Ericka Bloch worked as an intern in the Office of International Education at the University of Wisconsin-Green Bay where she created study abroad promotional materials, engaged with students through social media and events, and improved their blog. As part of her internship, she developed social media strategies and content to promote study abroad programs. She also took photos at events and wrote her own blog post about studying abroad in Puerto Rico.

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Office of International Education Internship Portfolio
12/1/15
University of Wisconsin-Green Bay
Ericka Bloch

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Ericka Bloch
3372 Downham Court
Green Bay, WI 54311
(920) 450-8165
blocer22@uwgb.edu
http://raeofsunnshine.weebly.com/
Objective
Education
University of Wisconsin Green Bay, Green Bay, WI
Bachelor’s Degree,Expected to Graduate May 2016
 Major in Spanish
 Major in Communications; emphasis in Mass Media and Public Relations
 High Honors received since attending
University of Puerto Rico Cayey, Cayey, Puerto Rico
Study Abroad Program Spring 2015 Semester,Spanish
 Proficient in reading, writing and speaking Spanish
New London High School, New London, WI
High School Diploma, Graduated May 2012
 National Honor Society member
 High Spanish Award recipient
 Highest Honors received consistently every semester throughout high school
Experience
August 2015-Present University of Wisconsin Green Bay Green Bay
Office of International Education Intern
 Create and share content on different social media platforms to promote and inform students of
study abroad programs (ex. Facebook, Instagram, OIE blog)
 Create and set-up booths to promote study abroad
 Engage with UWGB and international students through OIE events and classroom visits
 Perform office tasks (ex. Email students, scanning and copying documents, setting up
appointments, etc.)
September 2014-Present University of Wisconsin Green Bay Green Bay
Fourth Estate
Instagram Expert August 2015-Present
 Create and share content on Instagram to promote the Fourth Estate
 Engage students on the Fourth Estate’s Instagram
 Work with other social media experts to promote well-rounded social media content
Social Media Manager September 2014-December 2014

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 Create and share content on different social media platforms to promote the Fourth Estate
 Engage students on the Fourth Estate’s different social media platforms
August 2015-Present University of Wisconsin Green Bay Green Bay
January 2014-December2014
Kress Center
 Instruct a class on hula hooping to strengthen core muscles
 Assist at other Kress Center events as needed
 Create and lead hula hoop related events with Kress Center and Resident Assistants
 Instruct other fitness classes when needed
Skills
Social Media
 Facebook, Twitter, YouTube, Instagram, blog
 http://raeofsunnshine.weebly.com/
Writing Skills
 http://carcrashers.weebly.com/blog
 http://blog.uwgb.edu/international/2015/11/a-semester-in-puerto-rico-ericka-bloch/
Video Production Skills
 Experience with video and editing equipment
 https://www.youtube.com/user/thewaytomyheart22
Computer Programs
 Excel, Word, PowerPoint, Publisher, Paint and Email
Volunteer Work
Children’s Hospital Fundraiser
 Hula hooped at ‘Apples for Kids’ carwash
Mosquito Hill Nature Center
 Helped with garden and butterfly care
References
References available upon request.

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For my internship, I worked at the front desk in the Office of International Education (OIE) for
the University of Wisconsin-Green Bay as their assistant. One of my tasks was to create visually
appealing booths to gain students’ interest and help promote study abroad. I would also sit at
some of the booths to answer any questions that students had and to share my experiences with
study abroad. Here are a few examples of what I did.

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Another project that I was asked to take on during the semester was to promote the OIE through
engaging in different projects within other organizations at the university. One of the projects I
helped with was called “The Mirror Project” created by the Diversity Task Force. I had to create
a mirror that displayed what our office thinks diversity is. For the mirror, I framed it with flags
from the different countries of our international students with a green phoenix in the center to
symbolize that even though we are all from different places, we are all Phoenixes. I then added
words that would be used to generally describe a person (brother, friend, student, etc.) to again
symbolize that our only differences are where we’re from, or the color of our skin etc. I then had
international students add these same types of identities in their own languages. And of course,
‘The Office of International Education’ was in the center of the mirror.

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Although I mainly worked as an assistant to the advisors in the office, I was also encouraged to
work on my own personal projects to help me develop the skills that I need in my future career.
Because I want to work with the social media and online content for a company after I graduate,
I was also tasked with the social media for the office. Each week I came up with the content for
Facebook, Twitter, and Pinterest. These are the calendars that we used to schedule our daily
posts.

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GOST Chart for the OIE Social Media
Goal: Promote different study abroad destination
Objective: Receive 50 applications to study abroad for the winter break and spring
semester programs by December 2015
Strategy: Post content that interests students to study in another country.
Tactics:
 Share pictures from study abroad destinations to attract students to
the different study abroad programs
 Share different articles about study abroad destinations
Strategy: Utilize the experiences of other students to interest potential students to
study abroad.
Tactics:
 Share OIE blog posts written by UWGB students that have studied
abroad
 Share videos and experiences of international students at UWGB
 Ask students to share their blog posts on their personal social
media to get new students engaged

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Here are some examples of posts that I created using publisher.
This post used 4 words from different languages that don’t have meanings in English that were
then paired with pictured from the OIE’s image library that were taken in those countries.
This is a picture of the British flag that I made as a background for some British slang to promote
our study abroad in London.

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I also used my artistic skills to create a turkey tail to attach to the plush Phlash that we keep on
the front desk in our office for a Thanksgiving post.

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I was also in charge of taking pictures of the international students during events that were held
in the office to share on social media. This was from our pumpkin carving event.

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What we post on Facebook is then also shared on Twitter. Here are some examples of posts.

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Many of the articles and tips that the OIE shared on their social media were found using
Pinterest. I would find interesting articles, quotes, travel tips, recipes, etc. and pin them to the
OIE Pinterest. Here are some examples.

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GOST Chart OIE Blog
Goal: Attain better student engagement with the OIE blog
Objective: Receive 20 blog posts from UWGB and international students by December
2015
Strategy: Utilize friends of the interns that have studied abroad to write posts for
the blog
Tactics:
 Interns ask their friends to write posts for them
 Have those friends ask other friends to write a blog post
 Interns write a blog post themselves
 Share links to students’ personal blogs while studying abroad
Strategy: Ask those students that engage with our posts on social media that we
know have studied abroad
Tactics: Facebook, Instagram, Twitter
Strategy: Create a visually appealing blog to attain more interest from readers
Tactics:
 Adding photos and videos to interest people to click on the post

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I also worked to improve their blog by changing the layout to be more visually appealing, and by
adding a new category for travel blogs written by UWGB students and international students.
Before I added the ‘Travel Blogs,’ they didn’t really utilize their blog, and had no visual stimuli
to interest people to read their posts. Since taking over their blog, I have posted a blog almost
every week from both UWGB students and international students.
 http://blog.uwgb.edu/international/category/travel/
I also wrote a blog post about my experiences while studying abroad.
 http://blog.uwgb.edu/international/2015/11/a-semester-in-puerto-rico-ericka-bloch/