3. Partnership Phase 1
2009 2010 2011 2012
Climate Protection
TheCoca-Colasystemexceededits
climateprotectiongoalsof5%emissions
reductionindevelopedcountries,
reaching5.1%below2004levels.
Packaging Assessment
Coca-Cola and WWF begin assessing
the company’s packaging footprint.
Certified Sugar
Bonsucro-certified sugar became
available on the market, with Coca-
Cola making the first purchase of
Bonsucro-certified sugar.
Renewal Discussions
Coca-Cola and WWF expand their
commitment to freshwater
conservation through a renewed
partnership through 2020.
9. Where are we working?
11 KEY REGIONS
LEVERAGE COUNTRIES
Rio Grande/Bravo
3 bottlers
1 supplier
Northern Great Plains
Mesoamerican Reef
catchments
Amazon
Atlantic Forests
Zambezi
Koshi
Mekong
Great Barrier
Reef catchments
Amur-Heilong
Yangtze
10. 2013 Objectives
• Launch an integrated program of work
within the two core basins that
balances conservation quick wins with
longer-term strategies aimed at decision
makers and policy windows
• Prioritize and select high impact projects
to pursue in freshwater-focused learning
basins
• Work with 1-2 large international
partners to secure additional funding in
key basins
• Develop or utilize existing learning
platforms and opportunities for basins
to share expertise/lessons learned within
and beyond the partnership
2014 Objectives
• Set basin conservation targets
and roll out partnership indicators
• Increase new freshwater workstream
and basin leverage from 1:1 to 2:1
• Develop or utilize existing learning
platforms and opportunities for
basins to share expertise/lessons
learned within and beyond the
partnership
help ensure healthy, resilient river basins in 11 key regions
WWF and Coca-Cola will work together to conserve some of the world’s most important places spanning Asia, Africa and the Americas. Specifically, these include the river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze, and Zambezi; the catchments of the Great Barrier and Mesoamerican Reefs; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.
measurably improve environmental performance across the company’s value chain
We will improve agriculture, climate, packaging and water efficiency impacts, building a sustainable value chain for the 21st century and beyond.
integrate the value of nature into public and private decision-making processes
Together, we will advance holistic conservation planning and science to advocate for nature in public and private decision-making processes.
convene influential partners to strengthen and amplify our work
We will convene extraordinary partners from government, academia, industry, civil society and the public to help solve shared global challenges.
This is approximate… still in development. Need to confirm all leverage countries in Phase 2 (Starting in 2013).
We have 2 “Core Basins” and 9 “Learning Basins.”
CORE BASINS: focal areas for the partnership, involving deeper levels of investment and a focus on driving integration across workstreams and achieving greater leverage and engagement. Both of these are “owned” (managed) by the Freshwater workstream.
Yangtze River (single greatest investment at $4-6 million through 2020)
MesoAmerican Reef / MAR ($2-4 million through 2020) – focus on freshwater and sugarcane
LEARNING BASINS: work in a set of geographies to address specific workstream issues/opportunities. In many of these locations, the local WWF/TCCC relationship is being developed for the first time. Leveraged funds will be important to supporting goals in these basins.
For their emphasis on certain agricultural commodities, 4 of these basins are owned by the Value Chain workstream, while all others are owned by the Freshwater team.
Amur-Heilong (China) – focus on corn – owned by Value Chain / Ag workstream
Amazon (Brazil)
Atlantic Forest (Brazil) – focus on sugarcane – owned by Value Chain / Ag workstream
Great Barrier Reef / GBR (Australia) – focus on sugarcane and freshwater – owned by Value Chain / Ag workstream
Koshi (Nepal/India)
Mekong (Vietnam, Thailand, Laos, Myanmar)
Northern Great Plains /NGP (USA) – focus on corn and other agricultural inputs
Rio Grande/Rio Bravo (USA, Mexico) – focus on freshwater
Zambezi (Zambia, Tanzania)
Over the past year, WWF and TCC have worked to identify geographies, specific freshwater river basins, where we will work together over the next right years. This process began by considering all river systems and then narrowing the focus through research, analysis, and, eventually, the development of key selection criteria as follows:
1. Presence and Proximity
Coca-Cola presence in the basin (# of plants, size of market/business)
WWF presence (offices, employees, partners, focus areas)
Accessibility (airports, roads, etc. regards field visits, VIP/media tours, learning lab functionality)
Borders (national, state, municipal, county)
One of the current seven river basins in the first phase of the partnership
In the US, Canada or Western Europe
2. Partners
Presence/importance of Coca-Cola agriculture supply chain (crops, mills/processing plants, % of TCCC’s purchase)
Partner and other organization activity (NGOs, academic studies, corporate action, insurance business, finance community, private foundations)
Presence of TCCC’s customers (Wal-Mart, McDonalds, TESCO, etc.)
Academic presence (universities in the basin, field research, etc.)
Presence of large, multi-national peer corporations (Unilever, Nestle, etc.)
Aid/development activity (USAID, GIZ, UNDP, GEF, DfID, etc.)
3. Ecology and Challenges
Priority freshwater eco-region status (per WWF’s rankings with summary of issues, e.g., biodiversity, water quality, etc.)
Water risk/stress (per TCCC’s water risk modeling, WWF Risk Filter, etc.)
Climate change impacts (per TCCC’s IPP Scenario A1B modeling on climate, population, development; river basin expert input)
Food:Water:Energy Nexus factors (WRI study, river basin expert input)
Valuing Nature/Payment for Environmental Services opportunities/receptiveness
In need of (and solvable) action on four pillars (flow, connectivity, water quality, freshwater habitats and species -- see Appendix A) and climate change
4. Policy
Efficacy of governance (highly regulated to little/no regulation OR lack of enforcement of existing statutes)
River Basin governance (is there good national policy on water, are there river basin committees), investment in institutions that manage water resources, level of integration
Community interest/awareness (press reports, activism, recreational uses, clean-ups) and/or ability to amplify
Government/policy influence (perception of WWF and TCCC’s ability to engage/advocate)
You click into the module (which will be clearly labeled once live)