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Writing With a
Distributed Team
@lauracreekmore
I call bullshit.
Exercise 1
Photo by http://www.flickr.com/photos/sa-venues/




e dream
Reality
          http://www.flickr.com/photos/familymwr/
http://www.flickr.com/photos/pfm/




Reality
What we want
What we want
 Managing	
  flexibility
http://www.flickr.com/photos/polandeze/




Communication
Shared understanding

Shared understanding
             http://www.flickr.com/photos/myndemayfield/
http://www.flickr.com/photos/skistz/
http://www.flickr.com/photos/pfm/




Love the one you’re with
IM
Chat rooms
File sharing
Email
Web meetings
Shared calendar
Project management
When and how
to break the rules
Emergency planning
Emergency planning
  Agreement	
  on	
  emergency
Emergency planning
  Agreement	
  on	
  emergency
  Contact	
  info	
  for	
  everyone
Emergency planning
  Agreement	
  on	
  emergency
  Contact	
  info	
  for	
  everyone
  Designate	
  on-­‐duty
Emergency planning
  Agreement	
  on	
  emergency
  Contact	
  info	
  for	
  everyone
  Designate	
  on-­‐duty
  Good	
  Samaritan	
  rules
Emergency planning
  Agreement	
  on	
  emergency
  Contact	
  info	
  for	
  everyone
  Designate	
  on-­‐duty
  Good	
  Samaritan	
  rules
What we want
Managing	
  flexibility
 Shared	
  ownership
Pre-Mortems
Culture
Planning
What we want
Managing	
  flexibility
Shared	
  ownership
 Accountability
But not CYA
Mutual responsibility
Build the Checklist
Common ideas
Style guide
Simple:	
  Pick	
  one
Simple:	
  Pick	
  one
More:	
  Industry-­‐specific	
  usage
Simple:	
  Pick	
  one
More:	
  Industry-­‐specific	
  usage
Customize:	
  Org-­‐specific	
  info
hBp://styleguide.yahoo.com
http://www.flickr.com/photos/rosenfeldmedia/
We	
  believe	
  in	
  excellence.
funny        comforting
serious      hopeful
reserved     timely
innovative   honest
consistent   conservative
helpful      kind
snarky       robust
irreverent   lively
Showing voice and tone:
Examples!
E|Spaces	
  attracts	
  
entrepreneurs,	
  businesses	
  and	
  
freelancers	
  who	
  need	
  to	
  create	
  
a	
  professional	
  image	
  and	
  focus	
  
in	
  their	
  work.	
  We	
  promote	
  
learning	
  and	
  collegiality.
We	
  say...Join	
  today.
We	
  say...Join	
  today.
We	
  don’t	
  say...E|Spaces	
  is	
  the	
  hottest	
  spot	
  in	
  
 town.	
  Join	
  up!	
  [too	
  slangy]
We	
  say...Join	
  today.
We	
  don’t	
  say...E|Spaces	
  is	
  the	
  hottest	
  spot	
  in	
  
 town.	
  Join	
  up!	
  [too	
  slangy]

We	
  say...E|Spaces	
  means	
  top-­‐notch	
  speakers	
  
 and	
  networking.
We	
  say...Join	
  today.
We	
  don’t	
  say...E|Spaces	
  is	
  the	
  hottest	
  spot	
  in	
  
 town.	
  Join	
  up!	
  [too	
  slangy]

We	
  say...E|Spaces	
  means	
  top-­‐notch	
  speakers	
  
 and	
  networking.
We	
  don’t	
  say...E|Spaces	
  members	
  find	
  that	
  
 the	
  networking	
  and	
  speakers	
  are	
  beyond	
  
 compare.	
  [too	
  stilted,	
  passive]
Internet	
  or	
  internet?
Internet	
  or	
  internet?
email,	
  e-­‐mail,	
  E-­‐mail,	
  what??
Internet	
  or	
  internet?
email,	
  e-­‐mail,	
  E-­‐mail,	
  what??
members,	
  customers,	
  E|Spacers?	
  
Internet	
  or	
  internet?
email,	
  e-­‐mail,	
  E-­‐mail,	
  what??
members,	
  customers,	
  E|Spacers?	
  
615.500.4131,	
  615-­‐500-­‐4131,	
  
   (615)	
  500-­‐4131?	
  What	
  about	
  the	
  1-­‐	
  ?
Internet	
  or	
  internet?
email,	
  e-­‐mail,	
  E-­‐mail,	
  what??
members,	
  customers,	
  E|Spacers?	
  
615.500.4131,	
  615-­‐500-­‐4131,	
  
   (615)	
  500-­‐4131?	
  What	
  about	
  the	
  1-­‐	
  ?
Should	
  we	
  call	
  out	
  time	
  zone	
  in	
  copy?
Internet	
  or	
  internet?
email,	
  e-­‐mail,	
  E-­‐mail,	
  what??
members,	
  customers,	
  E|Spacers?	
  
615.500.4131,	
  615-­‐500-­‐4131,	
  
   (615)	
  500-­‐4131?	
  What	
  about	
  the	
  1-­‐	
  ?
Should	
  we	
  call	
  out	
  time	
  zone	
  in	
  copy?
Should	
  we	
  mention	
  that	
  prices	
  are	
  in	
  USD?	
  
Grammar, punctuation
Spelling
Terminology
Policy
Look & feel
What we want
Managing	
  flexibility
Shared	
  ownership
Accountability
 Sustainability
Diversity
“While	
  homogenous	
  groups	
  
feel	
  more	
  confident	
  in	
  their	
  
performance	
  and	
  group	
  
interacNons,	
  the	
  diverse	
  
groups	
  are	
  more	
  successful	
  in	
  
compleNng	
  their	
  tasks.”
                          —Bunkhuon Chhun, writing about the
                               research of Katherine W. Phillips,
                      Katie A. Liljenquist and Margaret A. Neale
Post-Mortems
Show and Tell
What we want
Managing	
  flexibility
Shared	
  ownership
Accountability
Sustainability
What we want


          ?
Managing	
  flexibility
Shared	
  ownership
Accountability
Sustainability
Laura Creekmore
hUp://creekcontent.com
laura@creekcontent.com	
  
@lauracreekmore

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