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STRATEGIC INNOVATION AND CONCEPT CONSULTANCY
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HELPFUL FOOD
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Credit: WulffMorgenthaler
Learning #1:

Operate off
of the same
definition of
innovation.
Innovation.
To challenge the status
quo by combining
         &
to create new value.
Innovation.
To challenge the status
quo by combining
         &
   ART        SCIENCE
to create new value.
Innovation.
To challenge the status
quo by combining
            &
  LOGICAL       EMOTIONAL
to create new value.
Innovation.
To challenge the status
quo by combining
           &
 THE NEW       THE OLD
to create new value.
Innovation.
To challenge the status
quo by combining
              &
 THE INSIDE       THE OUTSIDE
to create new value.
TRANSPARENT CONCRETE




   OPTIC FIBRE + CONCRETE
        COMBINATION
THE IPOD




DEVICE + SERVICE
 COMBINATION
COMBINATION
Learning #2:
Develop
a curious
mindset.
WHY DO I STILL RELY
ON DINOSAURS?
WHY DO I STILL
GET LOST?
WHY DON’T
CITIES FLOAT?
DOES A TIRE REALLY HAVE
TO LAST 100 YEARS?
CAN NANOTECHNOLOGY
HELP ME DO MY LAUNDRY?
CURIOSITY
Learning #3:
Employ the
wrong
people.
(Harness diversity of thought.)
“In Italy for thirty years under the Medicis
they had warfare, terror, murder, bloodshed -
 they produced Michelangelo, Leonardo da
          Vinci and the Renaissance.

 In Switzerland they had brotherly love, 500
years of democracy and peace, and what did
     that produce? The Cuckoo Clock.”

                 The Third Man
DIVERSITY
Learning #4:
Never get
done with
things.
(Life is a perpetual prototype.)
VS
VS
BETA
Learning #5:
Share all
your
secrets.
(Openness as an ideal.)
“Consumers are beginning in a very real sense to own
our brands and participate in their creation…
We need to learn to begin to let go.”
                      - A. G. Lafley, CEO and Chairman of P&G, October 2006
OPENNESS
Learning #6:
Create a
Man-on-the-
Moon vision.
“LANDING A MAN ON THE
MOON AND RETURNING HIM
BACK SAFELY TO THE EARTH.”
“I WANT A PORTABLE RADIO
TO FIT IN MY POCKET.”
“HORSENS SOM DANMARKS
FØRENDE KULTURBY.”
VISION
COMBINATION
 CURIOSITY
 DIVERSITY
    BETA
 OPENNESS
  VISION
WWW.SEISMONAUT.COM

CHRISTIAN@SEISMONAUT.COM

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