Voice Pick Credential 2018

1. Voice Pick
Online survey service in Vietnam

2. 2
Voice Pick is an online market research solution that allows the clients to conduct online
survey and sampling. It enables the clients to accomplish the 2 things.
By conducting the marketing research solution before running a digital campaign,
it allows them to find out the preference and behavior of the target audience.
By utilizing the collected audience data,
it enables them to run a more effective and user focused digital marketing campaign.
After running a digital campaign, clients are able to measure the effectiveness of the
campaign in details by running online surveys on Voice Pick.

3. Creative Content
In order to run a digital promotion in the most effective way, it’s very important to run the campaign to the right
audience with the right creative.
With Voice Pick, it allows the clients to conducts online surveys to test their hypothesis about the audience and
conduct an A/B test to measure the effectiveness of the creative/ content/concept to optimize the digital
promotion they are planning to run.

4. Search Engine Marketing
Banner Ad
Video Ad
Content marketing
Current digital advertising issue
Digital advertising industry is getting gibber quickly from last 5 years in Vietnam.
In step with the industry growth, the number of advertiser, ad agency and ad platform increase.
Advertiser can promotion on digital easily, they can find the way for expanding their brand awareness to target user.
However we need to think that ‘our message reached to right target user with right message?’.
Understand the effectiveness of digital advertising promotion and customer feedback of your service

5. How many % user knows
about your brand
through advertising?
How they know about
user brand? From
Facebook? Video??
What does they think
about your brand
image?
Delivering advertising,
then this data use
for …?
Have you check the effectiveness after promotion?
We need to figure out which advertising is the most suitable way,
and which kind of brand key message reached to target user through advertising.

6. Sample text
Create marketing plan with following
The result of survey.
Plan
Before doing digital promotion, we will check the market situation.
Who is target? Who is competitor?
Do
Do advertising, campaign promotion,
base on marketing plan.
Check
Check the result of advertising,
Campaign promotion.
Action
Improve marketing plan again after
checking the user feedback to check
MicroAd’s One Stop Solutions
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DC
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Since 2012, MicroAd Vietnam is an online ad agency that is specialized in digital promotion, DPS (Ad platform), and SNS Marketing.
In 2018, we have launched an online market research solution, ”VOICE PICK,” by utilizing our expertise in the digital marketing field.

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Voice Pick member
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Voice Pick Point
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Pick a Voice
We share the report that we researched
Bu ourselves about several industry.
Daily Survey
To keep active rate of our member,
we are doing survey 24/7.
About Voice Pick
Voice Pick has own panel user who
can joining your survey.
We are doing original survey on Voice
Pick every week to catch up trend.
Please check Voice Pick
https://www.voicepick.vn/

8. Online survey
1. Voice Pick
v Use Voice Pick member
v Able to add targeting segment
Design survey direction Create questionnaire Create survey panel
*Will share the demo
link to check it
Deliver report
2 working days 1 working day 1 working day 3 working days
Basic schedule
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Survey

9. Sampling promotion with survey
2. Sampling survey
2 working days 1 working day 1 working day 3 working days
Send sampling product
9
Basic schedule
v Use Voice Pick member
v Able to add targeting segment
Design survey direction Create questionnaire Create survey panel
*Will share the demo
link to check it
Deliver reportSurvey

10. We are having Voice Pick member’s information such as GEO, demographic, Family status and so on.
Gender Age Location Interest Family Income
q male
q female
q 20
q 21-25
q 26-30
q 31-35
q 36-40
q 41-45
q 46-50
q 50+
q Ho Chi Minh
q Ha Noi
q Da Nang
q other
q Beauty
q Travel
q Food
q Movie
q Music
q Married
q Single
q Children
q income
q Family income
House type
q Apartment
q Mansion
q House
Targeting segment
10

11. Data from client
3. Data base survey
Voice Pick is an independent service,
available collect answers without any brand vies.
v The company who would like to receive feedback form current customer
v The company who would like to use customer data for digital marketing
When we will received it, we try to avoid information leak of personal data
Receive customer
data
from client
2 working days 1 working day 1 working day 3 working days
Basic schedule
RECOMMEND
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Design survey direction Create questionnaire
Create survey panel
*Will share the demo
link to check it
Deliver reportSurvey

12. Marketing Promotion
By using our experience on
digital advertising industry,
we will use both data
between advertising data
and survey data.
Original data
: We build our own online
panel user and run survey
through our original survey
tools
High Quality
We are trying to keep high
quality
Check promotion
performance
After doing advertising, we
will measure how effect our
promotion to target user
base on survey data
Strength Point

13. Data quality
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Data
Keep quality base on
our policy
We run 3 main measurements to maintain the good data quality of our survey answers.
Build our own online panel and run surveys with our original survey tools.
We are managing their data by ourselves
Regularly check the survey data quality based on our quality policies.
When we find any users who cheat on the survey, we register them in a black list
and they won't be able to answer any survey on our system.
Our survey tool has a function to track the time period when users take a survey.
If the users took too short or long time to take a survey, we consider it as an invalid data.

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Delivery data
Raw Data
Without any edit by our side Deliver report by PPT file
We are available create with maximum 2 languages.
(Vietnamese / English / Japanese )
Sample Report

15. Female
Male
Our member is 68% are male and 68% are female.
37%
63%
GENDER

16. 25%
17%21 to 25
26-30
Age
46%
Under20
2%
41 +3%
35-40
7%
31-35

17. Thanks.
Voice Pick : https://www.voicepick.vn/
Facebook Page https://www.facebook.com/VoicePick.vn/
Contact contact@voicepick.vn