The document discusses how mise-en-scène elements like costumes, props, makeup, color, lighting, and locations were used in a music video to attract audiences and communicate various messages. Costumes from popular stores made the characters relatable. Props and makeup appeared natural to seem realistic. Bright colors and neon lights created an upbeat atmosphere and represented the pop genre. Locations around London showed the characters having fun and represented the artists. Mise-en-scène elements effectively conveyed the narrative and mood through symbolic props and uses of color and lighting.

1. MISE – EN - SCENE
By: Isabelle Tutty

2. Attract/Appeal To the Audience

As we used casual and everyday clothes and props for our music
video it emphasised the normality of the characters and storyline.

We ensured that the protagonists in the music video wore clothes
and make up which could be found in high street shops such as
Topshop and New Look. This also will allow the audience to relate
to the three protagonists making the music video appeal to
those who could relate the music video to elements of their own
life.

The choices of costumes, props and make up will also make the
music video look natural and not stages which my group and I
were trying to achieve.
COSTUME, PROPS AND MAKE UP

3. Represents the Artist

In order to also represent some aspects of Icona Pop within our
music video we looked at the way that they had many club
scenes within their own music videos. We then wanted to convey
this fun carefree atmosphere but in a way which would relate to
our target audience of teens and young adults.

We therefore had the music video convey many scenes where
the protagonists are going out with their friends and having a
good time. This we believe represents the atmosphere of Icona
Pop’s music videos and themselves as young artists.

We also tried to recreate some sort of club-like scenes in our
music video with dark rooms, neon lights and dancing.
CLOTHES, PROPS AND MAKE UP

4. Communicate Pop Genre

As pop music is that of popular culture we chose clothes which were
all on trend and relatable to modern teen culture. Clothes such as
skater skirts.

In addition in order to convey pop music videos we also ensured
that we include the important convention of dance. We did this
through the use of a dance mat which allows us to interpret our own
unique way of portraying dance, which is both modern and
relatable to young people.

The bright colours and lights of pop music videos we reinvented with
the use of neon lights and paint which allowed us to use bright
colours in various aspects of our music video such as the lip singing
scenes
CLOTHES, PROPS AND MAKE UP

5. Communicate Narrative Message

In order to convey our narrative in our music video we used props
such as an umbrella to convey a miserable or sad beginning to the
music video. As the girl is being dumped by her boyfriend. This
atmosphere is also reflected through the dark clothes the two
characters are wearing in that scene.

However when the narrative becomes much happier when the girls
are having a good time, this is also conveyed through the bright
clothes being worn.

Furthermore the exciting time of summer is also highlighted through
props such as sunglasses.

As we have not used anything which is not normal or natural then
this also relates the narrative as that of something which is natural
and happens a lot.
CLOTHES, PROPS AND MAKE UP

6. Create Mood or Atmosphere

The clothes, props and make up featured are all natural which
encourages the atmosphere of the music video being real rather
than staged.

However the bright colours and so forth will also create the
upbeat and fun atmosphere which both the song and the music
video conveys.
CLOTHES, PROPS AND MAKE UP

7. Attract/Appeal To the Audience

The bright and fun colours will attract the audience to watch the
music video as it makes it more interesting and entertaining to
watch.

Furthermore the use of the neon lights will add a unique effect to
the music video making it stand out more to the audience.
COLOUR AND LIGHTING

8. Represent Audience

We represent Icona Pop as we use a lot of bright colours in our
music video as they do also.

Furthermore neon lights are also used within Icona Pop’s music
video for ‘Manners’ and is another representation of them and
their previous music videos other than ‘I Love It’.

The neon lights and dark areas will also relate to Icona Pop’s use
of club scenes in their own music videos.
COLOUR AND LIGHTING

9. Communicate Genre

As my group and I saw previously during our research is that dark
club scenes and bright lights are common elements within pop
music video.

We use these elements throughout our music video in scenes
such as the split screens, lip singing and bright colourful staircases.
COLOUR AND LIGHTING

10. Communicate Narrative Message

In order to convey the narrative of the music video we used the
binary oppositions of hot and cold in order to convey the moods
and emotions of the storyline.

The use of day and night is also present as many of the dark
scenes are used in order to convey the sadness of the narrative
whereas the bright scenes are that of the girls having fun.

Furthermore during the beginning of the music video in order to
establish the mood of the narrative we used the special effect of
making the lighting black and white. This conveyed effectively
the mood of the protagonist as she was being dumped.
COLOUR AND LIGHTING

11. Create Mood or Atmosphere

The use of Black and white lighting at the beginning of the music
video establishes a mood or atmosphere of something that is
negative.

However the bright colourful summer days convey fun and
happy times from both the protagonists and the atmosphere.
COLOUR AND LIGHTING

12. Attract/Appeal To the Audience

An important part of our music video was to ensure that we use a
lot of exciting and different locations to make out music video
entertaining for the audience.

We used locations of London a lot throughout our music video
which makes our music video appealing to those who may have an
interest in England or London specifically. As our music video shows
London to be a place filled with fun we believe that this is also
representing London and showing the good sides to the city.

The party locations and scenes also show the young generation
having fun and this will appeal and make the music video relatable
to that age group.

The large amount of locations used also makes the music video
more entertaining for the audience and adds to the montage
aspect of the music video.
LOCATION

13. Represent the Artist

Throughout our music video we use locations and scenes which
Icona Pop have used themselves before within their music
videos. Locations such as cites and taxis help us to represent the
as artists and convey their atmosphere through our music video;
as we use the conventions of their own music videos in ours
however adapt them to suit our project.
LOCATION

14. Communicate Genre

We convey London popular culture within our music video which
conveys the genre of pop.

We also used locations which are conventional to the pop genre
such as beaches and holiday locations.
LOCATION

15. Communicate Narrative Message

We used locations which will also convey a level of the narrative
to the audience. For example at the beginning we chose an
alleyway location for the beginning of the music video which
also conveyed the girl who is trapped within a bad situation or
relationship with someone who doesn’t truly care.

However the exciting locations of London and so on conveys
that the girl has so many other opportunities ahead of her whilst
also giving the audience information of where the character is
from.
LOCATION

16. Create Mood or Atmosphere

The varied locations allowed our music video to convey a fast
and busy lifestyle of the three girls who are having fun.

My group and I also chose locations which we though will be
effective in conveying a fun and entertaining atmosphere for our
music video.
LOCATION