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Content 3.0: Making Great Decisions
The document discusses the importance of creating well-structured content that aligns with specific goals and messaging strategies. It emphasizes the costs associated with content creation and maintenance, as well as demonstrating the value of content as an asset. Additionally, it highlights strategies for audience engagement and effective communication through various channels.
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Content 3.0: Making Great Decisions
- 1. content 3.0 Making greatdecisions Laura Creekmore @lauracreekmore
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- 19. publish into alreadyformatted design which may or may not have taken reality into account 3.
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- 31. publish into awell-thought out design that aligns perfectly with your content and your goals 6.
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- 34. downsides Creative Commons 3.0by Freepik
- 35. complexity Creative Commons 3.0by spovv
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- 41. Your work isn’tart Creative Commons 3.0 by Icon Works
- 42. complexity Creative Commons 3.0by spovv
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- 44. Content as anexpense Count it up A percent of your ongoing audience research.
- 45. Content as anexpense Count it up Time to come up with the idea
- 46. Content as anexpense Count it up Time to create one asset.
- 47. Content as anexpense Count it up How many people are involved, for how long? How much/hour?
- 48. Content as anexpense Count it up Time/cost for content structure creation and maintenance.
- 49. Content as anexpense Count it up A percent of any budget you have: Biennial hardware upgrades. Training/travel. Paper clips. Snacks. Everything.
- 50. Content as anexpense Count it up Time/cost for every person who needs to approve.
- 51. Content as anexpense Count it up How often will we need to review this?
- 52. Content as anexpense Count it up = A lot more than you or your finance team realized
- 53. what not todo Creative Commons 3.0 by SimpleIcon
- 54. Content as anAsset DEMONSTRATE THE VALUE Test to demonstrate effectiveness.
- 55. Content as anAsset DEMONSTRATE THE VALUE Cost per customer
- 56. Content as anAsset DEMONSTRATE THE VALUE Cost if it’s gone
- 57. Content as anAsset DEMONSTRATE THE VALUE Savings elsewhere
- 58. Content as anAsset DEMONSTRATE THE VALUE Improved customer relationship
- 59. Content as anAsset DEMONSTRATE THE VALUE Decision value
- 60. Content as anAsset DEMONSTRATE THE VALUE = A lot more than you might have thought.
- 61. message Creative Commons 3.0by Icons8
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- 63. Your work isn’tart Creative Commons 3.0 by Icon Works
- 64. audience Creative Commons 3.0by Freepik
- 65. Adults should engagein moderate exercise for 30 minutes or more at least 5x/week.
- 66. You should engagein moderate exercise for 30 minutes or more at least 5x/week.
- 67. For many people, takinga 30-minute walk 5 days a week is an easy way to get exercise.
- 68. Take a 30-minutewalk 5 days this week.
- 69. Take a 30-minutewalk today.
- 70. When will youtake a 30-minute walk today? ______________________
- 71. Post a photoon Facebook from your walk today.
- 72. message Creative Commons 3.0by Icons8
- 73. mechanics Creative Commons 3.0by Freepik
- 74. building a mechanicalmodel Style Guide Structured content voice character limits channel appropriate Enjoyable review schedule governance plan
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