Cascade Bicycle Club has developed a 5-year strategic plan with targets and metrics to track progress in key areas like infrastructure development, safety, membership growth, and funding. The plan outlines goals like doubling community leaders engaged, increasing bike infrastructure 20% by 2019, and reducing bicyclist deaths to zero by 2019 through initiatives like a rider code of conduct. Cascade will measure success through an integrated data system and fully fund a new community center by 2017.

1. Note:
Baseline community
leader data being
collected in 2015
and will be reported
quarterly.
A COLLECTIVE VOICE
Double the number
of volunteers and
community leaders
Cascade engages
by year-end 2017.
Target:
Regional bicycle connectivity hotspots
3 - The Missing Link, Seattle, King County
4 - 520 Bridge (Portage Bay), Seattle, King County
1 - Downtown Seattle, King County
2 - Rainier Avenue South, Seattle, King County
5 - East Lake Sammamish Trail, Redmond to Issaquah, King County
6 - Interurban Trail, Lynnwood, Snohomish County
7 - Olympic Trail, Kitsap County
8 - Foothills Trail, Pierce County
9 - East Rail Corridor, King County
10 - Mountains to Sound Greenway, King County
CONNECTING OUR REGION
Comfortable
connected networks
are key to
greatly expanding
bicycling in the
Puget Sound Region.
20% increase in the
length of connected,
safe and comfortable
bicycle networks
throughout the
Puget Sound Region by
year-end 2019.
Targets:
Goal
Community Leaders
(ALI grads, active electeds, teacher trainers + others)
2015 incidents and fatalities per mile on
Cascade rides and events:
0:0
2014 incidents and fatalities per mile on
Cascade Free Group Rides:
1:2,394
*Bicyclist fatalites in King, Kitsap, Pierce, and Snohomish county as reported by the
Washington Traffic Saftey Commission.
Deaths*
0
3
6
9
12
8
2
2019201820172016201520142013
Create and implement
a rider code of conduct
for Cascade members
and participants
by year-end 2015.
Reduce to zero
the annual number
of traffic deaths
of bicyclists by
year-end 2019.*
Targets:
StatusStatus
VISION ZERO
Volunteers - Goal
Volunteers - Actual
*Miles includes shared use paths, bicycle lanes and protected bike
lanes as counted by the Puget Sound Regional Council
GoalMiles of infrastructure
1000 miles
1125 miles
1250 miles
1375 miles
1500 miles
2019201720142011
1225
1156
1300
1387
0
300
600
900
1200
1500
2017201620152014
630
840
1050
1260
Snohomish
King
Pierce
Kitsap
STRATEGIC PLAN SCORECARD - 2015 01/16/15STRATEGIC PLAN SCORECARD - 2015 02/18/15

2. FUNDING OUR FUTURE
Increase spending for
bicycle infrastructure
by 20% annually
through year-end
2019.
Target:
1
2
3
4
5
Modeshareasapercentage
Mode Share
SEATTLE 2013
Current % of transportation budget
1.0 %
2.6 % Goal
4.1 %
4.46 %
3.7 %
Mode Share
Current % of transportation budget
1
2
3
4
5
Modeshareasapercentage
SEATTLE 2014
$15,000,000
$17,500,000
$20,000,000
$22,500,000
$25,000,000
20192017201520132011
19.83m
16.97m
18.50m
19.50m
20.36m
Goal
PSRC Transportation Alternatives Program
recommended project buget
$5,000,000
$10,000,000
$15,000,000
$20,000,000
2017-20192015-20172013-20152011-2013
9.65m
12.35m
14.82m
17.79m
Goal
WSDOT Bicycle/pedestrian Fund Budget Project report
STRATEGIC PLAN SCORECARD - 2015 01/16/15STRATEGIC PLAN SCORECARD - 2015 02/18/15

3. NumberofCyclists
* Cyclist counts for above are based on WSDOT bicycle count heritage sites
Note: Edmonds baseline data will be collected in 2015.
0
35
70
105
140
175
210
245
280
315
350
201920182017201620152014
Tacoma goal
Tacoma
Redmond goal
Redmond
Bellevue goal
Bellevue
Bainbridge goal
Bainbridge
Kirkland goal
Kirkland
Burien goalBurien
Issaquah goal
Issaquah Everett goal
Everett
270
258
280
290
300
310
186
180
192
200
208
216
165
159
172
177
184
191
68
66
70
73
76
79
6260 64 66
69
72
53
51 55 57 59 61
24
23
25 26 27 28
10
11 11 12 12 12
NumberofCyclists
0
325,000
650,000
975,000
1,300,000
Spokane Street - Goal
Spokane Street
Fremont Bridge - Goal
Fremont Bridge
201920182017201620152014
1.04m
1.00m
283k 294k 306k 317k 328k 340k
1.08m
1.12m
1.16m 1.20m
10,000
20,000
30,000
40,000
Participants Goal
2017201620152014
2046k
23.19k
25.92k
28.65k
Participants
MORE PEOPLE PEDALING
20% more cyclists
based on current
count technologies by
year-end 2019.
40% more
participation in
Free Group Rides
by year-end 2017.
Strategic event
plan that focuses on
ride quality, diversity
and growth by
year-end 2015.
Targets:
Status
1.20m
STRATEGIC PLAN SCORECARD - 2015 02/18/15

4. AN INCLUSIVE COMMUNITY
Reduce by one-half
the membership gap
as compared
to regional data
by year-end 2019.
Targets:
Reduce by one-half
the participant
gap as compared
to regional data
by year-end 2019.
From 2010 Puget Sound Regional Council data profile
From 2013 American Community Survey data
From 2013 & 2014 Cascade membership surveys
Note:
Baseline participant
demographic data
being collected in 2015.
2013 Membership Age
2013 Membership Gender
2013 Membership Race
2014 Membership Age
2014 Membership Gender
2014 Membership Race
unknown
>85
65-84
40-64
18-39
0-17
unknown
female
male
Hispanic/Latino
Other
Two or more
Native Hawaiian/Pacific Islander
Asian
American Indian/Native Alaskan
Black/African American
White
unknown
>85
65-84
40-64
18-39
0-17
unknown
female
male
Other
Two or more
Native Hawaiian/Pacific Islander
Asian
American Indian/Native Alaskan
Black/African American
White
Not Hispanic/Latino
Hispanic/Latino
Regional Age
Regional Race
Regional Gender
⁂
⁎
⁑
⁂ ⁂
⁂ ⁂
⁂ ⁂
⁎
⁎
⁑
STRATEGIC PLAN SCORECARD - 2015 02/18/15

5. 0
5,000
10,000
15,000
20,000
GoalMembers
201920182017201620152014
15,783
16,000
17,000
18,000
19,000
20,000
0.0
17.5%
35.0%
52.5%
70.0%
GoalRetention
201920182017201620152014
55.4%
58%
62%
66%
68%
70%
FOCUS ON MEMBERS
Increase retention
rate of club
membership to
70% annually.
Target:
Childrenreachedthroughprograms
GoalChildren taught
15,000
18,750
22,500
26,250
30,000
201920182017201620152014
17,773
19,550
21,505
23,655
26,020
28,622
Studentsparticipatingin
BiketoSchoolmontheachMay
0
900
1,800
2,700
3,600
GoalYouth riding
201920182017201620152014
1778
2050
2400
2750
3100
3550
START YOUNG
Increase by 10%
annually the number
of children that are
taught Cascade’s
school-based
curriculum by year
end 2019.
Double the number
of youth riding to
school in targeted
communities by
year-end 2019.
Targets:
BainbridgeSTRATEGIC PLAN SCORECARD - 2015 02/18/15

6. SUCCESS THROUGH STATISTICS
Fully operationalize
an integrated
system of data
tools, policies and
processes by
year-end 2017.
Targets:
Establish baselines
for departments and
objectives by
year-end 2015.
Integrated, easy-to-use database
User-friendly web site
Tracking Cascade’s work across the region
Update and institutionalize Cascade staff and board
poilicies and procedures
CASCADE BICYCLING CENTER
Fund, build and
optimize the Cascade
Bicycling Center’s
member clubhouse,
community gathering
space, classroom,
traffic garden and
volunteer center
by year-end 2017.
Target:
Project Status
$963,000
$0
$425,000
$850,000
$1,275,000
$1,700,000
Note:
All events and meetings
that serve our community
(including member meet-
ings, ride leader meetings,
open houses, volunteer
parties and more) will be
tracked quarterly and
charted in 2015.
STRATEGIC PLAN SCORECARD - 2015 02/18/15

7. 2014/2015 ACTUAL & BUDGETED CONSOLIDATED INCOME AND EXPENSE FINANCIALS
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
2014 Year End2014 Q42014 Q32014 Q22014 Q1
Expenses - Budgeted
Expenses - Actual
Income - Budgeted
Income - Actual
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Expenses - Budgeted
Expenses - Actual & Projected
Income - Budgeted
Income - Actual & Projected
2015 Budgeted & Projected2015 Q42015 Q32015 Q22015 Q1
STRATEGIC PLAN SCORECARD - 2015 02/18/15