Promotions strongly influence purchase decisions, with coupons driving purchases more than brand ads or suggestions. The document advocates using an omnichannel marketing strategy to reach consumers anytime on any device, and provides examples from RetailMeNot and DXL Group of how their multi-channel promotional campaigns have increased engagement, sales, and traffic.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
How to increase sales by building consumer trust in online advertising? Gerry L. H.
The document presents research on building consumer trust in online advertising. It discusses the scope of studying consumer online purchase behavior and the impact of online ads. It outlines a methodology using both quantitative and qualitative primary and secondary data. Key results showed that most consumers prefer desktop and mobile for purchases, with location and demographics impacting behavior. While ads increase awareness, many consumers have concerns about privacy, fraud and annoyance. The document recommends establishing a trust landscape, selecting high-quality partners, developing omnichannel strategies, and making data practices and personalized ads more transparent to improve performance.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Customer or Product? ownership and control of personal dataPrivate Consultants
This document discusses how social media platforms like Facebook and Google generate revenue from users' personal data. It explains that they collect extensive data on users' activities, interests, and demographics which is then used to highly target advertising. Advertisers pay more when ads are better targeted, so the platforms have strong incentives to keep users engaged and responding to ads. Their algorithms aim to show the ads most likely to elicit desired user actions. While free for users, the platforms treat personal data as a commodity to be analyzed and sold for advertising purposes. Some see this business model as transferring too much power and control over personal data from individuals to corporations.
This document provides information about advertising on Facebook and Instagram. It discusses the types of ads available on each platform, including images, videos and carousels. It also outlines the targeting and budget options, as well as objectives that can be achieved through ads like awareness, traffic, and conversions. Examples are given of companies that successfully used Facebook and Instagram ads, including a cupcake shop that generated more sales and a gaming company that increased app installs through optimized ad formats. The minimum daily budgets to advertise are Rs. 40 on Facebook and Rs. 40 on Instagram.
Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
[4:55 p.m.] Bryan Oates
OJPs are becoming a critical resource for policy-makers and researchers who study the labour market. LMIC continues to work with Vicinity Jobs’ data on OJPs, which can be explored in our Canadian Job Trends Dashboard. Valuable insights have been gained through our analysis of OJP data, including LMIC research lead
Suzanne Spiteri’s recent report on improving the quality and accessibility of job postings to reduce employment barriers for neurodivergent people.
Decoding job postings: Improving accessibility for neurodivergent job seekers
Improving the quality and accessibility of job postings is one way to reduce employment barriers for neurodivergent people.
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
Understanding how timely GST payments influence a lender's decision to approve loans, this topic explores the correlation between GST compliance and creditworthiness. It highlights how consistent GST payments can enhance a business's financial credibility, potentially leading to higher chances of loan approval.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...Donc Test
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting, 8th Canadian Edition by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Ebook Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Pdf Solution Manual For Financial Accounting 8th Canadian Edition Pdf Download Stuvia Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Financial Accounting 8th Canadian Edition Ebook Download Stuvia Financial Accounting 8th Canadian Edition Pdf Financial Accounting 8th Canadian Edition Pdf Download Stuvia
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
1. Elemental Economics - Introduction to mining.pdfNeal Brewster
After this first you should: Understand the nature of mining; have an awareness of the industry’s boundaries, corporate structure and size; appreciation the complex motivations and objectives of the industries’ various participants; know how mineral reserves are defined and estimated, and how they evolve over time.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
3. Finance | Loans | Mortgage 1,900,000 people looking for mortgage loans. +121.9% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Mortgages Home Loans Refinancing Ditech Financing section in Real Estate Mortgage Loans area in Finance Real Estate section in Yellow Pages Includes users anywhere on the Yahoo! Network who actively seek Mortgage Loans. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +626.0% Conv Lift Example search terms qualified for this target: Example Yahoo! Pages visited: Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! US Network
4. Autos 3,200,000 people looking for cars. +35.8% CTR Lift Yahoo! Behavioural Targeting Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Prepared for Client name Category profile is the aggregate of the following subcategories: Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Autos. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Sedan Truck SUV US Non US Price Range Coupe Convertible Sport Wagon Alternative Fuel Used Results from a recent client campaign on Yahoo! US Network
5. CPG | Beauty & Personal Care 3,200,000 people looking for beauty care. +43.2% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Makeup Lipstick Perfumes Shampoo Makeup section in Shopping Fashion & Beauty in Geocities Women’s Fragrances section in Shopping Includes users anywhere on the Yahoo! Network who have demonstrated active interest in beauty products and services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! US Network Users searched keywords such as: Users visited pages such as:
8. How it works – ‘DNA’ emerges from registration & behaviours 500 million users worldwide … each unique Male, age 37 Lives in the UK Marketing Exec, Insurance Industry Clicked on a Jaguar ad Responds most to ads in Yahoo! News Visits Yahoo! Finance daily Looked for flights to Italy on Yahoo! Travel Frequent visits Yahoo! games Added RSS feeds from the BBC and The Times Searched for GPS, DAB, Plasma TV
9. How it works – what behaviors go into the models? Relevant behaviors… Pageviews Ads clicked Search queries Search clicks AUTOS / SEDAN Behavioural Interest Sedan
10. How it works - Recency When the behaviour was done matters NOW Heavier Weight to Recent Behaviors
11. How it works - Activity level is also considered Relative intensity of behaviour helps distinguish user most likely to respond.
12. How it works - Network + interests + modeling We analyzed predictive patterns for purchase cycles in each product category. Varying Product Purchase Cycles
13. How it works - Network + interests + modeling We analyzed predictive patterns for purchase cycles in each product category. In each category, we built models to describe behaviour most likely to lead to an ad response. Matching Users to Models
14. How it works - Network + interests + modeling We analyzed predictive patterns for purchase cycles in each product category. In each category, we built models to describe behaviour most likely to lead to an ad response (i.e. click). We scored each Y! user for his fit with every category. Re-score daily Varying User Scores EXAMPLE PRODUCT CATEGORY Target your ads to users who get highest ‘relevance’ scores in the targeting categories you choose
15. Many major commercial categories … And more …. For even narrower targets, filter each Behavioural interest category with gender, demographic and other targeting solutions. Finance Bank Accounts Credit Cards Investment Insurance Loans Real Estate Services Local Wireless Gas & Electric Entertainment Games Movies Television Gambling Travel Europe Americas Air Lodging Rail Autos Econ/Mid/Luxury Saloon/Coupe/SUV Tech Hardware Software Consumer Mobile Retail Apparel Gifts Home FMCG Personal Care Other Health Parenting Moving
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17. Finance | Bank Accounts Users searched keywords such as: Bank Account Savings Account Best Bank Account Providers 100.000 people looking for Bank Accounts. Banking Section in Yahoo! Finance Compare Banks function in Yahoo! Finance Banking Survey in Yahoo! Groups Includes users anywhere on the Yahoo! Network who actively seek Bank Accounts. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +86% CTR Lift Results from a recent client campaign on Yahoo! UK & Ireland Users visited pages such as: Yahoo! Behavioral Targeting Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007
18. Cars 1.226.000 people looking for Cars. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Autos. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Results from a recent client campaign on Yahoo! UK & Ireland +30% CTR Lift Users searched keywords such as: Used Car Renault Clio 2007 SUV BMW MINI Users visited pages such as: Yahoo! Behavioral Targeting Yahoo! Cars Section Cars related groups in Yahoo! Groups Cars related news articles in Yahoo! News
19. FMCG | Beauty & Personal Care 428.000 people looking for Beauty Care. +53% CTR Lift Makeup Lipstick Perfumes Shampoo Hair & Makeover section in Yahoo! Groups ‘ What’s the best shampoo?’ in Yahoo Answers! Women’s Fragrances section in Yahoo! Shopping Includes users anywhere on the Yahoo! Network who have demonstrated active interest in beauty products and services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Results from a recent client campaign on Yahoo! UK & Ireland Users searched keywords such as: Users visited pages such as: Yahoo! Behavioral Targeting
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23. Telecommunications 4.500.000 people looking for Telco products & services. Includes users anywhere on the Yahoo! Network who actively research products and services related to Telecommunications. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Results from a recent client campaign on Yahoo! UK & Ireland +136% CTR Lift Users searched keywords such as: Ring tone Sony Ericsson 700i Mobile Deals Users visited pages such as: Yahoo! Behavioral Targeting Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Yahoo! Mobile Mobiles on Yahoo! Shopping Mobile Phone in Yahoo! Groups
24. Entertainment | Television 2.000.000 people looking for television entertainment. Includes users anywhere on the Yahoo! Network who actively research products and services related to Television Entertainment. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Results from a recent client campaign on Yahoo! UK & Ireland Users searched keywords such as Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this behavioral interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: Jan 2007 Yahoo! Behavioral Targeting Soap News in Yahoo! TV Gossip section TV Listings in Yahoo! TV Entertainment News in Yahoo! News Desperate Housewives News Programme TV Listings Sports +54% CTR Lift Users visited pages such as:
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26. Telecommunications | Cell & Wireless Services 2,800,000 people looking for cell & wireless services. +475.8% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Ring Tones Cell Phones Cingular T-Mobile Yahoo! Mobile Wireless section in Yellow Pages Mobile Phones & Plans in Shopping Includes users anywhere on the Yahoo! Network who actively research products and services related to Cell & Wireless Services. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +291.5% Conv Lift Example search terms qualified for this target: Example Yahoo! Pages visited: Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network
27. Finance | Insurance | Autos 1,600,000 people looking for car insurance. Yahoo! Behavioural Targeting Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Prepared for Client name AAA Geico Progressive Auto Insurance Insurance section in Autos Auto Insurance area in Finance Auto Insurance section in Yellow Pages Includes users anywhere on the Yahoo! Network who actively seek Auto Insurance. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. +73.5% CTR Lift +376.1% Conv Lift Example search terms qualified for this target: Example Yahoo! Pages visited: Date: March 2006 Results from a recent client campaign on Yahoo! Network
28. Autos | Sedan 396,000 people looking for sedans. +302.9% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Ford Focus Alero Honda Accord Lexus Sedan Nissan Maxima page in Groups Audi A4 Make & Model page in Autos Honda Accord Kelley Blue Book Page in Autos Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Sedan. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network Users searched keywords such as: Users visited pages such as:
29. Technology | Consumer Electronics 4,300,000 people looking for consumer electronics. +164.2% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name DVD Digital Cameras Best Buy iPod Yahoo! Mobile Consumer Electronics section in Shopping Mobile Phones in Clubs Includes users anywhere on the Yahoo! Network who actively research Consumer Electronics related products. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Example Yahoo! Pages visited: Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network
30. Technology | Computer Hardware 3,800,000 people looking for computer hardware. +64.1% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Computer Webcam Router Dell Computers in Shopping Semiconductors section in Message Boards Computer Hardware section in Clubs Includes users anywhere on the Yahoo! Network who have demonstrated active interest in Computer Hardware. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Example search terms qualified for this target: Example Yahoo! Pages visited: Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network
31. Telecommunications 1,100,000 people looking for telco products & services. +250.1% CTR Lift Yahoo! Behavioural Targeting Prepared for Client name Includes users anywhere on the Yahoo! Network who actively research products and services related to Telecommunications. Interest is targeted through searches and clicks, relevant pages viewed and/or advertising clicked during the time horizon defined uniquely for this product category. Category profile is the aggregate of the following subcategories: Cable Cell & Wireless Services Internet Access Local Service Long Distance Satellite +30.4% Conv Lift Source: Campaign Click thru Rate lift is determined by Yahoo! Internal research. Conversion is the number of qualified leads from clicks over number of impressions served. Audience size represents the audience within this Behavioural interest category that has the highest propensity to engage with a brand or product and to click on an offer. Date: March 2006 Results from a recent client campaign on Yahoo! Network