This document provides an overview and update on various active transportation programs run by TransLink and VACC. It discusses the Bike to Work Week program, Bike to School initiatives, Streetwise cycling courses, TravelSmart programs, Great Rides recreational rides, and plans for future Vancouver LiveStreets events. Evaluation results found programs increased cycling rates and educated many students and adults. Recommendations include expanding programs, better integrating with partners, and improving data collection.

1. TransLink and VACCProgram Overview and Update

2. AgendaIntroductionsProgram ReviewBike to WorkBike to SchoolStreetwiseGreat ridesTravelSmartVancouver Live StreetsMarketing and SponsorshipGeneral Discussion

3. VACC MissionTo make cycling a part of the main stream cultureTo achieve our mission throughAdvocacyEducationEvents

4. Bike to work

5. BIKE TO WORK WEEK |Year to Date

6. BIKE TO WORK WEEK | Statistics

7. BIKE TO WORK WEEK | 2010 InnovationsInaugural Bike to Work Awards ReceptionImproved user-friendliness with the website tools

11. New data collection subject

12. New data collection subject

13. BIKE TO WORK WEEK | UpcomingShare the Road Challenge – Fall 2010Demonstrates the viability of cycling for transportation: cycling is quick and the VACC will help you be prepared for Vancouver winter weatherAttracts media attention to get the word out broadly about November Bike to Work Week

14. BIKE TO WORK WEEK | November 1-7th, 2010About 20 commuter stations around the regionAiming for 500 new winter commuter cyclists signed up and 800 workplace teamsFocus on safety, visibility, weather-readiness, and motivation in a more challenging cycling season

15. BIKE TO WORK WEEK | Up NextBike-friendly Workplace AwardsIncreased interaction between the Bike to Work program and workplaces in Metro VancouverAggregate visual data for Metro Vancouver commuter cyclist routes

16. BIKE TO WORK WEEK | Program Impacts Over Time

17. Thanks for supporting the biggest bike event in BC!

18. Bike to school

19. Bike to School2010 program updateConferences and courses5 sustainable transportation workshops at the VSB2 leadership and sustainability conferences at secondary schoolsCourse instruction at all levels of schools686 students attending 32 instructional daysIncludes Streetwise, Bike maintenance, and Ride the Road courses

20. Bike to School2010 program updateFOCUS ON CELEBRATION18 special events attended by 2182 staff, students and parents Includes biker's breakfasts and bike-themed festivalsFirst annual Bike Friendly School Awards 12 schools receive GOLDPresentation ceremonies including special guest speakers

21. Bike to School Week2010 program updateDELIVERYOver 600 students from 21 schools reported cycling to school during the spring bike to school weekTotal of 2238 trips all together2,182 students, teachers & parents attended Bike to School events

22. Bike to Schoolideas and innovationsSummer expansion Kid-focused programming such as summer camps Family Streetwise and child's Learn to Ride courses that will be launched this summerBike share/lending programsPartnering with PEDAL and secondary schools Better utilize existing school bike fleets

23. Bike to Schoolideas and innovationsBike to School weekSignificant expansion in participant numbers increased promotion, events, and workshopsRoll out more programming throughout the Lower Mainland

24. Bike to SchoolThe Year ahead2010/2011 School Year

25. streetwise

26. Streetwise: YTDTrained 600+ individuals

27. 142% increase in cycling post-course

28. Reaching a wide range of people across Metro VancouverAvg. Trips per weekPercentage of year-round cyclists

29. “Since our class, I've been biking solo all over Vancouver with greater confidence. I'm able to take over the lane and comfortably get in there with the cars. I'm starting to commute to school downtown, and I love it so far. Thanks so much for the class. I'm using the knowledge from that class every day”.-unsolicited quote from Annie Dickerson, June 2010

30. Streetwise: Year to Date

31. Streetwise: Rest of 2010Partnership with Vancouver Coastal Health to deliver Learn to Ride and Streetwise to marginalized immigrant women

32. Promote workshops & consultations to workplaces in lead up to Bike to Work Week in Fall.

33. Giant SponsorshipInnovations in StreetwiseOutdoorcourses

34. Streetwise for Families

35. Streetwise in the Workplace“Many staff that signed up hadn’t ridden a bike in many years and, in some cases, in decades. Taking the course provided an entry point for staff to try riding again. After the course, positive results included staff riding their bikes to work, staff using the fleet bicycles, and staff using the fleet electric bikes, all who had never done so before. There are even reports of staff purchasing their own bikes and considering selling one of their family’s cars. Without the Streetwise Cycling Course, none of this would have occurred”.-Jenyfer Neuman, City of New Westminster

36. Bike Maintenance: Expansion

37. travelsmart

38. Travel Smart to School9 month pilot program implementing TDM in elementary school communities using a student leadership model.

39. Pilot was part of TransLink's TravelSmart program in support of the 2010 Olympics.

40. Pilot involved 10 schools – 9 in Vancouver and 1 in North Vancouver – selected on basis of their proximity to Olympic venues or routes.Travel Smart to SchoolThe program was customized to fit the needs and characteristics of individual schools, but involved 3 core elements: Education of leadership students on sustainable transportation issues and ideas Action planning Implementation of student action plans and whole-school engagement

41. Travel Smart to SchoolPilot program wrapped up in February 2010

42. 3670 students – and their families – were reached.

43. 32.7% of students who made TravelSmart pledges indicated they would “travel smarter” during the Olympic Games and beyond.

44. Program staff delivered a presentation on the program at the 2010 National Active Transportation conference in MontrealTravel Smart to SchoolSuggestions for future implementation:A relatively standardized timeline and curriculum would serve to focus the program and allow schools

45. Program would optimally start early in the year and wrap up in late spring to capitalize on school work-flow and favourable weather.

46. Pledge system should be simplified and supplemented, if not supplanted, by another means of evaluating program impact.

47. Program should be complemented with something that directly engages school-community stakeholders: safe route mapping, school travel planning, etc.Travel Smart to SchoolFinal Thoughts: though it may never again have a rallying point like the 2010 Olympic Games, the Travel Smart to School program model has excellent prospects for success in teaching elementary school students about transportation issues and changing school travel behaviour, especially if it were to be combined with a program that engaged other school community stakeholder groups.

48. Great rides

49. Great Rides: 2009Four recreational rides Maple Ridge/Fort Langley – July 12Pitt Meadows – Aug. 15Port Coquitlam – Sept. 27Vancouver/Bikennale – Oct. 4Introducing Metro Vancouver cyclists to the local bike networks and festivals

50. Feedback: “Did you enjoy the ride?”Over 1,000 riders came out to in 2009Yes, yes, yes! I am so happy I have found you! Thank you for all your work. ~ Grandma KathyThe ride was so well organized. Now we have more routes to add to our repertoire. We enjoyed the art immensely. ~ Bikennale Rider

51. Sponsor satisfaction!

52. Great Rides: 2010Bike the BlossomsRainy weather didn’t daunt 180 blossom viewing riders. Wet! Beautiful! Fun times with new friends. ~Alison T.

53. CVG Birthday Ride1st anniversary of the CVG openingShowcased the CVGThe VACC & the City of Burnaby threw a birthday party! New West and Burnaby start points200 people came out to explore the newest piece of the Metro Vancouver bike network.Partnership with MEC BikefestRiders made a day of it!

54. Great Rides: Innovations for the futureNow we know what works!Smaller, themed events, bringing riders to a location for an occasion/purposeMad Hatter Tea Party Ride (Richmond) – July 25Promotes Canada Line Skytrain BridgeScience by Bike (Vancouver museums) – Sept. 25 – 26More support, in advance, from tourism and municipal partnersBurnaby CVG Ride – June 12Contribute to membership with VACC

55. Topics to considerIs there room in the Great Rides Program for large mass rides?Are there opportunities to specifically promote new cycling infrastructure?How can Great Rides integrate with other programs? Ie: Special Streetwise course delivered for Great Rides participants, etc.

56. Vancouver live streets

57. Vancouver LiveStreetsComing summer 201113km of city streetsPedestrians, cyclists, roller skaters, runners and strollers. This event will connect neighbourhoods and peopleenjoy streets filled with free physical activities, performers, food and art

58. Highlights

59. HighlightsWhere: 3 main live sites: Trout Lake, Granville & Robson and Jericho Park Why: to strengthen community by connecting neighborhoods, promoting physical activity and active transportation choices,improving bicycle safety and walk-abilityWho: Drawing community members from all across the city, we're hoping to attract a diverse audience. Similar events in Portland: 15,000 to 25,000 participants

60. Marketing and sponsorship

61. SponsorsConsistency and visibility acrossCollateralWeb propertiesPRMember communicationsSocial mediaGreater integrationMarketing groupsSocial mediaEvents, launches, etc.

62. BTW/BTS Sites

63. Main SiteUndergoing a redesignSpecific sponsor call-outsSponsor pageSponsor recognition on program pagesIntegration with social media and other elements

64. Main Site

65. CollateralAll program collateralBanners (multi-year)Posters, postcardsCourse materialSwagFuture ideasMembership cards

66. News, PR, Social MediaSponsor recognitionNoted in newslettersOn Facebook page