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“how to monetize on mobile...”
                   Q1 2013
      © 2013 by Neomobile. All rights reserved
GROUP PROFILE
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem.

Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India.
Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen
(feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume.

Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising
know-how to web and mobile merchants in 70+ markets.




                                                                                                                                     Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
    TOP MANAGEMENT                                           SHAREHOLDERS
    Gianluca D’Agostino | Chief Executive Officer                                    40%
                                                                                                     BlueGem CP LLP
    Claudio Rossi | Chief Operating Officer                                                             MPVenture SGR
                                                                 46%
    Alessandro Leone | Chief Financial Officer                                      14%              Neomobile Mgmt



    SIX YEARS OF CONSISTENT SUCCESS
                                                                                                   2012
    2008                                      2010                                                 Roll-out of smartphone offer
    MPS Venture invests in Neomobile.         Zero9 acquisition. M-payment solutions roll-out.     and one-click payment solution.

February 1st: Neomobile is estabilished.            Arena Mobile acquisition.          Launch of NeoPowerAd (Mobile Adnetwork).
Business active in Italy, Turkey and Spain.         BlueGem Capital Partners           Onebip (March) and UCT (June) acquisitions.
                                                    invests in Neomobile.
2007                                                                                   2011
                                                    2009
KEY FACTS                                                                   AWARDS
                                      Market leader in Italy, Brazil, Spain,
                                                                                 2012 Deloitte Fast Technology
                                      France, Mexico, Colombia and Turkey.
      Continuous growth: revenue                                                 500 EMEA Company
          CAGR 2009-2012 +50%.        Direct billing integration with 40
                                      carriers in 11 key markets and             Best Mobile Payment Service -
        Unique partnership model      access 200 more in other                   Turkcell Partner Program Product




                                                                                                                    Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
with merchants, blending payment      60+ markets for Mobile Direct              and Service Awards 2013
         and advertising solutions.   Billing, PSMS Billing and IP Billing.
                                                                                 Top 10 Fastest-Growing
                                      First mover in the dynamic                 European Digital
Excellence in customer acquisition    smartphone offer based on the              Media Companies
   for both mobile and web media.     latest innovative technologies:            Media Momentum 2012 & 2011
                                      HTML5, streaming and consumer
      Five M&A deals in five years,   cloud services.                            Italian Change Management
       including four acquisitions:                                              and Well-being at work
Arena Mobile (2009), Zero9 (2010),    €250 mln spent by end
                                                                                 Ioè Award 2010
    Onebip and UCT (2011) and a       users in 2012.
   minority stake in Pantea (2011).                                              Best D2C Company
                                      14 global offices provide local
                                                                                 ME Awards 2010
                                      presence with big-picture focus.
        Team of 300 professionals
        experts in mobile content,                                               Best Pay by Mobile
                                      Member of MEF (Mobile Entertainment
        marketing and technology.                                                Finalist at 2012 ME Awards
                                      Forum), MMA (Mobile Marketing
                                      Association), IAB (Interactive
                                                                                 Best Transaction Provider
                                      Advertising Bureau).
                                                                                 Finalist at 2011 ME Awards
OUR CORE BUSINESS

Mobile Entertainment                                            Mobile Payment
We are the new generation mobile content network.               We are the mobile monetization enabler.

We design and deliver a wide range of mobile                    We provide mobile payment solutions to help merchants - such
entertainment services directly to consumers with               as social networks/communities, browser games, online




                                                                                                                                    Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
a dedicated offer for smartphone users.                         magazines, digital media - to monetize their proprietary content.

BUSINESS MODEL                                                  BUSINESS MODEL
D2C (Direct-to-Consumer) products paid                          B2B2C (Business-To-Business-To-Consumer) services, based
by carrier billing, advertised on mobile.                       on carrier billing payment solutions.

PRODUCT/SERVICES                                                PRODUCT/SERVICES
HTML5 Games, Video Streaming, Mobile Web Apps,                  Mobile payment solutions for our merchants, as well as
Consumer Cloud services, Social Networking services.            technology, business, marketing and commercial services.

Media
We are a digital media expert with a distinctive approach and focus on mobile internet traffic.
Through the integration of a wide array of media inventories and a continuous data analysis process, every day millions
of users can click and land on a mobile portal designed and managed by Neomobile, aimed to market both our products
and those of our partners.
   We are one of the top investors in Google and the main affiliation adnetworks.
OUR BRANDS




 We have created 30 commercial brands and today                 Onebip is the reference mobile payment




                                                                                                              Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
 we distribute our digital products in 11 countries.          solution, enabling social networks, online
 The product portfolio is multi-screen, with focus       gaming, app developers and more to monetize
 on smartphones. Freemium and Premium users            their products. For end users is easy, convenient
 always pay via carrier billing.                             and frictionless to pay with just "one-click".




NeoPowerAd is the Premium Mobile AdNetwork                          Casino Planet is our online gaming
which generates immediate revenues for                   brand, licensed in Italy. The offer, innovatively
publishers and increases campaign performances          designed for smartphone and tablets, includes
for advertisers, with best in class analytics.                      roulette, blackjack, bingo and slots.
NEOMOBILE AT THE FRONTLINE OF INNOVATION
We believe innovation is the key of success, when coupled with the ability of adjusting offers to all market’s needs.
We are an innovative Group ready to leverage new business opportunities with the best partners worldwide.



            MOBILE DIRECT BILLING                          PAY PER ACCESS                      MOBILE INTERNET




                                                                                                                        Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
            SOCIAL GAMES                       SMARTPHONE AND TABLET                             ANDROID IN-APP


            VIDEO STREAMING                            HTML5                         SOCIAL LOCAL MOBILE


                       MOBILE WEB APPS                                     CONSUMER CLOUD SERVICES


[Technology] Our platform is a proven modular scalable architecture:


         2 cutting-edge platforms, one for mobile entertainment and one for mobile payment
         Media and marketing tools for KPIs monitoring in real time
         Direct billing integration with 40 carriers in 11 key markets and access 200 more in other 60+ markets


[HTML5 web apps] Combining the HTML5’s features with our mobile skills, we offer high quality standard products along
with the best business model to monetize it.
OUR BUSINESS WORLDWIDE




                                                                                                                         Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved
   Market coverage - 70+ countries        Our local offices
   Italy | Rome and Milan       UK | London          France | Paris      Spain | Reus and Madrid       Germany: Berlin

   Serbia | Belgrade        Turkey | Istanbul          USA | San Francisco      Mexico | Mexico City
   Colombia | Bogotá        Brazil: São Paulo        India | Mumbai
SOCIAL MEDIA   WEBSITES                 ADDRESS
               www.neomobile.com        Neomobile S.p.A.
               www.neomobile-blog.com   viale Pasteur 78 - 00144 Roma - Italy
               www.onebip.com           info@neomobile.com

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Neomobile - Company presentation 2013

  • 1. “how to monetize on mobile...” Q1 2013 © 2013 by Neomobile. All rights reserved
  • 2. GROUP PROFILE Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India. Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen (feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume. Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved TOP MANAGEMENT SHAREHOLDERS Gianluca D’Agostino | Chief Executive Officer 40% BlueGem CP LLP Claudio Rossi | Chief Operating Officer MPVenture SGR 46% Alessandro Leone | Chief Financial Officer 14% Neomobile Mgmt SIX YEARS OF CONSISTENT SUCCESS 2012 2008 2010 Roll-out of smartphone offer MPS Venture invests in Neomobile. Zero9 acquisition. M-payment solutions roll-out. and one-click payment solution. February 1st: Neomobile is estabilished. Arena Mobile acquisition. Launch of NeoPowerAd (Mobile Adnetwork). Business active in Italy, Turkey and Spain. BlueGem Capital Partners Onebip (March) and UCT (June) acquisitions. invests in Neomobile. 2007 2011 2009
  • 3. KEY FACTS AWARDS Market leader in Italy, Brazil, Spain, 2012 Deloitte Fast Technology France, Mexico, Colombia and Turkey. Continuous growth: revenue 500 EMEA Company CAGR 2009-2012 +50%. Direct billing integration with 40 carriers in 11 key markets and Best Mobile Payment Service - Unique partnership model access 200 more in other Turkcell Partner Program Product Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved with merchants, blending payment 60+ markets for Mobile Direct and Service Awards 2013 and advertising solutions. Billing, PSMS Billing and IP Billing. Top 10 Fastest-Growing First mover in the dynamic European Digital Excellence in customer acquisition smartphone offer based on the Media Companies for both mobile and web media. latest innovative technologies: Media Momentum 2012 & 2011 HTML5, streaming and consumer Five M&A deals in five years, cloud services. Italian Change Management including four acquisitions: and Well-being at work Arena Mobile (2009), Zero9 (2010), €250 mln spent by end Ioè Award 2010 Onebip and UCT (2011) and a users in 2012. minority stake in Pantea (2011). Best D2C Company 14 global offices provide local ME Awards 2010 presence with big-picture focus. Team of 300 professionals experts in mobile content, Best Pay by Mobile Member of MEF (Mobile Entertainment marketing and technology. Finalist at 2012 ME Awards Forum), MMA (Mobile Marketing Association), IAB (Interactive Best Transaction Provider Advertising Bureau). Finalist at 2011 ME Awards
  • 4. OUR CORE BUSINESS Mobile Entertainment Mobile Payment We are the new generation mobile content network. We are the mobile monetization enabler. We design and deliver a wide range of mobile We provide mobile payment solutions to help merchants - such entertainment services directly to consumers with as social networks/communities, browser games, online Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved a dedicated offer for smartphone users. magazines, digital media - to monetize their proprietary content. BUSINESS MODEL BUSINESS MODEL D2C (Direct-to-Consumer) products paid B2B2C (Business-To-Business-To-Consumer) services, based by carrier billing, advertised on mobile. on carrier billing payment solutions. PRODUCT/SERVICES PRODUCT/SERVICES HTML5 Games, Video Streaming, Mobile Web Apps, Mobile payment solutions for our merchants, as well as Consumer Cloud services, Social Networking services. technology, business, marketing and commercial services. Media We are a digital media expert with a distinctive approach and focus on mobile internet traffic. Through the integration of a wide array of media inventories and a continuous data analysis process, every day millions of users can click and land on a mobile portal designed and managed by Neomobile, aimed to market both our products and those of our partners. We are one of the top investors in Google and the main affiliation adnetworks.
  • 5. OUR BRANDS We have created 30 commercial brands and today Onebip is the reference mobile payment Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved we distribute our digital products in 11 countries. solution, enabling social networks, online The product portfolio is multi-screen, with focus gaming, app developers and more to monetize on smartphones. Freemium and Premium users their products. For end users is easy, convenient always pay via carrier billing. and frictionless to pay with just "one-click". NeoPowerAd is the Premium Mobile AdNetwork Casino Planet is our online gaming which generates immediate revenues for brand, licensed in Italy. The offer, innovatively publishers and increases campaign performances designed for smartphone and tablets, includes for advertisers, with best in class analytics. roulette, blackjack, bingo and slots.
  • 6. NEOMOBILE AT THE FRONTLINE OF INNOVATION We believe innovation is the key of success, when coupled with the ability of adjusting offers to all market’s needs. We are an innovative Group ready to leverage new business opportunities with the best partners worldwide. MOBILE DIRECT BILLING PAY PER ACCESS MOBILE INTERNET Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved SOCIAL GAMES SMARTPHONE AND TABLET ANDROID IN-APP VIDEO STREAMING HTML5 SOCIAL LOCAL MOBILE MOBILE WEB APPS CONSUMER CLOUD SERVICES [Technology] Our platform is a proven modular scalable architecture: 2 cutting-edge platforms, one for mobile entertainment and one for mobile payment Media and marketing tools for KPIs monitoring in real time Direct billing integration with 40 carriers in 11 key markets and access 200 more in other 60+ markets [HTML5 web apps] Combining the HTML5’s features with our mobile skills, we offer high quality standard products along with the best business model to monetize it.
  • 7. OUR BUSINESS WORLDWIDE Neomobile - How to monetize on mobile... - Q1 2013 - © 2013 by Neomobile. All rights reserved Market coverage - 70+ countries Our local offices Italy | Rome and Milan UK | London France | Paris Spain | Reus and Madrid Germany: Berlin Serbia | Belgrade Turkey | Istanbul USA | San Francisco Mexico | Mexico City Colombia | Bogotá Brazil: São Paulo India | Mumbai
  • 8. SOCIAL MEDIA WEBSITES ADDRESS www.neomobile.com Neomobile S.p.A. www.neomobile-blog.com viale Pasteur 78 - 00144 Roma - Italy www.onebip.com info@neomobile.com