The document outlines an individual's summer initiative through the NAFSA Academy to increase awareness of education abroad programs at their institution. Their goal is to create a marketing plan and materials, including posters, to promote their study abroad program in Peru. By August 1st, they aim to have initial posters designed and submitted for review. Throughout the summer they will work on compiling information, testing design platforms, meeting with stakeholders, and inviting alumni to speak to classes to promote education abroad.

1.
Aggie’s
Summer
Initiative
NAFSA
Academy
10
Reflect.
Think
about
your
progress
with
the
Academy
so
far.
How
satisfied
are
you
with
your
Learning
Plan
progress?
I
think
it’s
going
slower
than
I
would
like.
How
has
the
Annual
Conference
impacted
your
Learning
Plan
progress?
Missing
the
Annual
Conference
impacted
my
total
experience.
However,
I
was
able
to
access
some
presentations
(PDF
or
Recordings)
from
the
NAFSA’s
archives
website.
What
external
factors
have
contributed/inhibited
your
progress?
The
external
factors
that
inhibited
my
progress
were
previous
to
the
Academy
engagements
such
as
Maymester
teaching
abroad
and
traveling
abroad
with
the
family.
Due
to
these
factors
sometimes
my
Academy
work
got
pushed
aside
for
other
priorities
or
simply
for
lack
of
access
to
the
computer
and
files.
What
objective(s)
from
my
learning
plan
would
best
benefit
from
a
focused
summer
initiative?
(You
will
be
asked
to
identify
one.)
To
give
exposure
to
EA
and
to
increase
awareness
of
EA
Define.
Set
a
personal
goal
you
can
hone
in
on
throughout
the
summer.
What
objective
have
you
spotlighted
as
your
Summer
Initiative?
To
give
exposure
to
EA
and
to
increase
awareness
of
EA
programs
How?
-­‐
By
preparing
a
marketing
plan
to
promote
education
abroad
at
my
Institution.
Why
have
you
selected
it?
It
directly
relates
to
my
position
as
a
faculty
member
who
has
prepared
and
directed
study
abroad
programs
for
many
years.
My
weak
point
was
the
lack
of
an
efficient
way
to
promote
my
program
among
the
student
population.
I
think
this
initiative
will
help
me
to
raise
the
number
of
participants
and
ignite
the
global
education
spirit.
The
enrollment
for
study
abroad
programs
at
Flagler
College
was
very
low
this
last
year.
Plan.
Consider
the
following
in
connection
with
your
summer
initiative.
What
will
success
look
like
by
August
1st
after
focusing
on
this
objective?
I
would
like
to
have
the
first
posters
ready
and
submitted
to
the
Study
Abroad
Director
at
Flagler
College
for
review.
These
posters
could
be
used
before
and
during
the
Study
Abroad
Fair
on
September
13th
,
2013.
They
can
also
be
sent
to
students
through
the
campus
email
system.

2.
2
What
action
steps
do
you
need
to
take
to
achieve
your
objective?
Compile
information
and
material;
experiment
with
different
websites
and
programs
to
find
the
best
platform.
So
far
I
am
experimenting
with
www.postermywall.com;
it
offers
a
lot
of
possibilities.
It
offers
an
interesting
on-­‐line
experience.
See
below
under
Marketing
Plan.
In
what
ways
can
your
Coach
and/or
cohort
help
you
move
forward
with
your
Summer
Initiative?
They
already
have
by
providing
examples
and
resources
from
their
institutions
during
our
monthly
cohort
calls.
I
look
forward
to
their
feedback
when
I
post
my
initiative.
What
other
(human
or
material)
resources
will
be
necessary
to
accomplish
this
goal?
I
will
be
working
directly
with
the
Study
Abroad
Director
at
Flagler
College
to
ensure
that
all
needs
are
represented.
Marketing
Plan
Description:
This
plan
emerges
from
an
analysis
of
past
experiences
and
low
enrollment
in
EA
programs
at
my
institution.
I
would
like
to
focus
on
a
few
actions
and
do
them
well
this
year
and
eventually
add
more
in
the
future.
Actions
to
be
taken:
Timeframe
1/Create
Visuals:
A)
Posters
for
EA
in
general
and
for
my
specific
program
I
offer
in
2014
B)
STA
in
Peru
website
@wix.com
and
synchronize
it
to
the
college
website
Completed
in
two
terms:
8/16
and
9/13.
Invite
an
EA
alumna
to
collaborate
with
a
poster
design.
2/Networking
with
the
faculty
from
other
departments
Meeting
set
for
8/21
with
the
International
Studies
Major
Coordinator
3/Invite
alumni
(former
EA
participants)
as
guest
speakers
to
talk
in
my
classes
Contact
made
with
Mr.
Haenn
(former
student
&
participant
in
EA
Peru
2010)
today
working
for
a
company
expanding
into
Latin
America.
4/Participate
in
EA
Fair
on
campus
by
setting
up
an
informational
booth
to
promote
the
Peru
program
Hold
informational
meeting
for
interested
students
Feature
the
program
in
communications
and
publications
(e.g.
bulletins,
newsletters,
magazines),
as
well
as
on
the
Office
of
Study
Abroad
website.
September
13th
,
2013
date
to
be
confirmed
September
10th
&
October
16th
It
is
done
on
STA
website.
Other
communications
will
be
included
in
September/October
issues

3.
3

4. Summer Initiative:
Marketing My EA Plan
Aggie Johnson
Academy 10

5. Rationale
This plan emerges from an analysis of past
experiences, student low enrollment, and minimal
involvement of STA Office in marketing EA
programs at my institution. As the Faculty-Led
Manual states, it is a faculty responsibility to
publicize the program. How to increase the
number of participants in EA is my big concern.
I would like to focus on a few actions and do them
well this year and eventually add more in the
future.

6. “Faculty will want to develop some items to publicize
their program abroad.
The Study Abroad Office will provide:
1/ space on its website announcing your program …
2/ a one-page email that advertises all study abroad trips.
3/ once a year an opportunity to talk to students about
their programs”.
“Any additional publicity you may want is your
responsibility”.
(Faculty-Led Manual p.13)

7. Learning Plan Objective
To give exposure to EA and to increase awareness of EA
programs
Preparing a marketing plan to promote education abroad at
my Institution.
Summer Initiative

8. Create
VisualsNetworking
Invite a guest
speaker
EA Fair
Informational
Meeting

9. Create Visuals:
A/ Posters for EA in general and
for specific program I offer in
2014-Peru. This one was made by
an EA alumna.
B) STA in Peru website
https://johnsona25.wix.com/cusc
o2go and it is already
synchronized to the college STA
website.
C) Additionally, I created an
informational flyer for Program
in Peru for distribution during
Informational meeting & STA
Fair.

10. Networking with the faculty
from other departments:
International Studies,
English Major, Education to
start.

11. Invite alumni (former
EA participants) as a
guest speaker to talk in
my classes

13. Participate in EA Fair
on campus by setting
up an informational
booth to promote the
Peru program

14. Conclusion
I hope to implement my plan during the fall semester and work on
it during the academic year. By December, I should have a sufficient
number of students enrolled and committed to participate in the
Peru program to be able to evaluate the effectiveness of my plan.
Based on this experience of planning and evaluation, I hope to
contribute to setting up a more permanent marketing plan for
faculty-led study abroad programs at Flagler College.

15. FC Study
Abroad…
Language Immersion
& Andean Culture in
Cusco, Peru
Summer Semester
(May 30 – June 29, 2014)
Academic Program: While earning up to 9 credits students will experience a
Latin American country from “within” its culture through diverse activities
ranging from traditional classroom lectures to experiential learning in a variety
of non-traditional settings. Students will interact with local communities and
visit many archeological Inca sites as well participate in various cultural
events.
Eligibility Requirements: Program is open to students with a 2.5 GPA or higher
and 24 credits.
Course Descriptions:
SPA 397 Spanish Language (4 Credit Hours): Intensive Spanish language
courses are offered through the ECELA Spanish School in Cusco. The student’s
Spanish proficiency will be tested upon arrival. Course satisfies FC General
Education requirement.
Spa 340 Andean Culture (3 Credit Hours): It’s a seminar course. Readings,
lectures, guest speakers and class discussions provide the opportunity to
explore the cultural richness of the Andean world in Peru.
ESL 315 Cross Cultural Communication (3cr). This course examines diversity in
the sociopolitical, cultural, and linguistic contexts of teaching and learning.
Program Cost: $5,500
Program Fee Includes: Home stay accommodations (single/double), daily
breakfast/dinner, airfare Jax-Cuz, most transportation in-country, museum
entrance fees, excursions (including 2 nights stay at Machu Picchu), materials,
guides, registration fee, FC tuition for 3 credits, and on-site support staff.
Applications should be submitted to the Office of Study Abroad. A $300
deposit is due on Nov.30th to the Business Office; space is first come first
serve.
Program Fee Does Not Include: Lunch ($5.00-7.00). U.S. Passport fee ($160),
airport taxes in Peru (domestic & international -$50), luggage fee, and
spending money.
Application Deadline: November 15th, 2013 or as space permits
.
For more information, contact:
Prof. Aggie Johnson at 904-819-6424 or ajohnson@flagler.edu
or https://johnsona25.wix.com/cusco2go
or visit Study Abroad Office in Wiley Hall, room 106
Machu Picchu
FC students in Cusco
Women at Saqsayhuaman