WTSP Magid Research - Don Koehler
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Frank N. Magid Associates is a leading research-based consulting firm that has helped create marketing solutions for various media platforms for over 50 years. They conduct both qualitative and quantitative research through focus groups to analyze consumer perceptions of advertising campaigns across print, television, online, gaming and wireless media. Magid gathers local consumers to review ads using perception analyzers and questions, then analyzes the data to provide actionable findings and recommendations to advertisers to maximize return on investment. They also offer one year of free consulting services following each study.
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Company Valuation webinar series - Tuesday, 4 June 2024
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LA HUG - Video Testimonials with Chynna Morgan - June 2024
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
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The Influence of Marketing Strategy and Market Competition on Business Perfor...
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
WTSP Magid Research - Don Koehler
- 1. The Magid Pedigree Who is Frank N. Magid Associates? a leading research-based consulting firm with expertise in media, communications and entertainment Multiple Media Platforms: For 50 years, Magid Associates have helped create marketing solutions for multiple media platforms both in the US and internationally. Mediums include Print, Broadcast and Cable Television, Online, Gaming and Wireless World Class Clients
- 2. Advertiser Performance Research: How it works • Advertiser selects 4-5 ads: Magid research team will help you select the ads you would like us to measure. These can be any medium (TV, web, radio, print, outdoor). • LOCAL Qualitative Data Collection: • Magid will gather 60-70 LOCAL consumers from Tampa Bay to serve as focus group participants. • Each person receives a Perception Analyzer dial. • Focus group will answer approximately 360 questions about the ads they review. • LOCAL Quantitative Data Collection: Magid then gathers a smaller group of approximately 30 of the participants and has them answer specific questions about WHY they did or did not like the creative, based on the Qualitative data collected. • Results Presented: Magid Research will then analyze the data to uncover actionable findings. Magid research team will present results to the advertisers, along with recommendations to help create campaigns that more effectively maximize return on investment across all mediums. •1-Year FREE Consulting Services: The Magid Research team will be available to you over the next 12 months of free advertising consultation services to support your marketing efforts. Perception Analyzer
- 4. Next Steps Week 1: December 3rd , 4th, & 5th, 2013 Local meetings to invite client advertisers/agencies to participate Week 2: Conference calls with clients to design questionnaire and select creative Send all advertising materials to be tested to Magid research analyst Week 4: Review/modify/approve questionnaire with station and clients Week 6: The week of January 13th, 2013 Research conducted in Tampa – St. Pete with local consumers Strategic Magid presentations just days after fielding is completed t review findings, discuss implications, and recommendations Week 7: Week of January 21st Present custom solution