The hoplia beetle is a common pest of roses and other plants in California from late March to May. It has a single generation each year. Adult beetles feed on light-colored flowers, chewing round holes that can destroy buds and blooms. Female beetles lay eggs in soil, and the larvae feed on decaying vegetation and plant roots throughout the winter before emerging as adults in the spring. Integrated pest management techniques include handpicking beetles from flowers and using soapy water to drown them. Darker colored rose varieties help avoid damage from these pests.