This document outlines Aggie Johnson's plan to market their education abroad (EA) program at their institution. Their goal is to increase awareness of EA programs and enrollment in their Peru program. Their plan includes creating visual materials like posters and a website; networking with other faculty; holding an informational meeting with an alumni speaker; and participating in an EA fair. By December, they will evaluate if their marketing efforts increased enrollment in the Peru program and aim to contribute to a permanent EA marketing plan.

1. Summer Initiative:
Marketing My EA Plan
Aggie Johnson
Academy 10

2. Rationale
This plan emerges from an analysis of past
experiences, student low enrollment, and minimal
involvement of STA Office in marketing EA
programs at my institution. As the Faculty-Led
Manual states, it is a faculty responsibility to
publicize the program. How to increase the
number of participants in EA is my big concern.
I would like to focus on a few actions and do them
well this year and eventually add more in the
future.

3. “Faculty will want to develop some items to publicize
their program abroad.
The Study Abroad Office will provide:
1/ space on its website announcing your program …
2/ a one-page email that advertises all study abroad trips.
3/ once a year an opportunity to talk to students about
their programs”.
“Any additional publicity you may want is your
responsibility”.
(Faculty-Led Manual p.13)

4. Learning Plan Objective
To give exposure to EA and to increase awareness of EA
programs
Summer Initiative
Preparing a marketing plan to promote education abroad at
my Institution.

5. Create
Visuals
Networking
Informational
Meeting
Invite a guest
speaker
EA Fair

6. Create Visuals:
A/ Posters for EA in general and
for specific program I offer in
2014-Peru. This one was made by
an EA alumna.
B) STA in Peru website
https://johnsona25.wix.com/cusc
o2go and it is already
synchronized to the college STA
website.
C) Additionally, I created an
informational flyer for Program
in Peru for distribution during
Informational meeting & STA
Fair.

7. Networking with the faculty
from other departments:
International Studies,
English Major, Education to
start.

8. Invite alumni (former
EA participants) as a
guest speaker to talk in
my classes

10. Participate in EA Fair
on campus by setting
up an informational
booth to promote the
Peru program

11. Conclusion
I hope to implement my plan during the fall semester and work on
it during the academic year. By December, I should have a sufficient
number of students enrolled and committed to participate in the
Peru program to be able to evaluate the effectiveness of my plan.
Based on this experience of planning and evaluation, I hope to
contribute to setting up a more permanent marketing plan for
faculty-led study abroad programs at Flagler College.