This document appears to be a collection of links and snippets of text on the topic of health literacy and making content more accessible. It includes statistics on health literacy levels in the US, guidelines for writing in a clear and simple style, recommendations for usability testing content, and links to additional resources on topics like making websites more senior friendly and search analytics. Photos and attribution information for many Flickr users are also included.
The Business Model around QR Codes – PerspectivesFlorian Vollmer
QR codes, like many customer touchpoint technologies, are only successful when thought of and concepted as part of an integrated messaging system. Vollmer analysis the technology, it’s strengths and weaknesses, and defines a framework for evaluating the effectiveness for QR code deployments. The presentation also defines best practices for developing successful QR-based customer experiences. This seminar is geared towards senior executives.
Casi di successo digitale - Progetto Eccellenze in DigitaleEugenio Molinario
Presentazione di tre casi di successo digitale che ho riportato all'evento conclusivo del progetto Eccellenze in Digitale. Le tre aziende sono: il Prosciuttificio Ciarcia, l'azienda agricola Il Poggio del Picchio e l'azienda biologica Giovomel.
The Business Model around QR Codes – PerspectivesFlorian Vollmer
QR codes, like many customer touchpoint technologies, are only successful when thought of and concepted as part of an integrated messaging system. Vollmer analysis the technology, it’s strengths and weaknesses, and defines a framework for evaluating the effectiveness for QR code deployments. The presentation also defines best practices for developing successful QR-based customer experiences. This seminar is geared towards senior executives.
Casi di successo digitale - Progetto Eccellenze in DigitaleEugenio Molinario
Presentazione di tre casi di successo digitale che ho riportato all'evento conclusivo del progetto Eccellenze in Digitale. Le tre aziende sono: il Prosciuttificio Ciarcia, l'azienda agricola Il Poggio del Picchio e l'azienda biologica Giovomel.
Cos'è un Tema WordPress, l'anatomia di un Tema, la gerarchia dei Template, l'uso dei Template Tag, la personalizzazione tramite Customizer e Child Themes. Le slide dell'intervento al WordPress Meetup Torino del 12 Aprile 2016.
Cosa sono le Web Performance e perché dovete preoccuparveneOlegs Belousovs
Talk culturale e esplorativo sulle Web Performance, fatto al WordPress Meetup di Torino il 12 ottobre 2016.
Il web lo facciamo tutti noi, per altre persone come noi, e anche se questo argomento, insieme all’accessibilità e alla sicurezza, può sembrare il meno «sexy», dovreste preoccuparvene non meno di che tema e plugin usare sul vostro sito, proprio per il rispetto delle persone che poi visitano i siti che fate e per rendere tutti insieme il web un posto migliore!
Video su YouTube: https://youtu.be/2nM6Mc13Gto
Cos'è un Tema WordPress, l'anatomia di un Tema, la gerarchia dei Template, l'uso dei Template Tag, la personalizzazione tramite Customizer e Child Themes. Le slide dell'intervento al WordPress Meetup Torino del 12 Aprile 2016.
Cosa sono le Web Performance e perché dovete preoccuparveneOlegs Belousovs
Talk culturale e esplorativo sulle Web Performance, fatto al WordPress Meetup di Torino il 12 ottobre 2016.
Il web lo facciamo tutti noi, per altre persone come noi, e anche se questo argomento, insieme all’accessibilità e alla sicurezza, può sembrare il meno «sexy», dovreste preoccuparvene non meno di che tema e plugin usare sul vostro sito, proprio per il rispetto delle persone che poi visitano i siti che fate e per rendere tutti insieme il web un posto migliore!
Video su YouTube: https://youtu.be/2nM6Mc13Gto
Taxonomy: Hero of Advanced Content - GS1 Connect 2019Laura Creekmore
Learn how taxonomy and structured content can support you in building advanced content like chatbots, voice skills, and AI, and in succeeding in today's ecommerce landscape.
Taxonomy: Hero of Advanced Content - SXSW 2019Laura Creekmore
I gave this presentation at SXSW 2019, talking about how content structure can enhance your work on advanced content channels like AI, voice skills, chatbots, and ecommerce.
Communication Is Hard - Tips to Be More EffectiveLaura Creekmore
We all run into common problems with our business communications. Try these tips to be more effective in your communications with clients and colleagues.
How do we build structure for content out of an unstructured content? This workshop at the Information Architecture Summit in May 2016 looks at the benefits of adding structure to your content and thinks through some frameworks that can help you determine the right structure for your content.
Playing Well With Others: Effective Multidisciplinary TeamsLaura Creekmore
We often have to work on multidisciplinary teams, but we don't always have a great plan for doing that. This presentation focuses on how you can build and be part of more effective, high-performing teams.
Does your organization have a diverse revenue stream? Does your revenue stream tie tightly to your programs and your mission? Can you share a clear story with your supporters?
Learn how to diversify your revenue while you better integrate it with your programs and mission. Use marketing principles and sound financial practices to better sustain the work of your organization, building stronger relationships with stakeholders as you go.
Content strategy requires us to make a lot of decisions — and we make those decisions in many different ways. We’re using heuristics, usability testing, editorial and design training and — God help us — our gut instincts. We often have a clash when explaining our thinking to the business side, whether in an agency-client relationship or in a corporate setting. It turns out that business people make decisions, too — and they don’t always understand how we think.
This session walks you through ways to make content strategy decisions, helping you create a framework that not only helps you make great decisions. It also helps you communicate your decisions in a business context, communicating the value of sound content strategy.
Takeaways:
*Learn how to create a framework for your decisions.
*Tie goals to theory to evidence to support your decisions.
*Communicate effectively to support your content strategy.
When you're crafting a presentation, the narrative structure you use and the slides you create to support your message make a big difference in how effective you'll be.
Get tips on using narrative and slides to create an effective presentation.
When you're trying to change your user's behavior, you can't just create any old kind of content. You need to understand how people make decisions, how we build [and unbuild] habits, and what shortcuts our brain uses that sometimes trip us up.
I gave this talk at Confab Higher Ed 2013. In higher ed, it's easy to assume we have an educated audience and we don't need to spend a lot of time worrying about whether we're clear. But it's easy to be misunderstood -- we don't have the same context as our audience.
Content Designed for Your Audience - Big Design 2013Laura Creekmore
This presentation shares ideas about how to know your audience, create appropriate content for them, and analyze the content to make sure it's doing what you wanted. In all these activities, we focus on knowing our customers as real people.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
7. http://www.flickr.com/photos/rcsj/
Find the time a television
program ends, using a
newspaper television schedule
that lists similar programs
showing at different times
on different channels.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13
8. http://www.flickr.com/photos/rcsj/
List two facts from a business
magazine article that explain
why a marketer quoted in the
article has a particular
opinion.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13
9. http://www.flickr.com/photos/rcsj/
Find the age range when
children should get a
particular vaccine, using a
chart that shows all childhood
vaccines and the ages children
should receive them.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13
18. Dust Mite Mattress and _______ Covers for Allergies
You ________ think dust mites take ________ only a little room ________ your
bed. In fact, ________ 10 years, dead dust ________ and their waste can
________ the weight of your ________.
Sound icky? It does ________ why dust mite-proof pillow ________ mattress
covers are your ________ line of defense against ________ allergies!
Facts About Dust ________
Dust mites are everywhere -- ________ there are people or ________, warm
temperatures, and high ________. They like to be ________, where they can get
________ of food like mold ________ and dead skin cells ________ people and
pets.
If ________ are sensitive or allergic ________ them, you may have:
1. ________, red eyes
2. Runny or ________ nose and sneezing
3. Sore ________ or hoarse voice
4. Coughing ________ other breathing problems
5. Skin ________ and itching
Each year, ________ mites cause about 200,000 ________ with asthma to go
________ the emergency room.
Dust ________ settle down in carpet, ________, stuffed animals, and upholstered
________. Mattresses, pillows, and soft ________ are favorite hangouts.
Saturday, May 4, 13
19. Dust Mite Mattress and Pillow Covers for Allergies
You might think dust mites take up only a little room in your bed. In fact,
within 10 years, dead dust mites and their waste can double the weight of
your mattress.
Sound icky? It does explain why dust mite-proof pillow and mattress covers
are your first line of defense against dust allergies!
Facts About Dust Mites
Dust mites are everywhere -- anywhere there are people or animals, warm
temperatures, and high humidity. They like to be indoors, where they can get
plenty of food like mold spores and dead skin cells from people and pets.
If you are sensitive or allergic to them, you may have:
1. Watery, red eyes
2. Runny or itchy nose and sneezing
3. Sore throat or hoarse voice
4. Coughing and other breathing problems
5. Skin rash and itching
Each year, dust mites cause about 200,000 people with asthma to go to the
emergency room.
Dust mites settle down in carpet, draperies, stuffed animals, and upholstered
furniture. Mattresses, pillows, and soft bedding are favorite hangouts.
Saturday, May 4, 13
27. Language and Writing Style
Use simple words.
Define complex terms.
Use sentences of 10-15 words.
Use bullet lists when appropriate.
Use active voice, vivid verbs.
Use consistent terms.
Use positive perspective when possible.
Source: http://www.nlm.nih.gov/medlineplus/etr.html
Saturday, May 4, 13