17. Take a deep cleansing breath
1. Look in the mirror
2. Write down five words that describe you
3. Look in the mirror again
4. Write down five words that describe
you on a good day
18. Now think about your school
1. What students would you replicate?
2. Write down their names
3. Write down adjectives and adverbs that
describe them
4. Pick Two - create a hybrid baby
19. Edit your words
1. Come up with five words that describe
your hybrid baby
2. Write them down on a separate piece of paper
3. There’s your DNA
4. Does your marketing “reflect” it?
20. Your DNA
1. These words should be the filter with which
all recruitment marketing touchpoints
2. Be authentic to it
3. Own it
23. Vulnerability
Vulnerability isn't a word that shows up on lists of ingredients for business success. Here's why it should: Without the willingness and ability to be vulnerable, we simply can't build
deep and lasting relationships in business and, come to think of it, life.
“Vulnerability is often seen as a weakness; it's
actually a sign of strength. People who are genuinely
open and transparent prove that they have the
confidence and self-esteem to allow others to see
them as they really are, warts and all. There's
something undeniably magnetic about
people who can do that.”
Businessweek
24. Keep It Real
SACAC 2008 Survey of 200+ high school seniors
Vulnerability isn't a word that shows up on lists of ingredients for business success. Here's why it should: Without the willingness and ability to be vulnerable, we simply can't build
deep and lasting relationships in business and, come to think of it, life.
“I believe that imperfections show character. That's what I
was looking for in a college. A school that seemingly has
no flaws during a one hour information session (or tour)
not only stands out negatively, but it comes off as bland
and ordinary.” Read the complete survey results Password: sacac
