Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and been identified with — their existing career for years. But there are steps they can take to successfully rebrand themselves, build new networks, and accelerate the transition to their desired new career. Learn how to: - Develop a credible brand in your new target area - Build a supportive network to assist in your transition - Leverage social proof to boost your credibility - Reach your target audience - Prepare the personal “story” of your move

1. The Next Steps for Attorneys
With Judy Selby and Guy Alvarez

2. March 2018
 FROM HERE TO WHERE
 RECREATE YOUR BRAND
 BECOME A THOUGHT LEADER
 BUILD AN AUDIENCE
 DEVELOP YOUR NETWORK
 THE POWER OF SOCIAL MEDIA
 TELL YOUR STORY

3. March 2018
Judy Selby
Founder, Judy Selby Consulting
After 25 years of legal practice, Judy went from AmLaw
100 partner to principal of her own thriving consulting
company. To make this move, she developed a 6 part
action plan to successfully leverage her legal
experience, rebrand, and build an international network
and reputation. By consistently following this plan, she
was able to seamlessly and successfully transition from
Big Law to her exciting new career.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement
Officer of Good2bSocial which helps law firms and
legal vendors understand and leverage the power of
content, digital marketing and social media. Starting
out as a lawyer, and over his 25-year career, Guy’s
deep expertise spanning law, technology, and
marketing, has enabled him to emerge as a leading
voice in the application of digital and social
technologies for business.

4. March 2018
 Time for a change
 Passion is gone
 Dissatisfaction
 Plateaued in current position

5. March 2018
 Credentials
 Content
 Network
 Social Proof
 Audience
 Story

6. March 2018
 Demonstrate knowledge
 Formal degree program
 Certifications
 Volunteering
 Demonstrate commitment

7. March 2018
 Create
 Synthesize
 Interview
 Curate

8. March 2018
 Writing
 Public speaking
 Interviews
 Become a Thought Leader
 Build a Thought Leadership Platform

9. March 2018

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11. March 2018
 Change cannot happen if you keep it to yourself
 You have to have a sharing mindset
 Thought leaders are created because their thoughts
have become ‘famous’
 They seek to educate the world/public
 They are speakers, writers, and highly connected on
social media
 The business gains are notoriety, credibility, PR and
exposure BUT
 You cannot be driven by YOUR gains
 Regarded as one only by the gains you give to others
 Push the boundaries of your industry to create
changing thoughts
 Thriving in the industry that you have attached
yourself to
 See your changes go viral
 This changes a leader into a thought leader as
others talk about them and follow them, this is
how change happens

12. March 2018

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15. March 2018
 Social media
 Website
 Professional organizations
 In person Events
 Volunteering
 Where you least expect it

16. March 2018
 Stay “top of mind” and listen to your target
audience (clients, prospects, alumni, colleagues,
influencers, press)
 Develop Strategic relationships
 Thought Leadership: Demonstrate your skills,
knowledge & experience
 Gain Competitive and Business Intelligence
 Drive traffic back to your website/blog

17. March 2018
 Your why
 Anticipate objections
 Status
 Money
 Commitment
 Embrace your experience

18. March 2018

19. March 2018
Guy Alvarez
Founder, Good2bSocial
Guy@Good2bSocial.com
Judy Selby
Founder, Judy Selby Consulting
JudySelbyConsulting@gmail.com