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How to handle a crisis - by www.aberfield.com
- 1. Communicating in a crisis A ‘Top Tips’ Guide April 2013
- 2. A crisis is like a fire – starve it of oxygen Shut off the air supply of rumour, speculation and misinformation
- 3. Be prepared Consider all the possible crisis scenarios that could hit…and plan for them
- 4. Get the right team in place Make sure everyone knows their roles Have clear divisions of responsibilities
- 5. Be visible Don’t hide behind statements. Engage with people. Explain what’s happened and tell them what you’re doing about it
- 6. But know when to stay out of the spotlight If it’s not just your problem, don’t make it your problem
- 7. Use social media, don’t fear it Take the opportunity to engage with audiences online
- 8. Remember the… Your crisis will follow three phases: What happened? How did it happen? Who’s to blame? Don’t just think about this phase – plan for the next one
- 9. Be open… …and honest Don’t try to spin the story, or hide the facts
- 10. And don’t panic!